Murat K. Email & Phone Number

İstanbul, Türkiye

Digital Marketing Management:• Developing and implementing digital marketing strategies to strengthen the brand's online presence in line with company objectives.• Leading and coordinating marketing, design, content, and customer service teams.• Consistently presenting and managing brand identity on social media platforms; creating content calendars, conducting target audience analyses, and increasing engagement rates.• Planning, executing, and analyzing advertising campaigns; improving ROI (Return on Investment) and conversion rates.E- Commerce Management:• Establishment and management of online sales platforms, optimization of user experience, product listing and categorization processes.• Sales and inventory management, development of pricing strategies, execution of promotion and discount campaigns.• Management of customer service and feedback systems, implementation of strategies to enhance customer satisfaction.

Istanbul, Turkey

Strategic Management & Business Development:• Defining the company's vision and mission, creating long-term strategic goals.• Evaluating new market opportunities, directing and expanding business development activities.• Monitoring industry trends and developments, implementing innovative approaches to enhance the company's competitiveness.Development and Implementation of Training Programs:• Development of custom artificial intelligence training programs for Istanbul and Cerkezkoy Chambers of Commerce, with continuous updates to content and quality.• Determination of educational methodologies, preparation of educational materials, and selection and training of instructors.• Design and implementation of artificial intelligence training programs tailored to the age groups and learning speeds of teachers and students at Saint Benoit French High School.Artificial Intelligence Competitions and Events:• Organizing competitions and events to increase awareness and knowledge in the field of artificial intelligence, providing consultancy and mentorship during these events.• Determining competition topics, selecting and evaluating participants, planning awards and promotional activities.Technological Development and Research:• Continuous research on artificial intelligence technologies and application areas, and keeping up-to-date with the latest information.• Encouragement of innovative projects and research within the company, and support for R&D activities.

İstanbul

Collaboration with Marketing and Sales Department:• Analysis of market prices for products to be offered for sale within the campaign scope, and determination of a competitive pricing strategy.• Ensuring effective procurement of products, management of supplier relationships, and realization of cost optimization.International Business Development and Membership Management:• Efficient management of membership agreements followed and participated by the organization on the international stage.• Selection and tracking of appropriate publication subscriptions, and optimization of internal sharing of content derived from these subscriptions.Coordination with Device Sales Unit:• Working closely with the device sales unit to accurately understand customer demands and ensure the procurement of products that meet these demands.• Efficient planning and execution of stock management and logistics processes.Procurement of Advertising and Promotional Products:• Ensuring timely and cost-effective procurement of promotional products required for the launch and campaign activities of the advertising unit.• Coordinating the selection, production, and distribution of creative and innovative promotional items, along with strategic planning aimed at increasing brand awareness.

Istanbul, Turkey

Media Planning and Budgeting:• Effective media planning by the marketing department within the estimated advertising budget.• Development of strategies to optimize the budget during this process.• Coordination among all team members to achieve the objectives.Cost Analysis and Budget Management:• Analyzing the advertising budget in detail and scrutinizing media costs.This enables the company to make strategic decisions that will maximize the efficiency of its advertising expenditures.Price Negotiations and Agency Relations:• Ensuring the best pricing for advertisements to be published in print and visual media through effective negotiations with advertising agencies.• This allows the organization to maximize benefits from the advertising budget and allocate more resources to activities that enhance brand awareness.Social Responsibility and Sponsorship Management:• Forming strategic sponsorship agreements with appropriate companies or organizations for the events supported by the institution within the scope of social responsibility. This is important for strengthening the brand's contribution to societal values and its connections with the community.

Istanbul, Turkey

Supply Chain Management and Procurement Processes:• Ensuring the procurement of services and materials required by the company in the desired quality and standards, at the most competitive prices, and delivered on time.• Efficient management of the procurement process, continuous optimization of the supply chain, and development of strategies aimed at reducing costs.Coordination and Collaboration:• Facilitating effective coordination and collaboration between purchasing and logistics units, as well as overseas construction sites and other divisions of the company.• Engaging in collaborative efforts to understand the needs of various units and to meet these needs through joint work.Market Research and Procurement:• Thorough research on the necessary products for construction site needs and identification of suitable suppliers.• Collaborating with the best suppliers by considering criteria such as quality, cost, and delivery time.Budget and Price Research:• Preparing comprehensive budget and price research prior to project tenders.• Developing optimal pricing strategies to ensure cost-effectiveness and budget compatibility.Technical Hardware and Support:• Supporting the IT team with necessary technical hardware and software during the initiation stages of international projects.• Ensuring the provision of required technological infrastructure for the smooth progress of projects.Problem Solving and Process Improvement:• Proactive identification and resolution of potential issues encountered before and after the procurement process.• Continuous review and improvement of processes to prevent potential disruptions and enhance operational efficiency.

Strategic Sourcing, Supplier Relations, Negotiation Management

İşletme Yüksek Lisans Programı (Mba), Marketing

İktisat Fakültesi Mezunu, İktisat (İngilizce)