InsightSync’s mission is to empower B2B SMBs with an intuitive, all-in-one platform that integrates CRM, Account-Based Marketing, and competitive intelligence. We solve the challenge of departmental misalignment by eliminating the need for multiple, disconnected tools that hinder effective collaboration. By uniting sales and marketing on a single platform, we enhance efficiency, deliver actionable insights, and automate processes that drive growth and foster deeper customer engagement. Our mission is to be the partner that helps our clients achieve success, scale rapidly, and thrive in today’s competitive landscape.

Training for future executive talents designed to challenge and grow both personal and professional skills.

- Decreased workload for onboarding new editors and developing new features by creating a custom made, cross-asset content management system with the help of user story mapping and agile methods like Scrum and Kanban.- Decreased content creation costs by establishing the contributor network as a new business model, including building up a cross-functional team around it (5 Content Editors and 4 Developers). Sped up department communication by optimizing business processes. Created and maintained a positive business case by calculating a 3 years business plan.- Increased ad revenue and reach for www.desired.de (traffic channels,page impressions, rebrandings) as well as decreased development costs in connection with www.familie.de (migration CMS and tech stack) with Sprint Team in Berlin and Krakow- Product owner overlooking the roadmap, collaborating with development teams to do a product backlog refinement and sprint planning- Officially named future executive talent which is awarded to 25 Ströer employees to grow leadership skills.- Product Manager for Quizzes which includes creating a content management tool for editors to create several quiz types which increases page impressions by 10- Lead generation with new acquisition channel WhatsApp Newsletter and Push Notifications by conducting A/B tests to increase conversion - Customer Satisfaction monitoring by creating an article rating feature which provides user feedback regarding content- Agile Evangelist by introducing new processes and work methods for testing ideas early, e.g. usability tests

As technical project lead I created widgets to enable teams to create their own landing pages without the support of a development team. Once available I was project lead for creating landingpages for one country which later on could be copied by other countries. I introduced design sprints to show different methods to tackle problems.

Design of macrosites & teasers; Wireframing; Coordination and planning of projects; Image acquisition; Interface for different stakeholders

Graphic design; SEO; Website analysis; Ideation; Frontend development for desktop and m.site; Part of the scrum development team for the redesign of the website www.konsultbolag1.se