ELREHA is a German leader in the field of electronics and electronic controllers’ custom-assembly, operating in Germany, USA, and JordanKey Responsibilities:− Responsible for establishing and running quality system and processimprovement in Jordan branch− Executing quality management policies to operation level− Quality assurance system management according to ISO 9001-2015 accreditation− Handling customers potential claims and root causes analyses throughguaranteeing a firm traceability system− Implementing analytical tools and problem-solving techniques for processimprovemen

- Providing business consultancy to the industrial and trade sector in Jordan market- Preparing feasibility studies for new products, services, and businesses, through profit and loss analysis, defining internal and external parties, and market behavior studies- Helping setting market strategies and techniques using analysis tools including risk assessment and planning, SWOT, PESTLE, and other marketing tools

- I was the first on the ground to establish BOSCH Power Tools GmbH Business in Jordan for their newly appointed sole distributor, RGA. RGA is a subsidiary of Binladin Holding Group- I was the country representative to all Robert BOSCH GmbH regional meetings, responsible for all strategic business plans and establishing strategic business relationships with key partners- My responsibilities included reporting and dealing directly with group shareholders, managing all BOSCH related Business Units in country, including business development, defining target audience, opening new channels, marketing campaigns, pricing, budgeting, forecasting, ordering, and all sales and marketing related activities and analysis.Achievements:- Established and launched the new partnership between RGA and BOSCH in Jordan- Built and run the organizational structure in compliance with ISO 9001: 2008 quality requirements- Increased BOSCH Power Tool sales in Jordan by 30% within 3years of starting- Doubled sales figures of BOSCH accessories - Expanded RGA footprint to include 3 additional cities in Jordan- Established new branch in South of Jordan to be responsible for southern province coverage with direct management and regular follow up by me- Increased After Sales Department efficiency to 96%, by availing the proper equipment and labor force, on-site preventive maintenance regular programs, and direct targeted promotional campaigns

- Until November 2014, JTE was the distributor for BOSCH Power Tools GmbH, and 16 other worldwide brands varying from welding machines and steel cutting technology to concrete preparation and airless spraying machinesKey Responsibilities:- Responsible for BOSCH Power Tools group in Jordan- Setting Marketing Strategies for BOSCH Group- Analyzing Jordan market needs and nature for providing the most appropriate range of BOSCH tools- Competition Analysis- Holding BOSCH local trainings in Jordan for JTE staff and customers- Orders planning and forecasting, Price Positioning.

Qualified BOSCH Key Professional ManagerTechnical support of JTE dealers applying BOSCH "Pull System" with end users