Sonia Muñoz Email & Phone Number

California, United States

Dallas, Texas, US

Austin, Texas, US

Dynamic strategic marketing and growth leader adept in driving innovative marketing strategies. Expert in performance marketing, I lead dynamic teams to execute results-driven innovative marketing strategies. Orchestrating initiatives in product marketing, content strategy, lifecycle marketing, PR, SEO, SEM, and affiliate expansion, my focus is on.

US

Mountain View, CA, US

- Launched two new digital products targeting adults over 65 and led marketing initiatives to establish brand visibility and grow customer base.

Mountain View, CA, US

- Led 11-member team while managing $18M budget across three business segments.- Managed lead generation marketplace, designing strategies to achieve revenue goals. - Worked closely with C-level team to develop GTM strategy for new business models.- Directed higher education partnership sales team and client success team.- Performed account planning and.

San Jose, CA, US

Led all aspects of Paid and Organic demand generation. Responsibilities included leading a team of marketing managers and web developers, strategic planning and marketing strategy, lead acquisition, nurture, onboarding and client base monetization for the SMB channel. Built out marketing operations and Demand Generation supporting the entire Marketing.

Walnut Creek, CA, US

Responsible for marketing operations and product development, managing a team of 20 people responsible for driving PPC, Social Media, Email, Affiliate partner traffic, Website Optimization, Business Analytics and Design. Reporting directly to the CEO.

Walnut Creek, CA, US

Led marketing and business development optimization strategy. Tasked with improving business results across all areas of the marketing organization and business development units. Responsible for leading and managing A/B testing, website design and best practices, analytics and business reporting for all businesses across the organization.

Foster City, CA, US

Latin America and US Hispanic GM, leading international client expansion into Brasil and Mexico. Led marketing and media growth strategy, managing the acquisition of various digital media properties and team hiring to support in-market expansion efforts.

Foster City, CA, US

• Responsible for leading marketing, client strategy, and execution of performance driven lead generation initiatives across various verticals, including Home Services, Medical and Education.
• P&L responsibility for Hispanic Marketing team. Responsible for building a team to drive development and growth of client and media marketing initiatives.
• Responsible for managing a team of marketing managers and for working with cross functional resources – engineering, product development, creative, editorial, and media teams.
• Managed integration of new website acquisitions, optimization of site and client results, and tracking of ROI.
• Managed technical prioritization of web development resources.
• Developed category reports and presentations for senior management.

Foster City, CA, US

• Account management – responsible for all aspects of client management, from setting strategy and marketing requirements, managing day to day relationships, up-selling, and working with internal media teams to provide.
• Managed design, strategy, and launch of 20+ home improvement microsite launches, cumulatively delivering over $20MM in revenue per year.
• Led development of dashboard reporting requirements for various categories to assist in analysis of website and client results.
• Initiated and led AB testing website initiatives to drive front end and backend results.
• Experienced using various data reporting ad online performance optimization tools, i.e. Webtrends

• Led the product development and marketing of industry leading genealogy online subscriptions and CD products.
• Developed and managed the launch of five new online subscription products in less than two years, which drove over 60% of the company revenue and increased the subscriber base by 70%.
• Managed new product requirements and feature enhancements. Responsible for product release schedules and deliverables.
• Oversaw the promotion planning and execution of online and offline consumer promotions and communication materials – web, magazine, e-mail, inbound/outbound call center and trade shows.
• Created and led the implementation of customer conversion and retention initiatives including the development of customer e-mail communication plans as well as a highly successful call center customer retention program.
• Performed competitive and market research analysis to understand customer needs.

Cincinnati, Ohio, US

• Responsible for driving product sales at the customer account level by identifying, analyzing, and proposing solutions to promote products and brands.
• Acted as brand liaison for the grocery sales team assisting in the planning, management and execution of a new brand launch. Lead Project Manager for Wholesale and Retail Channel Team.
• Led the effective introduction of 11 new product initiatives as the Health and Beauty Care account manager for the Northern and southern California grocery account divisions.
• Conducted category analysis and influenced merchandising and distribution decisions at the customer level. Recommendations resulted in Paper Towel and Bath Tissue distribution first year gains equivalent to $1.5.
• Appointed to chairperson of Northern California Diversity group, facilitating a regional support network and seeking opportunities to enhance skills and promote team building.
• Analyzed category sales and demographic information to make program recommendation that drove incremental sales for the Chilled Juice category. Based on successful test results, implemented plan division-wide.

Cincinnati, Ohio, US

• Managed a retail sales territory of 40 Northern California Food and Drug stores. Responsible for implementing product initiatives at store level and influencing product merchandising.
• Leveraged customer data and competitive analysis to maximize category sales and improve brand positioning. Acted as Shelf Technology Manger on the Safeway team.
• Worked with customer on category optimization program to effectively allocate product space and resources for cough/cold and hair care categories
• Consistently exceeded new product distribution expectations set by brand and senior management
• Trained new Account Managers in sales strategies and product knowledge.

Ba, Economics

Mba, Business