Muriel Winner Email and Phone Number

With a passion for social media strategy and positive thinking, I apply an aptitude for strategic thinking to traditional media and social media campaigns. • Effectively managed, monitored and measured client's social media presence to increase brand awareness with desired audiences, resulting in monthly successes such as 3% audience growth, 48% increase in impressions and 18% increase in interactions.• Created monthly content to position clients as information resources, promote current programs and foster community relationships.• Prioritized engagement with client’s existing and potential customers, supporters and funders to empower stakeholders and advocates as ambassadors of the brand.• Assisting in development of digital strategies, including organic outreach strategy, paid social advertising and social media reporting processes.• Wrote strategic planning documents, press releases and pitching documents for corporate and non-profit clients.• Created over 300 contact lists for planned email distributions to worldwide outlets using the media database, Cision.• Researched relevant media opportunities, secured and coordinated international publicity opportunities on a weekly basis, including guest articles, interview requests and book reviews for authors. Top tier hits include Huffington Post, NBC, Rachel Ray and National Geographic.• Train authors to effectively use Twitter, Facebook & Wordpress, including best practices, content creation and brand voice.• Contributed during regular internal meetings and led calls to update team leads and clients on current efforts.• Coordinated efforts with team leads to ensure campaign tactic integration on behalf of clients.• Interviewed, hired, trained and reviewed work of over 27 Bohlsen Group interns on responsibilities, company expectations, as well as served as a reference for 2 interns to gain full time employment.

Communications, public relations and marketing for the Indy Winter Farmers Market- Saturdays 9 am - 12:30 pm, Nov. through April. I worked to secure mutually beneficial partnerships as well as sponsorships for this 501c3 organization, with a mission to connect individuals with farmers and producers and promote access to healthy, local food for all.

• Manage all social media outlets and online profiles for 4-7 clients including creation, scheduling and execution of content.(Part of trial Dentist Builder Social Media Program)• Write 1-2 blogs per week for THW.

The Growing Places Indy Summer Apprenticeship Program immerses participants in the work of Growing Places Indy, from hands-on farm work to community engagement to fundraising to youth education. Participants are challenged to consider what change they want to see in the world and are trained in skills they can employ to take action. Participants build a strong team relationship within their cohort and have the opportunity to meet many leaders doing transformational work in the Indianapolis area.

Work includes:Creating press lists for clients in local and national markets for topics such as technology, business and beauty.Crafting letters for a local non-profit campaign, press releases for multiple clients, and tweets promoting an upcoming trade show.

• Wrote press releases to gain media coverage for EKS Games, Over the Edge and other SOIN events• Designed invites and thank you notes to maintain SOIN supporters • Helped initiate a communication campaign to gain support for SOIN and to connect Knights of Columbus councils with local Special Olympics programs in Indiana

• Designed communication material and videos for the Springfield Foundation and the affiliate fund Women’s Partnership Fund of the Springfield Foundation to help introduce the new fund as well as raise awareness of the Foundation’s purpose• Implemented a social media plan using Facebook to help increase community awareness