Munish Bansal Email and Phone Number

Providing State of the Art Analytical solutions to Client's business problems. Working in Retail & Media vertical and leading engagement with one of the Biggest Mass Media Company in US in the area of Predictive Marketing Modeling, Customer Growth, Retention, Offer optimization, Product recommendation, Innovation, Data Acquisition Strategy and AI Automation. Leading 15+ Members high performing cross functional team. Working with Senior Management @EXL and Client side.

Working in CRM Analytics helping one of largest hotel retail client in US understand their customer loyalty behaviour•Loyalty Analytics, Products Analytics, Campaign Analysis, Trend Analysis

•Use market research data to gain Insights and perform statistical analysis for drug/pharma companies to see the Brand Impact, Sales Impact,Compliance Impact,Promotional Effectiveness,Quality measures to help them make their marketing strategies•Competitive Analysis,Data Insight,Physician Scoring,Trend Analysis,survey responsemodeling,significance testing,market driver analysis,causal studies,adstock modeling

•Creating Insurance Inventories as per client requirement, which includes data validation, error check, data fixing and data manipulation.•Generating, Debug & Reviewing SAS code, macros to create Summary, graph and listing reports and data exploration•Involved in Feasibility, Impact Analysis, Estimation, Coding, Unit testing, SIT, Detailed Design, Deployment, maintenance & also involved in peer reviews.•The fetching & analyzing/transforming of insurance data through•Involved in testing of new funds for the company, create pricing files containing synthetic unit values, do Trade import for the Assets sold and bought.•Periodic(monthly/yearly) Fund performance calculation for the invested funds