Murat Günal Email and Phone Number

. Export product development projects by Jira (product development, packaging design, cost optimization, loading standards, etc.). Management of SAP projects with IT department for better export procedures. Cost and pricing for export markets, using value chains of competitors’ shelf prices for correct pricing to maximize sales and funds (to be used for marketing activities, promotions, listings, etc). Coordination and management of export sales with different departments (category marketing, trade marketing, finance, R&D, procurement, logistics, planning, etc.). Sales development projects (system improvements, education, assortment projects, software & hardware research-test-buying, etc.). Demand forecasting for accurate production and stock structure. Private label projects. (...)

. Administration of EnRoute Panorama (reseller management system). Management of outsource field team (31 representatives, 2 controllers): route optimization and assignment, task assignment, weekly/monthly reporting, etc.. Preparation & simulation of bonus systems & sales terms for resellers and employees. New range design, cost and pricing, segmentation, sell-in & sell-out analysis. Coordination of Sales and Trade Marketing departments. Sales development projects (reseller and field structure, system improvements, education, assortment projects, software & hardware research-test-buying, etc.). Demand forecasting for accurate production and stock structure. Sales point analysis and necessary sales activity designs. (...)

. Statistical order/sales/segment analysis. Design and simulations for separation of sales and operations. Standard product range analysis & evaluation. Standard product range optimization. Data mining, analysis, reporting and decision making. Reporting tool optimizations. (…)

. Export sales (Eastern Europe & Portugal). Processing & supervision of all stages from offer to shipment stage,. Assortment decisions. Standard & core assortment projects. Customer segmentation in countries. Stock management projects. New assortment projects to increase sales. Reporting & strategy implementation. Preparation & implementation of statistical data. (...)

. Export sales (Eastern Europe). Processing & supervision of all stages from offer to shipment stage. New assortment projects to increase sales. Reporting & strategy implementation. (...)