Murelle Farmer Email and Phone Number
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20 years experience in transformational ad sales and revenue generation in the digital media industry within Series-A, IPO, and M&A contexts.
Everyday Health Group
View- Website:
- everydayhealth.com
- Employees:
- 545
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Director, Strategic Partnerships - Pregnancy And Parenting - Babycenter And What To ExpectEveryday Health GroupWashington, Dc, Us -
FounderFarmer'S Jam Media Jul 2024 - Present> Focus: Providing specialized expertise to businesses looking to monetize their digital platforms with advertising revenue.> Clients: Small and mid-sized businesses, startups, and large corporations that need specialized advice but don’t have in-house resources and/or require fractional/interim support.> Services: Digital media and content sales optimization, revenue generation strategies, sales team coaching, 1:1 sales coaching, fractional VP Sales.
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Sr. Director, Strategic Partnerships - Pregnancy & ParentingEveryday Health Group Aug 2019 - Dec 2023New York, Ny, UsAs Director, Strategic Partnership across BabyCenter, What To Expect, and Mom Media I maximized revenues with our Tier 1 advertisers, increasing their billings up to 60% since pre-acquisition levels by closing multiple multi-million and million-dollar+ programs. Increased Tier 2 investment significantly resulting in awards for Largest New Business deals.Delivered Results:>Surpassed revenue targets since the acquisition at an average of 108% up to 119% -
Director, Strategic Partnerships - Health And LifestageEveryday Health Group Nov 2009 - Aug 2019New York, Ny, UsI joined Everyday Health as part of a team of highly motivated and skilled sellers tasked with scaling ad revenues to take the company from Startup to IPO, which we achieved in 2014 with $200MM in ad revenue.I personally contributed to the growth of our Women's Health and Lifestage ad revenues with various accolades across consecutive years, including Largest Single Sale, Largest New Business Sale, and Highest Mobile Ad Revenue.With the acquisition of Everyday Health by Ziff Davis in 2016 (for $450MM) I continued to expand our revenues with an increased focus in Parenting & Pregnancy and expanding our geographic territory. Delivered Results:>Surpassed revenue and profitability goals consistently over 10 consecutive years, attaining as much as 125% over target -
Account ExecutiveLotame Mar 2007 - Nov 2009Columbia, Md, UsProudly contributed to the growth of direct ad sales during the company's series A days, forging some of the very first advertising relationships in the company's history. -
Sales AssociateRevolution Health Group Jan 2005 - Mar 2007UsWorking for Steven Case's (AOL) Health start-up, supporting the Ad Sales team - prospecting, proposals, and ad operations. -
Media Planner, Out Of HomeMindshare May 2003 - Jan 2005London, England, GbOrchestrated the highest-visibility Out-of-Home campaigns, across all major markets, for our clients including Dove’s Real Beauty, Axe Body Spray Spring Break, and Bristol-Meyer’s Squibb Reyataz HIV Awareness. -
FundraiserHuman Rights Campaign May 2001 - Aug 2001Washington, Dc, UsDoor to door fundraising in the Bay Area supporting HRC lobbying efforts. -
Retail Sales SpecialistGamestop-Funcoland 1996 - 1998Award for highest % of incentivized sales at 95% of all Sales
Murelle Farmer Skills
Murelle Farmer Education Details
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University Of Colorado BoulderEthnic Studies -
Usp - Universidade De São Paulo
Frequently Asked Questions about Murelle Farmer
What company does Murelle Farmer work for?
Murelle Farmer works for Everyday Health Group
What is Murelle Farmer's role at the current company?
Murelle Farmer's current role is Director, Strategic Partnerships - Pregnancy and Parenting - BabyCenter and What To Expect.
What is Murelle Farmer's email address?
Murelle Farmer's email address is mu****@****ail.com
What is Murelle Farmer's direct phone number?
Murelle Farmer's direct phone number is +164672*****
What schools did Murelle Farmer attend?
Murelle Farmer attended University Of Colorado Boulder, Usp - Universidade De São Paulo.
What are some of Murelle Farmer's interests?
Murelle Farmer has interest in Guitar, Social Services, Human Rights, Kettlebells, Snowboarding, Education, Poverty Alleviation, Horseback Riding, Disaster And Humanitarian Relief, Singing.
What skills is Murelle Farmer known for?
Murelle Farmer has skills like Digital Strategy, Digital Media, Digital Marketing, Mobile Marketing, Online Advertising, Strategic Partnerships, Media Planning, Mobile Devices, Integrated Marketing, Social Media, Mobile Advertising, Email Marketing.
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