Sonia Muñoz Email and Phone Number
As a seasoned marketing leader with over 15 years of experience in performance marketing and business development, I have a proven track record of driving growth and value for online platforms and businesses. My mission is to create and execute marketing strategies that align with the company's vision and goals, and that deliver measurable results and impact.Most recently, I was the VP of Marketing at CrowdStreet, a leading online marketplace for commercial real estate investing. I led the marketing team and strategy to attract and engage both investors and sponsors, and to position CrowdStreet as a trusted and innovative leader in the industry. I developed and executed digital campaigns across various channels and platforms, optimized website and content strategy, and enhanced user lifecycle and engagement. Under my leadership, the marketing team increased website traffic through SEO/SEM improvements, generated thousands of qualified leads, and achieved an increase in user retention and satisfaction. I have also built and managed high-performing and collaborative teams, developed new markets and partnerships, and established best practices and processes. I am passionate about driving results and growing businesses, and I thrive in a fast-paced and dynamic environment.
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Senior Vice President MarketingCredit.ComCalifornia, United States -
Strategic Marketing ConsultantNada Inc. Apr 2024 - PresentDallas, Texas, Us -
Vp, Head Of MarketingCrowdstreet Jul 2022 - Nov 2023Austin, Texas, UsDynamic strategic marketing and growth leader adept in driving innovative marketing strategies. Expert in performance marketing, I lead dynamic teams to execute results-driven innovative marketing strategies. Orchestrating initiatives in product marketing, content strategy, lifecycle marketing, PR, SEO, SEM, and affiliate expansion, my focus is on achieving impactful results. -
Independent ConsultantSelf. May 2022 - Aug 2022Us -
Marketing And Demand GenerationHealth Iq Sep 2021 - Mar 2022Mountain View, Ca, Us- Launched two new digital products targeting adults over 65 and led marketing initiatives to establish brand visibility and grow customer base. -
Vp Partnerships & GrowthStudy.Com Dec 2018 - Aug 2021Mountain View, Ca, Us- Led 11-member team while managing $18M budget across three business segments.- Managed lead generation marketplace, designing strategies to achieve revenue goals. - Worked closely with C-level team to develop GTM strategy for new business models.- Directed higher education partnership sales team and client success team.- Performed account planning and strategy, B2B growth acquisition efforts, and sales enablement.- Built out Client Success & Sales operations for various business segments tied to partner growth, including hiring sales team, client success, and partnering with media team to influence demand gen strategy. -
Vp Marketing & Demand GenerationBill.Com Aug 2015 - Nov 2018San Jose, Ca, UsLed all aspects of Paid and Organic demand generation. Responsibilities included leading a team of marketing managers and web developers, strategic planning and marketing strategy, lead acquisition, nurture, onboarding and client base monetization for the SMB channel. Built out marketing operations and Demand Generation supporting the entire Marketing organization, growing the team from 5 to 13 people. Reported directly to the CMO. -
Senior Vice President MarketingReply! Inc. Oct 2014 - Apr 2015Walnut Creek, Ca, UsResponsible for marketing operations and product development, managing a team of 20 people responsible for driving PPC, Social Media, Email, Affiliate partner traffic, Website Optimization, Business Analytics and Design. Reporting directly to the CEO. -
Vice President, OptimizationReply! Inc. Mar 2013 - Sep 2014Walnut Creek, Ca, UsLed marketing and business development optimization strategy. Tasked with improving business results across all areas of the marketing organization and business development units. Responsible for leading and managing A/B testing, website design and best practices, analytics and business reporting for all businesses across the organization. -
Senior DirectorQuinstreet Jul 2011 - Feb 2013Foster City, Ca, UsLatin America and US Hispanic GM, leading international client expansion into Brasil and Mexico. Led marketing and media growth strategy, managing the acquisition of various digital media properties and team hiring to support in-market expansion efforts. -
DirectorQuinstreet Jul 2007 - Jul 2011Foster City, Ca, UsResponsible for leading marketing, client strategy, and execution of performance driven lead generation initiatives across various verticals, including Home Services, Medical and Education.• P&L responsibility for Hispanic Marketing team. Responsible for building a team to drive development and growth of client and media marketing initiatives. • Responsible for managing a team of marketing managers and for working with cross functional resources – engineering, product development, creative, editorial, and media teams. • Managed integration of new website acquisitions, optimization of site and client results, and tracking of ROI. • Managed technical prioritization of web development resources.• Developed category reports and presentations for senior management. -
Senior Marketing ManagerQuinstreet Nov 2004 - Jun 2007Foster City, Ca, Us• Account management – responsible for all aspects of client management, from setting strategy and marketing requirements, managing day to day relationships, up-selling, and working with internal media teams to provide them with collateral and resources necessary to drive qualified leads.• Managed design, strategy, and launch of 20+ home improvement microsite launches, cumulatively delivering over $20MM in revenue per year.• Led development of dashboard reporting requirements for various categories to assist in analysis of website and client results.• Initiated and led AB testing website initiatives to drive front end and backend results.• Experienced using various data reporting ad online performance optimization tools, i.e. Webtrends -
Product Marketing ManagerGenealogy.Com Jul 2000 - May 2003Led the product development and marketing of industry leading genealogy online subscriptions and CD products.• Developed and managed the launch of five new online subscription products in less than two years, which drove over 60% of the company revenue and increased the subscriber base by 70%.• Managed new product requirements and feature enhancements. Responsible for product release schedules and deliverables.• Oversaw the promotion planning and execution of online and offline consumer promotions and communication materials – web, magazine, e-mail, inbound/outbound call center and trade shows.• Created and led the implementation of customer conversion and retention initiatives including the development of customer e-mail communication plans as well as a highly successful call center customer retention program (Save-our-Subscriber). SOS program increased retention rate by 20%.• Performed competitive and market research analysis to understand customer needs.
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Account ExecutiveProcter & Gamble Jul 1994 - Jun 2000Cincinnati, Ohio, UsResponsible for driving product sales at the customer account level by identifying, analyzing, and proposing solutions to promote products and brands.• Acted as brand liaison for the grocery sales team assisting in the planning, management and execution of a new brand launch. Lead Project Manager for Wholesale and Retail Channel Team.• Led the effective introduction of 11 new product initiatives as the Health and Beauty Care account manager for the Northern and southern California grocery account divisions.• Conducted category analysis and influenced merchandising and distribution decisions at the customer level. Recommendations resulted in Paper Towel and Bath Tissue distribution first year gains equivalent to $1.5 million in incremental sales for key customer.• Appointed to chairperson of Northern California Diversity group, facilitating a regional support network and seeking opportunities to enhance skills and promote team building.• Analyzed category sales and demographic information to make program recommendation that drove incremental sales for the Chilled Juice category. Based on successful test results, implemented plan division-wide. -
Account ManagerProcter & Gamble 1994 - 1997Cincinnati, Ohio, Us• Managed a retail sales territory of 40 Northern California Food and Drug stores. Responsible for implementing product initiatives at store level and influencing product merchandising.• Leveraged customer data and competitive analysis to maximize category sales and improve brand positioning. Acted as Shelf Technology Manger on the Safeway team.• Worked with customer on category optimization program to effectively allocate product space and resources for cough/cold and hair care categories• Consistently exceeded new product distribution expectations set by brand and senior management• Trained new Account Managers in sales strategies and product knowledge.
Sonia Muñoz Skills
Sonia Muñoz Education Details
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University Of California, BerkeleyEconomics -
San José State UniversityBusiness
Frequently Asked Questions about Sonia Muñoz
What company does Sonia Muñoz work for?
Sonia Muñoz works for Credit.com
What is Sonia Muñoz's role at the current company?
Sonia Muñoz's current role is Senior Vice President Marketing.
What schools did Sonia Muñoz attend?
Sonia Muñoz attended University Of California, Berkeley, San José State University.
What skills is Sonia Muñoz known for?
Sonia Muñoz has skills like Leadership, Product Marketing, Online Lead Generation, Strategic Partnerships, Growth Strategies, Accounting, Online Marketing, Digital Strategy, Mobile Marketing, Digital Media, Business Development, Market Research.
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