Strategic Advisor& Retail Management Consultancy / Perakende Yönetim DanışmanlığıAyza Consulting shares experience and provides consultancy to Small&Medium Enterprises that seeks to institutonalize under these topics.Strategic Advisor&Consultancy:Market Entry,Start Up,Route to market and business strategy;building pricing strategy subject to budget and profit margins in the market, building new business & product development plans subject to market and customer needs,improves company's market structure according to customer needs,Trade Marketing Management,P&L Management which is the key to run a profitable and sustainable business.Representation: Ayza Consulting represents SME's in managing their business development processes,operations and yearly aggrements with International and Local chains in Turkey. To put in a Nutshell ,it is an outsource for Key Account Management. In addition it cooperates also as a broker/ representative with foreign suppliers that seek to start business in Turkey ,to find customers and distributor/importers in the Turkish Market and run the market entry process.Ayza Danışmanlık,KOBİ'lerin ürettikleri veya ithal ettikleri ürün gruplarının pazara giriş ve fiyat stratejilerinin planlanması,pazar ve müşteri ihtiyaçlarına göre yeni iş ve ve ürün geliştirme planlarının hazırlanması,şirketin mevcut pazar yapılanmasının müşteri ihtiyaçlarına göre iyileştirilmesi ,yeni pazarlar yaratma ,P&L yönetimi konusunda danışmanlık vermekte;KOBİ'lerin yerel ve ulusal zincirler ile olan ticaretinde her iki taraf arasında köprüyü kurarak, iş geliştirmeden yıllık anlaşmaların yapılmasına kadar olan süreçte müşterisi ile arasındaki iş trafiğini yönetmek,markaya değer katacak ticari pazarlama ve tüketici pazarlama enstrümanlarını kullanarak temsil ettiği müşterilerinin pazarda karlı büyüyebilmelerini sağlamak konularında sözleşmeli olarak temsilcilik hizmeti vermektedir.İşbirliği yaptığımız firmalar aşağıda belirtilmiştir.

Head of Dry Food & Dairy&Frozen Products&Textil Bazaar

• Regarding customer needs, develope merchandise assortments and business strategies to drive sales by taking into account that thequality,specifications and price levesl are competitive with the market.• Study market reports, trade periodicals and sales promotion materials and visit trade shows, showrooms, factories and product design events to identify the trends and products for the stores.• Interview suppliers and negotiate prices, discounts, credit terms and transportation arrangements with the vendors.(Import business included) • Stock Controlling (Oversee distribution of merchandise to outlets and maintain aduquate stock levels).• Annual budgeting; negotiating and running the annual aggrements with suppliers according to annual budget• Pricing regarding budgeted profit margin• Developing Short-Term and strategic Marketing and Advertising Strategies. • Own Brand Management• Category Managment• Making product group analyses for the efficiency in the assortment.• Constituting short-term and long-term profit maximization strategies along with the corporate strategy and company culture by assesing the past sales configurations and other indicators.