Tafadzwa Murapa Email & Phone Number

Johannesburg Area, South Africa

Johannesburg Area, South Africa

* Plan and implement client B2C and B2B digital marketing strategies across allchannels – ensuring all work is completed on time and to budget.* Identify new trends in digital marketing, evaluate new technologies and ensurethe brand is at the forefront of industry developments, particularlydevelopments in mobile marketing* Effective delivery and understanding of the digital ecosystem including search,social, display, video, content and all aspects of paid and non-paid media* Analyse/evaluate campaign performance using Adobe Analytics, Double ClickCampaign Manager (DCM), Facebook Business Manager, Datorama, etc* Generate measurements and analytics that provide insight into campaignperformance. Effective and regular use of analytics tools both internally andexternally to drive insights and data extraction* Manage effective marketing, sales and data governance and related operationalrisks through mapping the marketing process in consultation with the relevantstakeholders taking into consideration both the compliance and governanceframework.* Ensure that the digital media operating principles are adhered to with allinitiatives. This include brand safety, viewability, verification, programmaticbuying, attribution* Prudent management of 1st party and 3rd party data within the digitalenvironment with consideration to the data governance framework* Maintain close relationships with Risk, Legal & Compliance through continuousengagement* Maintain networking relationships with the relevant Heads and GMs andprovide the appropriate advice on which marketing activities will best suit theirstrategy* Work with the marketing and Business unit teams to assist with the successfulexecution of digital marketing programs to raise awareness and/or generateleads.* Continuously improving marketing performance and profitability by applyingdeeper insights to maximize the effectiveness of strategic and tactical decisions.

Johannesburg Area, South Africa

* Managing the Vodacom paid search account accross all business segments (Consumer, Business, Sponsorship & Brand).* Regular reporting of performance across paid media channels* Organise large amounts of data (Adwords, Datorama, Google Analytics & Omniture), testing hypotheses and developing insights.* Conceptualising, implementing and monitoring PPC strategies & campaigns* Work closely with the media planning and department heads to develop KPIs and reporting methodologies.* Managing campaigns, bids & budgets on daily basis across different channels* Working alongside Account Managers/Directors to operate as a team managing a portfolio of single and multi-channel client campaigns* Using both company proprietary technology as well as managing the effective use of any third party technology or media owners on behalf of clients* Cooperate as required on new business pitches either by writing proposals, preparing forecasts or potentially presenting at pitch meetings* Analysing individual client campaign results (from both multi and single channel campaigns) and related data (eg. competitor data) to identify opportunities and anticipate any issues that might enable to improve campaign performance.* Ensuring Brand Safety (Managing black and whitelists)

Johannesburg Area, South Africa

Google Campaign Manager** Setting up accounts** Keyword Research** Creative Ad Copy** Manage existing PPC accounts across different verticals** Bid Management** YouTube, Mobile and Display Advertising** Daily optimisation of accounts for continual improvement** Manage tracking, analysis and insight** Conversion Tracking** Delivery on strategic goals** Meeting set revenue targets** Discovering new revenue opportunitiesProgrammatic Media Buying (Appnexus)** Contribute to the development and operations of the Programmatic Media Buying team.** Click testing, uploading creative, managing segments & targeting.** Monitor campaign delivery and optimize performance against clients’ goals.** Execute and optimize strategies around targeting, bidding, platforms, 1st and 3rd party data ** Ongoing report generation and analysis of key business metrics** Provide various analytical and status reports using web-based reporting tools.** Closely monitor marketplace trends to surface new opportunities for growth, present findings to team members and recommending action.** Understand client performance objectives and develop successful segmentation and optimization strategies** Stay current with industry technology and trends** Ensure campaigns are created and implemented to best achieve campaign performance and media efficiency goals** Monitors campaign delivery against impression goals and Key Performance Indicators as established with the client

Setting up Google Adwords campaigns for over 50 clientsManaging client relationships. Including, sending monthly reports.Writing Ad copyConstantly monitoring the campaigns & looking for new ways of improvement. Training other WSI internet marketing consultants on how to effectively use Google Adwords without wasting their efforts and budgets.

Master In Business Leadership, Business Leadership

Activities and Societies: Study Group Leader

Post Graduate Degree In Marketing Management, Marketing Management

Undergraduate Degree In Marketing & Management, Marketing & Management

Activities and Societies: Monash South Africa International Studies Association.