Helping Columbia University's School of Professional Studies grow the next generation of strategic communicators, with AI and ethical leadership at the center.

Responsible for GTM planning and messaging for Facebook news initiatives such as, Article Context feature and Ad Farms and Clickbait News Feed ranking updates, as well as driving awareness of Facebook Journalism Project programs, including the Local News Subscriptions Accelerator. Served as interim media partnerships marketing lead for news.

Focused on engagement initiatives — set up subscriber onboarding and led customer communications for strategic initiatives, including the redesign of the iconic print edition. Managed team of five marketers.

Led integrated marketing campaigns for The Wall Street Journal including the 125th anniversary of The Wall Street Journal, launch of the global edition, and the first brand campaign in seven years, “Make Time” — a 2016 INMA award finalist.

Responsible for communications to sales force and consumers on behalf of Random House Digital imprints (Living Language, Fodor's Travel, RH Audiobooks), including planning and execution of integrated marketing campaigns and cross-promotional opportunities.

Planned and implemented marketing strategies for division based on analysis of consumer trends and sales patterns. • Developed go to market plan for re-launch of multimedia language learning product, including brand personality for consistent messaging across tactics. • Managed ad campaigns, including purchase of online, outdoor, and print media, analysis of results, and optimization as necessary. • Managed agency relationship, including project management and tracking $1M budget. • Built, monitored, and increased engagement on brands' social media platforms (Twitter, Facebook, Instagram, WordPress) though active outreach and advertising. • Developed brand presence at lead-generating events. • Coordinated with in-house publishing teams on marketing efforts across hardcover, audiobook, and e-book formats.

• Developed sales marketing strategy, including positioning of titles against competitive set. • Evaluated marketplace trends and competition by overseeing collection of brand sales data analysis and writing quarterly sales reports.• Coordinated creative development and production of in-store displays and signage.• Supervised Marketing Assistant in monthly newsletter creation; taught best practices.

• Managed catalog creation and production.• Assisted in creation of sales marketing materials.

• Coordinated production of TV/print ads and consumer mailings with internal and external creative teams. • Analyzed market trends and prepared presentation for annual competitive review. • Tracked budget; processed vendor invoices and purchase orders. • Provided overall support to account management and new business teams.