Murat Karaca Email and Phone Number

-Team Management- Leading 7 direct report to accomplish all tasks under Contract Management unit.-Performance Management and Reporting- Analyzing the performances of investments and planning actions to maximize value generation.-Strategy Building- Setting investment strategy to create a profitable and competetive site network in Turkey-Business Development- Sustaining continous improvement both in processes and people..

- Management of site managers and agents. (26 Sites)- Effective management of dealer relationships- Contract renewals of the operating sites, addition of new fuel sites and competitor take over to the network according to network planning,- Negotiating contract conditions with existing and potential dealers.- Monitoring and analyzing contract performances in terms of sales and profit.- Achieving contract sales and profit targets by using marketing and pricing tools.- Preparing annual-monthly sales plans.- Maximizing profitability balanced with maintaining growth and meeting business and HSSE targets.- Planning and implementing the customer value proposition that ensures long-term growth and competitive position in the territory, alignment and management of the dealer network- Managing Territory financials ($300 million annual cashflow) by closely following TOT and related securities. - Implementation of sales policies, delivery of operational KPI- Implementation of key business activities- Minimizing overdue and bad debt levels- Ensuring site operational excellence and service quality

- Management of site managers.- Effective management of dealer relationships- Contract renewals of the operating sites, addition of new fuel sites and competitor take over to the network according to network planning,- Negotiating contract conditions with existing and potential dealers.- Monitoring and analyzing contract performances in terms of sales and profit.- Achieving contract sales and profit targets by using marketing and pricing tools.- Preparing annual-monthly sales plans.- Maximizing profitability balanced with maintaining growth and meeting business and HSSE targets.- Planning and implementing the customer value proposition that ensures long-term growth and competitive position in the territory, alignment and management of the dealer network- Managing Territory financials ($150 million annual cashflow) by closely following TOT and related securities. - Implementation of sales policies, delivery of operational KPI- Implementation of key business activities- Minimizing overdue and bad debt levels- Ensuring site operational excellence and service quality

-Management of İstanbul European side dealers and sales teams

(2008-2009) İstanbul Asian side-İstanbul Asian side National Key Accounts (Migros Grup, Carrefour, Carrefour express,Real, Kipa, Kiler) management of sales and merchadise impact team.-Reporting of the effects and efficiency of the implemented activities and promotions and audit of the field. -Reported to National Key Account Managers and Area Sales Manager (2009-2010) İstanbul European Side-Local Key Accounts, sales and mercandising impact team management and making yearly contracts. -Reported to Area Sales Manager.(2009) İstanbul European side Local Key Accounts, sales and merchandising impact team management and making yearly agreements. -Reported to Area Sales Manager.(2009-2010) Achievements: • 15% grow up of sales according to previous year. (European side Local Key Accounts,2009) • Merchandising scores increased by 67% to 83%.(European side Local Key Accounts,2009-2010) • Best Practise- "Guess the derby score get the signatured jersey" Consumer Activity. (European side Local Key Accounts,)

-Management of sales activities at premium restaurants - On-premise channel

- 2 months National Key Account merchandiser.- 4 months Local Key Account merchandiser.