Murali Pariyarakaran, Csm® Email & Phone Number

St Paul, Mn, Us

Direct strategic business assessments in Asia, focusing on digital experience and process development. Formulate impactful strategies and drive comprehensive program delivery with robust roadmaps to increase customer engagement. Craft detailed digital journey maps, conduct gap analyses, foster cross-functional team relationships, and manage both agencies and internal teams. Conduct user research, data analysis, and assessments for continual UX and operational improvements. Implementing innovative processes for enhanced efficiency and cost-effectiveness. Collaborate closely with business stakeholders for their requirements, contributing for the enhancement of Design Library Patterns (DLPs).Achievements • Pioneered a data-driven framework and process to enhance UX and optimization, driving a 20% surge in engagement and a 2% increase in sales across the Asia-Pacific region. This achievement has earned a prestigious CMO award in 2023.• The digitization of 50,000 SKUs was orchestrated, implementing an efficient process for a seamless transition from physical to digital presence.• Deployed and oversaw Adobe Experience Manager (AEM) implementation in 3M Asia, providing training to over 200 marketers, establishing asset management processes, and enhancing regional digital capabilities.• Overhauled digital operation processes realize cost reductions by streamlining project management processes and communication plans, resulting in a 10-day efficiency improvement.• Introduced a strategic Where-to-Buy (WTB) call-to-action initiative, leading to a notable 5% increase in product sales.

Hoboken, Nj, Us

Conducted comprehensive business requirement studies, aligning projects with client objectives. Implemented best practices and governance to enhance program/project management efficiency. Oversaw both vendors and teams, fostering collaboration with internal business groups to attain project milestones and ensure client satisfaction. Executed market analysis with a focus on user experience. Analyse digital service data and provide valuable insights and strategy for decision-making. Conceptualized and delivered new product features and user experience enhancements, fostering solution awareness among corporate clients and stakeholders.Achievements • A robust project methodology, processes, and tracking system was introduced for the APAC project team, resulting in a 20% reduction in delivery time.• Created comprehensive requirements documentation and systems for projects, aligning final solutions with business needs, leading to on-time delivery and 30% efficiency improvement with minimized scope creep.• Established a proactive program monitoring dashboard, providing leadership with visibility into performance indicators, risks, and scope, while promptly escalating roadblocks.• Founded a thriving UX and digital community in Asia, fostering collaboration, sharing insights, and promoting industry best practices to elevate colleagues’ awareness for excellence.

Bangalore, In

Executing healthcare technology digital transformation projects for GSK Pharma across the APAC. Managing stakeholders, conducting business requirement studies, overseeing large-scale projects, collaborating with cross-functional teams.Achievements • Effectively led a cross-functional team to implement a digital healthcare platform program for Healthcare Providers (HCPs) across 12 APAC countries within 12 months. Collaborated with internal teams and engaged health regulatory bodies in the APAC for seamless execution.

Leading, consulting, and delivering digital transformation projects for the GSK pharma business in healthcare technology across the APAC region. Participated in RFP’s and pre-sales activities for the consulting companies. Achievements • Successfully implemented a digital healthcare platform for HCP interaction for 12 APAC countries. Implemented new digital strategy, processes, and system which resulted in an increase of 35% of HPC interaction in the platform. HPC interaction dashboard helped the sales reps to make a better decision and communication with HCPs.

Account management for IT product company in APAC region, client management, delivery of digital projects and campaigns. Developed a digital and content strategy for B2C and B2B clients. Developed a training program for clients on the delivery process and best practice in digital marketing and content development.Achievements • Developed digital marketing strategy, content and process for Sony’s and Toshiba’s lead generation campaigns – both campaigns contributed to a 30% increase in sales in 6 months• Enterprise group product brand awareness campaign (HP Renew) for HP APJ region – Strategised campaigns for seven countries

Houston, Texas, Us

Portal Experience Manager for Enterprise Group (NA, LA, EMEA, and AP). Manage and handle projects for email marketing and product awareness campaigns (B2B). Develop brand awareness, develop digital campaigns for enterprise products. Reports and analysis for portal search. Partner engagement program (onboarding, training on corporate guidelines, brand identity and enterprise products). Manage operations of content delivery. SME for web analytics. Manage regional cross-function teams.Achievements• Developed campaigns for APJ countries (five countries) including translation of the content. Recognised by executive leadership for the best-executed project • Digital marketing campaigns reported an increase in 15% of customers downloading product literature, whitepapers and case studies • Designed built and delivered globalised processes and capabilities for personalised marketing content, improving efficiencies by 50% in publishing activities• Implemented content management system improving organic web traffic by over 90% for the global product catalogue. Developed strategies for product visibility in Global Product Catalogue (SEO and search enhancements)

Singapore, Singapore, Sg

Projects delivery, client management, develop campaign strategies. Maintaining eCommerce marketing activities. Execute digital marketing activities, account management, develop competitive analysis. Design and conduct user research for digital products and portals. Conduct and coordinate usability projects develop mock-ups and prototypes. User experience ambassador.Achievements • Designed strategy for digital marketing campaign for a university in Singapore – 30% of the students visited the site, downloaded the brochures and made an inquiry, and participated in forums within five months of the campaign launch• Designed and developed workflow management for a leading real estate agency• Delivered time-bound project for a telecommunication company within time and budget, a major role in developing the wireframes, user case scenarios and user experience design, resulting in 97% of users successfully completing the usability test • Developed detailed usability methodology for the agency, refining projects and pitch presentations

Hillsboro, Or, Us

Human factors engineer for Intel’s various products, assessing their user experience and providing recommendation for achieving efficiency and reducing support cost for the products.Achievement• Designed and developed product assessment through System Usability Scale (SUS) the product efficiency of the usage through likert scale survey method. The survey results provided useful data to fix user experience problem, provided recommendation for product user interface, process flow and navigation which resulted 98% of the users were satisfied with new design and process, 60% of cost reduction in support calls

Team Lead (Product Usability / Web Application ) Team lead for product / application design (User interface), handled team consisting of designer and developers, and introduced usability process, design guidelines.Achievements• Instilled a "User Experience Culture," in the organization, developed user guidelines for product development team• Presented usability study for various products resulting to management to approve budget exclusively for usability activities • Initiated for usage of icons as visual elements for desk top products and Web applications, developed guidelines for the visual elements usage and usability guidelines

Armonk, New York, Ny, Us

Designed and Developed web user interface for 3-in-1 Application (Application used by Sales and Services) for Toyota Malaysia. Achievements• Developed wire-frames around 1000 overall for sales, services and parts modules. Each module were related to each other, the transaction process was reduced from 10 to 6 for better user experience, visual elements were added to reduce cluttering form elements and texts. The design was able to improve efficiency for transaction completion• Developed use cases for various modules and transactions• Introduced design guidelines for future state of application development.

Managed and maintained Cisco Asia pacific Intranet and CMS system, providing metrics and analysis of content usage, business requirement gathering from various business units for updating content on various products and services. Achievements• Achieved 100% TAT (Turnaround time) for large volume of content publishing onto Intranets• Improved content publishing process which increased the productivity by 60%

Masters, International Business

Bachelor Of Commerce (Bcom), Economics, Marketing

Ssc, Maths And Science