Murelle Farmer

Murelle Farmer Email and Phone Number

Director, Strategic Partnerships - Pregnancy and Parenting - BabyCenter and What To Expect @ Everyday Health Group
Washington, DC, US
Murelle Farmer's Location
Washington DC-Baltimore Area, United States, United States
Murelle Farmer's Contact Details

Murelle Farmer work email

Murelle Farmer personal email

Murelle Farmer phone numbers

About Murelle Farmer

20 years experience in transformational ad sales and revenue generation in the digital media industry within Series-A, IPO, and M&A contexts.

Murelle Farmer's Current Company Details
Everyday Health Group

Everyday Health Group

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Director, Strategic Partnerships - Pregnancy and Parenting - BabyCenter and What To Expect
Washington, DC, US
Employees:
545
Murelle Farmer Work Experience Details
  • Everyday Health Group
    Director, Strategic Partnerships - Pregnancy And Parenting - Babycenter And What To Expect
    Everyday Health Group
    Washington, Dc, Us
  • Farmer'S Jam Media
    Founder
    Farmer'S Jam Media Jul 2024 - Present
    > Focus: Providing specialized expertise to businesses looking to monetize their digital platforms with advertising revenue.> Clients: Small and mid-sized businesses, startups, and large corporations that need specialized advice but don’t have in-house resources and/or require fractional/interim support.> Services: Digital media and content sales optimization, revenue generation strategies, sales team coaching, 1:1 sales coaching, fractional VP Sales.
  • Everyday Health Group
    Sr. Director, Strategic Partnerships - Pregnancy & Parenting
    Everyday Health Group Aug 2019 - Dec 2023
    New York, Ny, Us
    As Director, Strategic Partnership across BabyCenter, What To Expect, and Mom Media I maximized revenues with our Tier 1 advertisers, increasing their billings up to 60% since pre-acquisition levels by closing multiple multi-million and million-dollar+ programs. Increased Tier 2 investment significantly resulting in awards for Largest New Business deals.Delivered Results:>Surpassed revenue targets since the acquisition at an average of 108% up to 119%
  • Everyday Health Group
    Director, Strategic Partnerships - Health And Lifestage
    Everyday Health Group Nov 2009 - Aug 2019
    New York, Ny, Us
    I joined Everyday Health as part of a team of highly motivated and skilled sellers tasked with scaling ad revenues to take the company from Startup to IPO, which we achieved in 2014 with $200MM in ad revenue.I personally contributed to the growth of our Women's Health and Lifestage ad revenues with various accolades across consecutive years, including Largest Single Sale, Largest New Business Sale, and Highest Mobile Ad Revenue.With the acquisition of Everyday Health by Ziff Davis in 2016 (for $450MM) I continued to expand our revenues with an increased focus in Parenting & Pregnancy and expanding our geographic territory. Delivered Results:>Surpassed revenue and profitability goals consistently over 10 consecutive years, attaining as much as 125% over target
  • Lotame
    Account Executive
    Lotame Mar 2007 - Nov 2009
    Columbia, Md, Us
    Proudly contributed to the growth of direct ad sales during the company's series A days, forging some of the very first advertising relationships in the company's history.
  • Revolution Health Group
    Sales Associate
    Revolution Health Group Jan 2005 - Mar 2007
    Us
    Working for Steven Case's (AOL) Health start-up, supporting the Ad Sales team - prospecting, proposals, and ad operations.
  • Mindshare
    Media Planner, Out Of Home
    Mindshare May 2003 - Jan 2005
    London, England, Gb
    Orchestrated the highest-visibility Out-of-Home campaigns, across all major markets, for our clients including Dove’s Real Beauty, Axe Body Spray Spring Break, and Bristol-Meyer’s Squibb Reyataz HIV Awareness.
  • Human Rights Campaign
    Fundraiser
    Human Rights Campaign May 2001 - Aug 2001
    Washington, Dc, Us
    Door to door fundraising in the Bay Area supporting HRC lobbying efforts.
  • Gamestop-Funcoland
    Retail Sales Specialist
    Gamestop-Funcoland 1996 - 1998
    Award for highest % of incentivized sales at 95% of all Sales

Murelle Farmer Skills

Digital Strategy Digital Media Digital Marketing Mobile Marketing Online Advertising Strategic Partnerships Media Planning Mobile Devices Integrated Marketing Social Media Mobile Advertising Email Marketing Comscore Content Strategy Media Buying Social Media Marketing

Murelle Farmer Education Details

  • University Of Colorado Boulder
    University Of Colorado Boulder
    Ethnic Studies
  • Usp - Universidade De São Paulo
    Usp - Universidade De São Paulo

Frequently Asked Questions about Murelle Farmer

What company does Murelle Farmer work for?

Murelle Farmer works for Everyday Health Group

What is Murelle Farmer's role at the current company?

Murelle Farmer's current role is Director, Strategic Partnerships - Pregnancy and Parenting - BabyCenter and What To Expect.

What is Murelle Farmer's email address?

Murelle Farmer's email address is mu****@****ail.com

What is Murelle Farmer's direct phone number?

Murelle Farmer's direct phone number is +164672*****

What schools did Murelle Farmer attend?

Murelle Farmer attended University Of Colorado Boulder, Usp - Universidade De São Paulo.

What are some of Murelle Farmer's interests?

Murelle Farmer has interest in Guitar, Social Services, Human Rights, Kettlebells, Snowboarding, Education, Poverty Alleviation, Horseback Riding, Disaster And Humanitarian Relief, Singing.

What skills is Murelle Farmer known for?

Murelle Farmer has skills like Digital Strategy, Digital Media, Digital Marketing, Mobile Marketing, Online Advertising, Strategic Partnerships, Media Planning, Mobile Devices, Integrated Marketing, Social Media, Mobile Advertising, Email Marketing.

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