I am a passionate, high performance growth team leader helping businesses win marketing battles by challenging the status quo and pursue positive changes in the digital age. A practitioner of data-driven marketing with 16+ years of omni-channel experience across B2C, B2B, B2B2C, managing startup to high-profile brands in FMEG, Retail, E-commerce, Logistics, EdTech, HealthTech, InsureTech, Connectivity & IoT, Lifestyle & Food, across Asia Pacific, Southeast Asia, MENA and emerging markets. Track record of commercial excellence, EBITDA growth, enhancing competitiveness, new product innovation and building brand value. Managing marketing portfolio of $8 million per annum for last 5 years. Leading Dotlines marketing, using technology in simplifying businesses and the lives of millions through 26 brands in 10 verticals across 16 countries in 4 continents that is directly contributing to reducing the digital divide and inequality among the underserved population. Managing omni channel promotions resulting in 30% growth across rural and 21% across urban base for Carnival Internet during FY '19 - '21. Launched the first D-2-D 360 degree International Parcel delivery and eCourier express points driving 39% growth during FY '20 - '21. Carnival Internet (21% MKT share) & eCourier (15% MKT share) Building the first Asia born firewall & technology security brand for safer homes and businesses across APAC, MENA and Europe - AudraDeveloping the largest skill based EdTech platform for approximately 273 million Bengali speaking population across the world - Ghoori Learning (23% MKT share) Transformed WE Mobile business into a 17% market-share brand (9.6 million units sale) in the BDT 2.5K - 7K segment in 3 years, with 360 customer management process, retail management excellences, BTL and digital media marketing, co-marketing partnership building and B2B sales development.Spearheaded the positioning of Aamra Companies as the preferred B2B conglomerate in three major verticals of Technology, Connectivity and backward linkage for garments industry. Led the global partner relationship program for Aamra Companies (12 years) managing blue chip companies like Oracle, Cisco, Microsoft, Poly, Thales, Verifone, Finacle, EMC, Dell, Telekom Malaysia, Vodafone, Tata, Reliance, Hutchison, Facebook, Google. Besides marketing, I am passionate about travelling (visited 24 countries across 3 continents), writing, photography, chess, reading, which provide a lot of joy and also augment my creative, analytical skills & perspective. Reach out if you’d like to connect!