Murat Ertan Email & Phone Number

İstanbul

• Managing the auction sales channel.• Management of all 20 sales and support teams.• Managing the annual budget and financial planning for the sales channel• Oversee annual agreements and contracts for customer groups.• Planning campaigns and communication activities. Key Achievements:• Building the field organization structure

İstanbul,Türkiye

• Building sellers on the e-commerce platform through field sales teams.• Planning target cities, markets, and categories by calculating revenues and costs.• Positioning, coordinating and monitoring performance of field sales teams.• Analyzing the needs of customers and sales teams through site visits.• If necessary, providing feedback to update the product according to customer needs through feasibility studies. • Observation of the sector in order to develop new markets and customers.Key Achievements:• Restructuring of the field sales force in line with the new strategy

İstanbul,Türkiye

• Ensuring agreements with companies to manage accounts on B2B e-export platforms.• Periodic performance evaluations with partner companies.• Establishment of CRM infrastructure.• Creating export opportunities by gathering with representatives of different industries through events and collaborations.• Management and performance supervision of sales and telesales teams.Key Achievements:• Building the entire sales team into a start-up organization• More than 80 customer contracts with monitored accounts in 7 months.

İstanbul

• Directly managing a 9-person sales team serving approximately 1,500 corporate customers in the Marmara Region. • Conducting customer visits with my team to ensure continuity of customer satisfaction. • Ensuring continuity of operations conducted in the region in line with company objectives and strategies. • Coaching the team and guiding them to acquire competencies by enhancing their knowledge and skills. • Participating in the development of the organization, creating new ideas and projects.• Tracking competitor activities and developing strategies. • Managing contract budgets to ensure customer loyalty across the portfolio.• Managing and implementing the recruitment process for my team. • Managing all post-hire processes for the team including orientation, additional benefits such as wages, promotions and rewards, and transfers, performance evaluations, training and annual leave.• Expanding customer portfolio and plan activities to increase revenue from existing customers. • Creating a unique customer experience by enabling corporate customers utilize a variety of Turkcell products and services and accept Turkcell as a technology partner. Key Achievements:• In 2018, the project developed with my team received the CXO award. • Placed among the 3 most successful teams in the corporate sales channel in 2019.• Turkcell's first EDS project worth TRY 12.5 million was launched in 2021.• Established a business model fit for digital transformation.

İstanbul

• Setting sales targets for the Chain Store channel and managing the field sales force. • Ensuring the availability of Turkcell products and services in the chain stores. • Monitoring the quality of service and performance of Turkcell staff in the account I am responsible for. • Developing campaigns for sales activities in the account for which I am in charge of and carrying out the operation.• Establishing and maintaining standards for Turkcell brand visibility in the chain stores. • Ensuring revenue growth by increasing sales of Turkcell products and services. • Reviewing compliance of branch personnel to be hired with Turkcell standards and managing the hiring process. • Maintaining and developing existing customer relations with the chain stores in accordance with corporate strategies. Key Achievements:• Completed the restructuring in chain store channel.• Increased Turkcell's branch market share in chain stores from 2% to 5%.• Standardization of Turkcell's appearance in chain stores.

İstanbul

• Managing the sales activities in the regions I am responsible for, implementing the goals of the wholesale channel.• Ensuring the availability of Turkcell's standard quality products and services in the stores. Increasing Turkcell's market penetration in the stores I am in charge of.• Tracking competitors' activities and market shares, informing relevant departments and taking necessary actions.• Tracking the financial structure of distributors operating in my area of responsibility.• Increasing sales of Turkcell services in stores to increase revenues.• Monitoring compliance with recruitment criteria for sales personnel.• Guiding the distributor company's human resources management and field staff in the region. • Managing the relations of the distributor company in the region of responsibility with Turkcell, directing performance, bonus and invoicing processes. Key Achievements:• Establishment and penetration of wholesale channel,• Establishment of distributor dealer organization and sales team building.• Organization of the first non-exclusive authorized sub-dealer channel in the GSM sector.• Increased postpaid subscriber share to 45% and digital product sales share to 70%.

İstanbul

Account Manager, (January’06 – October’07)• Managing sales actions of FMCG in industrial sales channel. • Managing distributors in the industrial sales channel selling FMCG.• Tracking and reporting on distributor inventory, sales and targets. • Working towards achieving goals for distributors. • Establishing and implementing sales volume and goals. • Managing compliance of average regional discounts with company goals. • Managing the distributor dealer sales team. • Directly managing the first 30 customers representing 10% of sales and participate in high value tenders on behalf of the company.Sales Representative, (April’05 - January’06)• Making daily field sales calls in the region. • Conducting customer visits in the distributor's region to execute transfer sales on behalf of the distributor. • Ensuring communication between customers and distributor, to achieve sales goals with direct and transfer sales. Key Achievements:• Direct coverage of customers representing 70% of total sales in the region.• Changed regional distributor and then subsequently maintained sales and market share.• Awarded best sales person award in 2006.• Maintain and expand sales and market share through regional sub-dealer organization.• Achieved 40% growth in one year in the industrial cleaning products market, which Eczacıbaşı Tüketim Ürünleri entered for the first time.

İstanbul

• Providing live support to Avea dealers in executing activation processes according to customer requirements. • Verifying accuracy of all processes performed by Avea dealers against original documents and system. • Performing all sales and post-sales transactions on behalf of Avea dealers in accordance with customer requirements. • Providing regular training to Avea dealers on operations and procedures.• Managing the sorting and archiving process of subscription contracts. Key Achievements:• Completion of training for the dealer channel.• Set-up and management of Avea archiving system.

Yüksek Lisans (Master), İktisat Tarihi

Lisans Derecesi, İşletme

Activities and Societies: İSÜF

Lise

Education record

Education record