Muniza Imran Email & Phone Number

Arlington, Virginia, United States

- Leveraged Power BI to develop dynamic dashboards integrated with SQL databases, providing real-time sales, customer insights, and optimized DoD performance monitoring of Mart KPIs.- Analyzed Daraz Mart's geofencing operations using SQL, driving data-driven strategies leading to a 30% revenue boost, 20% orders increase, and 5% profitability improvement in a month, and developed a dynamic dashboard on FBI (Alibaba’s in-house BI Tool).- Deployed an efficient Demand Forecast and Inventory Management Dashboard for Daraz Mart to optimize product stock levels to prevent under and over-stocking, leading to OOS (out-of-stock) reduction by 10%.- Collaborated with cross-functional teams including marketing, traffic ops, and sales for Customer Segmentation Analysis and devised a marketing strategy by implementing personalized retention strategies, resulting in a 36% customer retention rate. - Defining business logics, gathering and transforming data, building data models, and optimizing SQL queries for new Mart KPIs. - Formulated & executed strategies obtained via Subsidy Re-allocation & Pricing Analysis of frequently purchased items resulting in 36% positive topline growth, while maintaining PNL neutrality.- Devised and executed pricing strategies using Advanced Excel resulting in a 5% uplift in PM1 while maintaining 90% price competitiveness in the market. - Automated Excel reports and Google Sheets for Monthly Performance Trackers using Python.- Comparative Analysis with Lazada RedMart to improve Daraz Mart PK's user experience. Proposed new interface designs and layouts for the Mart channel.

- Collaborated with category managers to create strategic roadmaps, providing insights by scripting SQL queries.- Assisted category teams with data extraction and analysis using SQL in all platform-wide mega campaigns.- Provided analysis on performance reporting and campaign post-mortems using Power BI.- Led the annual KPI setting project from the data end, consolidating all queries and building dashboards and automated reports for performance tracking on BI Tools.- Perform ad-hoc queries for multiple stakeholders assisting them with daily data requirements- Develop value-driven reports, analysis, and interactive dashboards using SQL and BI Reporting tools.- Create and maintain documentation including requirements and project plans.- Interact with multiple stakeholders within the business and prioritize work in line with the overall impact and current workload.

• Develop, deploy and maintain Qlik Sense and Qlik View dashboards using backend scripting in SQL• Perform SQL queries to design, code, test, join and aggregate the results to create actionable insights• Data Analysis and Visualization• Automated reports using NPrinting• Enhancing performance of existing dashboards by modifying queries and reducing runtime• Debugging/ troubleshooting Qlik dashboards using QMC (Qlik Management Console)• Technical documentation and reporting to document the development process of new dashboards

Karāchi, Sindh, Pakistan

As a data analyst, I clean and pre-process data, analyze data using Qlik Sense and Qlik View, along with backend scripting of SQL. I also design and maintain dashboards.

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan