Murat Genc is a Chief Digital & Technology Officer | Global CIO | Ecommerce P&L | Procter & Gamble | Whirlpool | Advisor & Board Member | Founder & Angel Investor at Vision Bridge AI. Colleagues describe them as "I don't write many recommendations but Murat is one of those people you just have to brag about. I met Murat back in 2021, when he was still leading P&G's global tech and data projects. It was immediately clear to me that he saw the digital world in a very different way from the conventional large enterprise. It was apparent that he was the soul of an entrepreneur in the body of a corporate leader. While that's a difficult line to walk, it's undoubtedly served him well during his ascension to the c-suite. Over the last four years, Murat has been a consistently valuable advisor to both MetaRouter and me personally. His ability to quickly drive to the important matter without losing the broader context is incredible; certainly the result of many years across a wide range of roles, companies and markets. As he (inevitably) launched his own successful venture, VisionBridge, he has also become a valuable product and commercial partner. It's a privilege to now build alongside him and his impressive team—though I'm still very grateful to have him as an advisor." and "I have had the privilege of collaborating closely with Murat for nearly a decade, both during our tenure at P&G and across various startup ventures. Murat stands out as an exceptional business partner, combining a deep understanding of business dynamics with expertise in digital, data, and technical IT domains. His leadership skills further enhance his impact. What truly distinguishes Murat is his innate ability to grasp complex business challenges swiftly. He translates these challenges into a clear vision and actionable steps that resonate across the entire organization, regardless of level or function. His talent for inspiring and engaging senior leaders and teams consistently yields sustainable, winning results. Murat’s insatiable curiosity keeps him at the forefront of new thinking and innovative business models. Collaborating with him is a perpetual learning experience, and the rewards are immeasurable. His reliability, unwavering commitment, and disciplined approach to value creation and organizational upskilling make him an invaluable asset. In summary, Murat is not only a reliable partner but also a visionary leader who fearlessly pushes boundaries to achieve consistent success in the marketplace—both in the short and long term. I would love to work again with Murat if the opportunity would come up!"