Evgeny Muravev Email & Phone Number

United Arab Emirates

We create b2b fintech products, mainly focusing on the SME segment.With 7 product teams operating, I am responsible for the full product developing cycle from discovery to delivery, growing both loan portfolio and operational margin by 600% Y2Y 2022v2023. We developed strong risk-mitigating ML models helping us make that growth exceptionally safe - we can do it by giving most of the money to Ozon marketplace sellers, whose business dynamics are well-known to us.Our main goal as a marketplace-based fintech is to help 300,000 legal entities of the №2 CIS marketplace grow their business using borrowed money.Starting as a small p2p crowdfunding solution we pivoted to a full-scale b2b lending platform.Products launched by my team:- Classic credit with the option to increase credit limits, providing sales data from other marketplaces using API keys- Line of credits with auto prolongation (up to 3 years without paying out loan principal)- Supply chain financing (or reverse factoring) fully automatic with online KYC

Transformed ecosystem product strategy and devised subscription services product vision, led 4 product teams of 42 members- MAU 0 to 300k in 5 months for key video streaming product streamlining customer acquisition strategy - 63% time-to-market decrease in redesigned product launch procedure;- 24% gross sales increase by integrating mobile games into the mobile operator's iOS and Android application;- 10pp conversion rate growth via introducing AI voice-robots telemarketing sales scripts A\B testing;

Москва

Defined and implemented an Internal product portfolio strategy aligned with the key company’s strategic goal for 2023 «30% increase in shop employees productivity» delivering program increment; helped transform UX research and JTBD insights into hypotheses and supervised experiments, formed a problem-focused alignment culture. Led 4 product teams of 44 employees using SAFe scrum.- Increased revenue by +1,2% (326 MUSD) by developing an in-house data-driven task tracker (web application) for the store's managers. Fixed team cooperation problems, and mentored the product owner on how to translate the product vision to developers. A team of 15 members delivered the effect in 14 months;- Grew revenue +0,8% confirmed by A\B testing by launching a product that increases the on-shelf availability of the goods, predicting which SKUs should have been sold, but were not, using hourly updated forecasts created by ML algorithm learning from sales history and mystery shoppers audit;- 10M USD time economy in 12 months due to the released Android and iOS application for the store's administrative personnel: incident and task management;- 1,7M USD time economy yearly by co-ordinating price tags verification (shop's business process) cancellation project;

Москва, Россия

Determined product strategy, product vision, and tactical marketing for B2C products. Guided 7 distributed teams with a total of 66 members: Product Discovery, Product Delivery, MarCom, Product Analytics, Monetization, Payments, and UX.- 6% Y2Y pay subscribers base increased (after 5+ years of decreasing) due to churn prevention ML model implementation; - 0 to 110k MAU of the new product line launched for MefaFon: fixed home internet as a separate product and as a VAS for your mobile tariff (customized wi-fi router, paid TV set-top-box);- Extended addressable product market by 22% with FVNO strategic project (fixed-virtual network operator launch);- 188k new users acquired via 9 marketing campaigns conducted from brief to OOH, OLV, and SMM;

Москва, Россия

Managed broadband internet product portfolio, executed market research, arranged regular JTBD research, introduced RICE backlog prioritization with post-launch result verification. Mentored 6 product managers.- 340k MAU grew 0->1 directing key strategic product (subscription: home internet+mobile internet+TV), from discovery and analysis phase to market positioning, conducting 6 cross-functional teams integrating 4 affiliated companies;- Increased revenue +3.5% Y2Y introducing the fintech fast credit product and +1,3% by new mobile tariff, - x2 MAU by completing the national rollout of MVNO project; negotiated -15% COGS with core VAS partners

Moscow

- 27% call center expenses optimized by call data-analysis tools programmed: New authorization protocol post-analysis, Customer router model discovery, DNS-based customer base segmentation, Phone-terrorists block;- 0.5% TV subs churn rate decrease by organizing the biggest QoE analyzer network for 1Mln Pay TV subscribers

0->1 of 6 vendor products: created functional and technical requirements, IP designs; executed procurements, server configuration, and monitoring; ITSM release management, backlog grooming, budgeting, scaling.

Moscow, Russia

Moscow, Russia

Economics, Management, Strategic Planning

Radioelectronic System, Satellites