Murali Katta Email & Phone Number

Bengaluru, Karnataka

Implementation of digital payments. Have built payments vertical from scratch and launched comprehensive suite of payments starting from UPI, AePS, BBPS (Biller collections and Recharges), Payment Points (Customer deposit and Agent deposit), QR on Passbook. Handled Distribution of small business loans including scale up to new branches and users.

Bengaluru, Karnataka, India

Responsible for Sales & distribution, customer acquisition, revenue growth, zonal profitability, manpower management / engagement and business development etc.,2009- 2012 June Handled 4 ASMs and 32 Sales Officers including Network & commercial teamsAppointed 300+ distributors in the first year, peaked to 50000+ MNP in a month in my second Year and took Gadag District to CMS No.1 by matching Network rollout of AirtelIncreased revenue from 2.0 Crores a month to 6.0+ crores a month by the end of 2y 6m tenureWas recognised with Idea Championship Award2012 - 2013 June Distribution Lead for Prepaid Led Black belt project for LUT reduction spanning over 6 months, reduced LUTs by 10% working on Sales, Network, Marketing and Service variables. Attended a two week black belt training Used statistical tools to design Schemes for distributors, retailers and Team membersShared best practices and coached ASMs on various KPIs 2013 - 2017 SepB2 Zone & B1 Zone Handled 5 ASMs & 32 Sales Officers in Prepiad and 2 ASMs and 10 officers in postpaid Was responsible for 60 distributors, 200 Dses and 10000+ retailers in prepaid and 20 DSAs and 20 Myideas in postpaid Grew 20% in YOY revenue through process improvisation, distribution correction and expansion, alignment though monthly distributor and dse meets Asm weekly team meets. Expanded dse count from 160 to 200+, added 2000 + retailers through street mapping / Village service plan etc.,Dse / Officer attendance system to correct market working hours Stood No.1 in distribution indices across Metros in the country 2017 - 2019 JanHandled 5 ASMs, 40 Officers, 360+ distributors and 10000 retailers in prepaid and 10 Myidea stores to acquire and serve postpaid customers Initiated monthly distributor meets to educate past month’s earnings and current month’s earning potential Equipped ASMs with Projectors and Officers with Laptops to equip performance updates to increase stake holders earnings

Bengaluru Area, India

Started my journey with appointment and handling Point of Sale in Bangalore - 2002 to 2004Was part of Webworld express roll out - part of a team of 8 members responsible for planning & identifying store locations, franchise identification, appointment, training & profitability - 2004 to 2005Was incharge for handling Sales, Customer service and collections of 5 Webworld express ( franchise stores ) 2005 to 2007Was responsible for 100+ WWE and Mini stores in Rest of Karnataka with a team of retail managers across districts My last stint was handling end to end of FWP ( fixed wireless phone ). prepaid and Postpaid Usage and revenue, Marcom, customer Service - had a dream run of taking fwp activations from 2000 to 20000 activations a month through massive and innovative marketing material to increase visibility at handset and activation counters through Dummy boxes, leaflets, wobblers, sun packs etc.,Tied up with Grameen Koota ( MIFO ) to sell FWPs to their members through micro credit their Center Managers in their Center Meetings Also, had a small project through Stree Sakti Sangha to sell FWPs to Sangha Members

Bengaluru, Karnataka, India

Was handling south Karnataka including C&F operations , retail Sales and industrial supplies

Bengaluru, Karnataka, India

Worked as a customer executive. Got Trained in Bangalore, moved to Udupi, territory spanning from Udupi and KarwarKey achievements include increase of Pepsi Share from sub 40% to mid 60% which was possible through distribution correction and increased visibility and service to retailers Was given 40000 square foot of wall painting, went ahead painting blue on every visible wall which led to reaching around 1.0L square foot apart from deploying coolers, lit and non lit boards, increased product reach , worked on cooler share and visibility by occupying prime spots at stores, restaurants etc.,Participated in launch and re-launch of products on Mangalore, Hubli and Goa Later worked in Bangalore for a year+ handling 10 route agents (vans), had first hand experience in hyper competitive market and the most happening City

Gulbarga And Mysore

Handled distributors in Gulbarga area for 1 year and Mysore area for 6 months as a front line Officer. Had exposure to distribution in Vanaspathi (wholesale), Toilet soaps ( kiran Stores) , Baby products ( medical shops & kiran a stores ) and General lighting - Electrical shops etc., in a Short stint I got exposure to multiple channels in one organisation Conducted Santoor beauty Queen Contest at Raichur in the year 1996, featured in front page of Kannada dailiesReached 1.0 Crore business from 60 LHad a very fulfilling experience and exposure to distributor management including appointment and termination etc.,

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Business Administration - Mba, Marketing, First Class

Bachelor Of Commerce - Bcom, Business/Commerce, General, Second