Managing our flooring business in Turkey, Israel, Egypt, Greece, Cyprus, Jordan, Lebanon and Malta through our dealers for Interface & nora flooring products and services.

Full P&L responsibility for each countryNew Business Development by different sales channels, market segments and product categoriesDealer and Distributorship development and management in Turkey, Greece and African countriesSales Team establishment and development, conducting training for sales skills improvement, negotiation, customer engagementSales Team establishment and development, conducting training for sales skills improvement, negotiation, customer engagement.Sales and Marketing strategy development and implementationBusiness Planning for successful growth Key Account Management for National and International CustomersForecasting and demand planning through Pipeline managementEffective Team management through Targeted KPIs CRM through different programmes such as JDE or Sales Force and MicrosoftBudget management and cost controlling for effectivenessProduct category managementCompetitive analysis

Managed four different sales channels which are Pro Sales channel (Direct Project Sales), Export Business, LSO channel (Multinational Large Scale Outlets). Prepared sales plans and customer business plans, country specific strategies for each channel annualy. P&L responsibility for each channel by Price management, net sales, volume and profitability for the channels. Customer performance, risk and potential analysis, product base profitability analysis. Running Thermal insulation business.Distributor management in Export countries such as Northern Cyprus, Azarbaijan, Kashaghistan, Turkmenistan.Managing 25 people including channel sales managers, sales reps and back ofice staff.

Brand Management,Preparing annual marketing plans, developing communication plans, new product developments, advertsising and PR campaign planing, pricing, competitive analysis, promotion planing. Developing and managing loyalty scheme.Benchmarking and anlaysing, market research management, Team development, managing 15 people in marketing team as Product managers, Communication manager, trainning center and customer care team. Global projects' implementation and execution at local level. Marketing and departmental expense budget management. Responsible for P&Ls by product groups.

The scope of the role is Pro Channel sales management focused on big new construction and renovation projects for Paint and Coatings and also Thermal Insulation. Developed and implemented B2B sales strategies. Managed 15 people including technical sales team to office admin team and service team. Prepared and presented Annual Sales plans, sales strategies, channel development strategies, sales team development plans, budgeting, marketing and advertising of Pro services and Heat Insulation systems. Developed and implemented Microsoft CRM tool for sales force to track and monitor the sales force performance and keep current and potential projects and customers data and manage these information to creacte new business.

Development of Pro Channel and marketing of Pro business

Exterior Products, Interior Products, Tinting, Trim Paints