• Creating the sales and marketing strategies of the Kenwood brand,• Annual marketing budget planning and monthly productivity analysis reporting to abroad and to the management,• Commercial marketing activities and sell out activities on the basis of channels, customers and sales points,• Operations management and training of field personnel,• Reaching the sales targets of the website and marketplaces with e-commerce team management,• SEO, SEM, Remarketing and all other… Show more • Creating the sales and marketing strategies of the Kenwood brand,• Annual marketing budget planning and monthly productivity analysis reporting to abroad and to the management,• Commercial marketing activities and sell out activities on the basis of channels, customers and sales points,• Operations management and training of field personnel,• Reaching the sales targets of the website and marketplaces with e-commerce team management,• SEO, SEM, Remarketing and all other digital marketing activities with agencies,• Preparation of content calendars of social media accounts and account management,• Preparing catalogs, leaflets, POPs and other printed materials and applying them in the field,• Stand and product display solutions suitable for planograms,• Operations management of field activities such as fairs, events, launches, demos,• TV, radio etc. Execution of corporate communication advertising works with agencies Show less

• Creating sales and marketing strategies for brands operating in the babycare sector and managing operations according to the annual budget plan• Managing existing sales channels, finding new sales channels and including them into the customer portfolio with the sales team• Planning and implementing commercial marketing activities for campaigns targeting consumers and dealers• Forecasting annual marketing budget and acting accordingly• Conducting efficiency analysis for… Show more • Creating sales and marketing strategies for brands operating in the babycare sector and managing operations according to the annual budget plan• Managing existing sales channels, finding new sales channels and including them into the customer portfolio with the sales team• Planning and implementing commercial marketing activities for campaigns targeting consumers and dealers• Forecasting annual marketing budget and acting accordingly• Conducting efficiency analysis for customer and store sales and to follow up the merch team’s performance in the field• Organizing fairs, events and launch campaigns together with agencies• Acting as supervisor and sales consultor fort he sales team in the field• Managing e-trade sites of our brands• Managing digital marketing tools (SEO, SEM, Social Media) with agencies• Managing the process of brand communication: Design progress of item boxes, instruction manuals, POS material, inserts, catalogues etc. Show less

• Forecasting annual commercial marketing budgets and follow up monthly plans• Managing and supervizing merchandising team with the agency (324 field teams)• Create an annual marketing calendar with Sales, Marketing and Product Management and to ensure its implementation in the field.• Preparing the necessary reports in order to increase the sales of the stores and share them with all units•Conducting efficiency analysis for customer and store sales and to follow up the merch… Show more • Forecasting annual commercial marketing budgets and follow up monthly plans• Managing and supervizing merchandising team with the agency (324 field teams)• Create an annual marketing calendar with Sales, Marketing and Product Management and to ensure its implementation in the field.• Preparing the necessary reports in order to increase the sales of the stores and share them with all units•Conducting efficiency analysis for customer and store sales and to follow up the merch team’s performance in the field• Planning, production and active use of stands, printed materials and POS materials in the field• Managing the organization process of all events for the brand, such as dealer meetings, sales meetings, fair participation, press conferences and field launches, together with the agencies• Follow up all field measurement assessments aspects such as sector, categoriers, sales channels, competitor analysis and to prepare presentations for management by working with GFK Turkey. Show less

• Pursuing purchasing negotiations according to sales targets of International Chain Stores, Construction Markets, Technology Markets and Local Markets. (Carrefour, Migros, Metro, Koçtaş, Media Markt, Teknosa, Tesco Kipa, Tansaş, Boyner, Çetinkaya, Enplus)• Pursuing e-commerce channel negotiations of purchasing and managing customers according to their sales targets (Hepsiburada)• Inventory management, campaign tracking and managing cash proceeds along with achieved sales targets•… Show more • Pursuing purchasing negotiations according to sales targets of International Chain Stores, Construction Markets, Technology Markets and Local Markets. (Carrefour, Migros, Metro, Koçtaş, Media Markt, Teknosa, Tesco Kipa, Tansaş, Boyner, Çetinkaya, Enplus)• Pursuing e-commerce channel negotiations of purchasing and managing customers according to their sales targets (Hepsiburada)• Inventory management, campaign tracking and managing cash proceeds along with achieved sales targets• Determining sales strategies, campaigns and promotional activities on the basis of customer, region and product in coordination with Commercial Marketing.• Making regular field visits and to preparing field assessment reports about the competitors and the market status• Creating in-store experience areas with the field team and increasing product sales in special areas• Planning destocking activities by cooperating with Product Management and Marketing, also developing customer and store based sales strategies• Preparing business development presentations for new markets and new customers• Managing the distributors in accordance with pre-determined criteria and strategies,• Horeca Channel Management (Starbucks, Caribou, Özsüt, Mado, Çırağan Palace, Four Seasons etc.) Show less

• Providing strategic support to chain stores to help them achive their monthly targets in line with annual sales objectives• Follow up product stock levels on the basis of customers and stores, and to create the necessary commercial marketing activities accordingly• Regular store visits to increase store sales• Periodic purchasing negotiations after making annual agreements,• Following the sales, stock levels, return on sales targets and field visits of the responsible sales… Show more • Providing strategic support to chain stores to help them achive their monthly targets in line with annual sales objectives• Follow up product stock levels on the basis of customers and stores, and to create the necessary commercial marketing activities accordingly• Regular store visits to increase store sales• Periodic purchasing negotiations after making annual agreements,• Following the sales, stock levels, return on sales targets and field visits of the responsible sales team• Development and implementation of projects to support increasing the sales• Business development projects in collaborations with Turkcell.• Providing sales and field reports to senior management and other departments Show less