Martin M. Email & Phone Number

As a strategic marketing professional with over seven years of experience in the financial sector, my expertise lies in creating effective marketing strategies for a variety of financial products and services that drive business growth and increase revenue. With a strong understanding of the industry and a passion for marketing, I am confident in my ability to deliver results and help financial institutions succeed in today's competitive market.

Listed skills include Management, Microsoft Office, Research, Powerpoint, and 9 others.

• 

  Senior Marketing Specialist

  Case Credit Union

  Oct 2020 - Present - Lansing, Michigan, United States

  Assists in managing a half-a-million-dollar departmental budget, ensuring it is optimally allocated and maintaining expenses within set limits.Oversees the Credit Union’s social media presence, implementing effective growth strategies to drive leads and increase engagement and reach.Tracks key performance indicators to measure the success of campaigns and assembles reports to share insights and recommendations with the executive team and board of directors.Utilizes specialized software to capture, process, and update the Credit Union’s member database to generate segmented audiences for omnichannel marketing initiatives and campaigns.Develops campaign-specific landing pages to enhance user experience and increase lead generation.

• 

  Michigan State University

  Advertising