Murat Eti is an international leader, passionate to experience the technologies of the future and coordinate the actions to make them relevant for daily use. In his 25 years career, all his achievements are closely related to this passion. His perspectives, which he put forward by blending theory and practice, made his solutions analytical and pragmatic. His multicultural and multilingual professional journey covers all continents, and he always prioritizes transforming diversity into value. As an innovative Professional, he brings traditional and technological methods together. He is one of the pioneers in smart buildings, AI, IoT, and Data Center fields. Like so many 5am'ers he believes in miraculous triangles such as; Creative Offers (new customers, organic growth), Tailor Made strategies (e.g: exclusive partnerships) and External Growth opportunities. Today, Murat Eti, Vice President Marketing Digital Building Infrastructure of Legrand Group is one of the key players in electrical and digital infrastructure product offers for the building industry, both as B2B and B2C and designs Legrand Group's future strategies by embedding new technologies. In addition, his experience in different fields such as planning, team building & training, sales, restructuring, marketing and recruitment, transforms him into an indomitable advocate of teamwork. Murat Eti’s key statement is “Imagination added experience can be revolutionary if shared ”