● Overall administration of Turkey branch with P&L responsibility● Establishment of the company and hiring staff● Set up of logistics, customs and aftersales partners and processes● Setting the business strategy for the country● Execution of all iRobot branded robotic vacuum sales in Turkey● New channel development and partner relations management● Yearly budgets and product portfolio management per channel● Managing retail investments, co-marketing activities and promotions● Supervising sales and marketing teams● Supervising field team and retail activities● Managing after sales, logistics and customs staff and operations ● Managing cash flow and financingKey Accomplishments:● Introduction of iRobot brand and robotic vacuum models in the market● Start of sales in key retailers and e-tailers in the first year of business● Profitable business from the first year

● Starting and managing sales and retail investments in Teknosa● Ensuring growth of revenue and sales in the account ● Introducing and managing product portfolio● Managing sales campaigns and promotions in the accountKey Accomplishments:● Initiation of business with Teknosa by building total business plan including ATL & BTL investment plan and total margin structure● 55 Huawei desks and promoters placement in Teknosa stores● Reached annually approx. 12 Mil. USD turnover from scratch

● Developing overall product strategy and roadmap for Turkey market ● Managing product portfolio for open channel and operator channels● Product segmentation and product pricing and placing ● Product Life Cycle Management and promotion planning● Defining key selling points for smartphone models introduced in Turkey Key Accomplishments:● Launch of various flagship models such as P8, Mate s, P9, Mate 9● Launch of various other models like Honor 7, G8, P9 Lite etc.● Total portfolio sales in all channels reached over 100 mil USD in 2016

● Managing start of the relations with chain channel; Media Markt, Teknosa, Bimeks, Vatan and online channels such as Hepsiburada.com● Introducing Huawei business model and portfolio in the chain channels● Establishment of distributor and channel margin structure● Managing sales and retail investments in all chain channelKey Accomplishments:● Initiation of business in Bimeks, Vatan and Teknosa for the first time● First retail investment in Media Markt● Penetrated all chain stores with full portfolio from scratch

● Managing the establishment process of company and hiring staff● Gaining new customers and coordinating all sales activities in Turkey ● Planning yearly sales and cost budgets with P&L responsibility● Dealing yearly business plans with Key Accounts ● DIY stores Koçtaş, Praktiker, Baumax● Hypermarkets Migros, Real, Carrefour● Local chains like Esse, Özdilek● Internet shops like Hepsiburada.com, Limango.com, Hizlial.com etc.● Managing product range; gas and charcoal barbecues & accessories ● Efficient distribution of SKUs amongst channels● Managing logistics, after sales services and customs ● Managing financing and cash flow● Managing 5 direct reports; sales, operations and warehouse staffKey Accomplishments:● Developed customer base of 14 retail and online channels in one year● Brought first affordable level gas barbecues to Turkey market● Became the biggest barbecue supplier of Hepsiburada.com● Managed over 2 Mil Eur per year sales

● Gaining new customers, developing relations with current distributors and retail channels● Managing all brown goods (TVs and DVD Players & Set Top Boxes) and IT products (notebook& monitor) sales in Romania, Poland, Hungary and Benelux markets● Sustaining and increasing brown goods sales by managing price strategy and product segmentation per country and per customer● KA management of REAL and METRO groups in various countriesKey Accomplishments:● Reached over 50% market share in Romania in CRT TVs and over 25% market share in LCD TVs in Romania Market by managing various retailer and distributors under different brands● Managed over 20 Mil Eur per year turnover under many KA

Data analysis and preparing result report in the project called "Internationalization of SMEs from a Resource Based View" in cooperation with project directors from Lemex (Chair for SME Management and Entrepreneurship in University of Bremen) and McKinsey & Company.Preparation of questionnaire according to project targetSME company data analysis and target company choosingVisiting the SMEs and carrying the interviews with the company managementsPreparing the thesis and final result presentation