Kyle Murdoch Email & Phone Number

Mclean, Virginia, Us

Leading a new organization for Mars Petcare that is responsible for building and delivering a mutualized stack of Digital Products that create the technical backbone serving stakeholder divisions and businesses. Partnering with business, marketing, technology and data leaders, this organization will deepen organizational capabilities to build consumer-centric and value-driving products for pet nutrition, veterinary services and other innovative technology Petcare solutions.

Mclean, Va, Us

Led product vision, design, and development of new startup product, Capital One Business Deals, aimed at leveraging the organization’s procurement and negotiating expertise to create an application that saves small businesses money by offering significant discounts on business products and services. Drove continuous improvement in product experience, deal portfolio, CRM, platforms, and operations to achieve customer growth, revenue and sentiment goals, enrolling millions of small business customers over five years. Managed marketing efforts to promote user acquisition and engagement using search marketing, affiliate marketing, social media, display ads, email campaigns, machine learning models, and internal servicing platforms to maximize key results and minimize cost per acquisition.

Washington, Dc, Us

Managed the multi-year digital strategy of for-profit division of AARP, achieving sales objectives in travel, lifestyle, financial services, and health insurance business lines. Conducted reviews of operations and digital products, resulting in strategic recommendations to shift digital priorities to achieve business line goals, eliminate redundancies, and achieve cost synergies. Implemented organizational restructuring to better align resources to support business priorities and external partners. Evolved digital foundations of organization into scalable, efficient, and performance-oriented platforms for current and future applications.

Bethesda, Md, Us

Oversaw and elevated digital marketing, social media strategy and online brand experience for The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, The Luxury Collection, JW Marriott, EDITION Hotels, W Hotels, and Bvlgari Hotels. Created culture of strong brands with differentiated positioning and innovative digital sites and campaigns. Advocated for luxury brands within Marriott Digital organization and evolved digital platforms to increase digital direct revenue and tell luxury brand and hotel stories.

Bethesda , Md, Us

Created global online strategy and brand experience of The Ritz-Carlton and EDITION Hotels, running industry-leading portfolio of digital properties and online marketing efforts. Held responsibility for $4.5M operating budget and achieving direct-booked revenue goals exceeding $600M. Partnered closely with product teams to leverage digital and mobile initiatives to improve brand experience. Oversaw digital product development for Ritzcarlton.com, including all aspects of building and maintaining websites and mobile applications.

Bethesda , Md, Us

Oversaw digital product management for The Ritz-Carlton, running industry-leading website, mobile site and online marketing efforts. Held responsibility for $2.5M eCommerce marketing budget to achieve booked revenue goals of more than $300M on Ritzcarlton.com in 2011. Aligned with operations and product teams to deliver unsurpassed guest experience and enhance mystique of The Ritz-Carlton. Implemented full website redesign and launched Ritz-Carlton Rewards site, loyalty program and partner credit card program. Enhanced guest experience with development of iPhone and Android applications with booking and guest services functionality.

Bethesda , Md, Us

Managed global brand and hotel level digital marketing efforts to increase traffic and revenue on Ritzcarlton.com. Implemented new brand search marketing efforts, including agency selection, budgeting, planning, and implementation for corporate and hotel websites. Monitored SEO performance and recommended ongoing optimization refreshes working closely in conjunction with 70+ Ritz-Carlton hotels. Oversaw creation and delivery of all Ritz-Carlton brand email campaigns. Secured first-place ranking on Email Insider Brand Equity Index of all hotel companies in 2008.

Worldwide, Oo

Overland Park, Kansas, Us

Managed marketing programs and cooperative sales promotions with equipment vendors to increase sales revenue for partner companies and account managers selling Sprint wireless and data services. Created online and print advertisements, direct mail and e-mail campaigns, product brochures, presentations, and other marketing collateral in collaboration with multiple advertising agencies. Drove incremental sales revenue of over $4.7 million in 2005. Won top partner program rankings from industry publications VAR Business and CRM.

B.A., Psychology

Mba, Business

Industrial Organizational Psychology