Alessandro Mura

Alessandro Mura Email and Phone Number

Esperto e Consulente per strategie di E-Commerce e Marketing @ Alessandro Mura Consulting
Alessandro Mura's Location
Greater Milan Metropolitan Area, Italy
Alessandro Mura's Contact Details

Alessandro Mura phone numbers

About Alessandro Mura

Esperto di Marketing ed Ecommerce da oltre 15 anni, seguo le aziende attraverso consulenze strategiche per migliorare le proprie vendite e profittabilità dai canali digitali e sulla creazione di metodi di comunicazione efficaci come campagne pubblicitarie, gestione del proprio database clienti e formazione interna.Tra le mie maggiori aree di expertise:- Digital Marketing, E-Commerce and Omnichannel expert- Segments: Luxury, Fashion, Design, Food and Travel- Direct & Strategic Marketing- Online & Offline Media & Advertising Management- Digital Performance Marketing (Sales & ROI, Profitability, Customer Acquisition, Database growth, Social Media growth and engagement, Brand awareness development)- Fashion Buying and Merchandising- UX and UI expert-- Business Skills -- Direct Marketing:- SEM / Paid Search (Google/Bing - Search, RLSA, GDN, Shopping, Gmail Ads, DoubleClick)- Retargeting / Remarketing (Criteo)- SEO Expertise- Social Medias (Facebook, Instagram, Twitter, Pinterest, Linkedin, Wechat, Weibo)- CRM, E-Mail and SMS Marketing (Teradata, Contactlab, Eloqua)- Push Notification marketing- Marketing Automation- Programmatic and RTB- Affiliation (Commission Junction, Linkshare, Zanox, Tradedoubler, ShareASale)- Comparison Shopping Engines (Fashion, Design and Travel market segments)- Content Syndication (Native Advertising)- Marketplaces (players such as Amazon, Farfetch, Zalando, Ebay)Business Intelligence:- Data Analysis (Omniture, Google Analytics, QlikView, Microsoft PowerBi) - Budget Planning & Forecast- Media Planning & ForecastPerformance:- Usability (UX) & Conversion Optimization expertise- Business strategy & planningTechnology / IT :- Project Management & Planning- Front-End and Back-End development expertise- Piattaforme Ecommerce utilizzate: Salesforce, Wordpress / Woocommerce, Oracle Commerce Cloud, Hybris, Squarespace, Prestashop, Wix, K-Nimbus, Zope

Alessandro Mura's Current Company Details
Alessandro Mura Consulting

Alessandro Mura Consulting

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Esperto e Consulente per strategie di E-Commerce e Marketing
Alessandro Mura Work Experience Details
  • Alessandro Mura Consulting
    Consulente Strategico Marketing E E-Commerce
    Alessandro Mura Consulting Apr 2020 - Present
    Milano, Lombardia, Italia
    www.alessandromura.com
  • Ibox
    Head Of Digital Team – E-Commerce Brand Manager
    Ibox Jun 2018 - Apr 2020
    Milano, Italia
    • Heading e-commerce digital strategy for Bomberg, Golden Goose Deluxe Brand, Harmont & Blaine, Kartell, Kidult, Patrizia Pepe and Tonino Lamborghini brands• Leading Store Management, Buying & Merchandising team• Leading Digital Marketing team• Leading Art Direction and Web Design team• Leading international Marketplaces Management team (Bric's, F.lli Carli, Ibox.it, Kidult, Moreschi, Tosca Blu)• Leading Ibox.it team• New businesses pitching and negotiations
  • The Dressing Screen
    Marketing Strategist
    The Dressing Screen Dec 2018 - Oct 2019
    Milano, Italia
    -- Freelance Collaboration --
  • The Level Group
    Wallpaperstore* - Marketing Brand Manager
    The Level Group Mar 2017 - Jun 2018
    Milano, Italia
    Heading marketing strategy ( WallpaperSTORE* - store.wallpaper.com )
  • Ln-Cc
    Marketing Brand Manager
    Ln-Cc Mar 2017 - Jun 2018
    Heading marketing strategy ( LN-CC - www.ln-cc.com )
  • Tod'S Group
    Digital Marketing Manager
    Tod'S Group Aug 2015 - Mar 2017
    Milan Area, Italy
    • Heading Digital Marketing strategy and budget for Europe and USA (SEM, SEO, CRM & E-Mail Marketing, Social Medias, Affiliation, Remarketing, Marketing Automation and Media buying)• Management of the Performance Marketing team (3 units)• Management of the strategic media planning & budget and the relationship with media agencies and publishers (EU+US)• Planning and Management of the Marketing budget for The Luxer (EU+US)
  • Tod'S Group
    Digital Paid & Performance Advertising Manager
    Tod'S Group Oct 2013 - Jul 2015
    Milan Area, Italy
    • Management and execution of the Digital Media strategy and execution for The Luxer (Europe + USA)• Planning and Management of the Marketing budget for The Luxer• Provide Web Data Analysis reporting and insights to Italiantouch Business Units• Provide Usability and Conversion insights to Italiantouch and Tod's Group Business Units
  • Aere Store
    Marketing Strategist
    Aere Store Jun 2016 - Oct 2016
    Milan Area, Italy
    -- Freelance Collaboration --
  • Lastminute.Com
    Seo Manager (Italy And Spain) + Technical Manager & Project Manager (Italy)
    Lastminute.Com Sep 2012 - Oct 2013
    Milan Area, Italy
    • Management of the Italian and Spanish Strategy (2 units: 1 copywriter + junior SEO)• Management of the local Web Development team (2 units: 1 senior + 1 junior)• Management of the local Project Portfolio & Business Priorities against local teams• Manage local and cross-locale projects from a Project Management point of view, managing local and international resources• Knowledge and support to local teams across the Data Analysis area (Omniture and Google Analytics)
  • Lastminute.Com
    Technical Manager & Project Manager (Italy)
    Lastminute.Com May 2009 - Sep 2012
    Milan Area, Italy
    • Management of the local Web Development team (currently 2 units: 1 senior + 1 junior)• Management of the local Project Portfolio & Business Priorities against local teams• Manage local and cross-locale projects from a Project Management point of view, managing local and international resources• Knowledge and support to local teams across the Data Analysis area (Omniture and Google Analytics)
  • Lastminute.Com
    Web Developer (Italy)
    Lastminute.Com Nov 2005 - Apr 2009
    Milan Area, Italy
    • Front-End development across lastminute.com B2C and B2B businesses

Alessandro Mura Skills

Seo Google Analytics Css Digital Marketing Xhtml Project Management Marketing Digitale Business Analysis Web Project Management Php Data Analysis Sem User Experience Google Adwords Ajax Mysql User Interface E Commerce Innovation Facebook Marketing Remarketing Search Engine Optimization Social Media Marketing Marketing Marketing Online Qlikview

Alessandro Mura Education Details

  • Itis Marie Curie, Milano, It
    Itis Marie Curie, Milano, It
    Information Technology

Frequently Asked Questions about Alessandro Mura

What company does Alessandro Mura work for?

Alessandro Mura works for Alessandro Mura Consulting

What is Alessandro Mura's role at the current company?

Alessandro Mura's current role is Esperto e Consulente per strategie di E-Commerce e Marketing.

What is Alessandro Mura's direct phone number?

Alessandro Mura's direct phone number is +4420317*****

What schools did Alessandro Mura attend?

Alessandro Mura attended Itis Marie Curie, Milano, It.

What are some of Alessandro Mura's interests?

Alessandro Mura has interest in Design, E Commerce, Fashion, Technology, Luxury, Digital Marketing And New Medias, Web Development, Music Production And Mixing, Content Curation, Brand Positioning.

What skills is Alessandro Mura known for?

Alessandro Mura has skills like Seo, Google Analytics, Css, Digital Marketing, Xhtml, Project Management, Marketing Digitale, Business Analysis, Web Project Management, Php, Data Analysis, Sem.

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