• Develop and implement procedures for distributing funds aligned with each foundation’s specific guidelines• Manage and optimize the project portfolios, ensuring strategic alignment and impact• Act as the primary liaison, facilitating effective communication with stakeholders throughout the project lifecycle• Conduct comprehensive media monitoring to enhance project visibility• Ensure rigorous oversight and control over project execution, maintaining adherence to goals and timelines

• Implementation of a Comprehensive 360° International Marketing Strategy• Local Design & Development of POS Materials: Successfully managed the creation and implementation of various POS materials, including shippers, furniture pieces, stands, and kakemonos, tailored to local market needs• Media Plan Development & Management: Coordinated and executed the media plan in close collaboration with an external agency, ensuring optimal coverage and brand visibility• Product Launches: Spearheaded the launch of new products, driving market penetration and consumer engagement.• Performance Analysis: Conducted in-depth analysis of results, including Nielsen data (sell-in and sell-out), to inform strategy and optimize future campaigns• Animation of PR events• Marketing Plan Presentations: Delivered compelling presentations of the marketing strategy to the sales team in both French and German, facilitating alignment and driving execution

• Development of Innovative Fragrances & Strategic Brand Launch• Creation of Five New Scents: Collaborated with Firmenich to develop five distinctive fragrances, incorporating natural active ingredients to align with market trends and consumer preferences• Website Design & Development: Led the design and development of the brand's website, ensuring an engaging user experience and seamless integration of e-commerce functionalities• Digital Strategy Implementation: Executed and monitored comprehensive web and social media strategies, driving online visibility, brand engagement, and customer acquisition• Retail Launch: Successfully launched the brand in prestigious key points of sale, including Bon Génie and Globus, establishing a strong retail presence• Press Relations & Media Outreach: Managed press relations and crafted impactful press releases, securing media coverage and enhancing brand reputation• Beauty Consultant Training: Provided in-depth training to beauty consultants, equipping them with the knowledge and skills to effectively represent and sell the products

Local market Switzerland • Implementation of the international marketing plan on the Swiss market• Media planning • In charge of the key accounts• Launch of new products, press release• Organisation of PR events• Training of the representatives and beauty consultants• Budget planning

Switzerland, Benelux, Turkey and Eastern Europe• Team leader• Business maximization (promotions and space negotiations)• In charge of budgeting profit and loss for the area • Ensure day to day management of the customers together with the Customer Service in Germany and three Retail Specialists reporting to me in Russia, Turkey and Benelux • Development of the promotions plan for the area• Budget planning

UK, Germany, in-flight, Benelux• Organize the promotions • Forecast of promotional items (POS material) • Collect of the information about competition • Design the merchandising guidelines • Communicate retail sales and results internally • Advertising in the airlines magazines

• Coordination of the translations for UBS Retail Banking• Proofreading of documents

• Development of booklets and seasonal programs• Organization of events (charity dinners, themed brunches, concerts)• Development of a website • Duty Manager during week-ends