Muriel Werlé Email & Phone Number

Rotterdam, South Holland, Netherlands

Basel, Switzerland

Basel, Singapore

▶︎ Designed, developed and managed communication strategies and activities of Archroma globally since its inception in October 2013▶︎ Created and implemented the Archroma brand and corporate identity across all communication channels, including the website, intranet, social media, and trade shows▶︎ Propelled the company’s presence across social media platforms with tens of thousands of followers▶︎ Developed and coordinated all media and public relations, from press releases to interviews to press and investors events ▶︎ Developed sustainability and ESG communication narratives and activities, including the production of sustainability reports, CEO and CSO presentations, internal and social media campaigns, etc.▶︎ Managed communications through several crises globally, including industrial accidents and reputational issues▶︎ Developed and managed marketing communications including launches of innovations, products and services, trade shows, website, media and social media▶︎ Contributed to the design and implementation of a new commercial strategy, resulting in the launch of 80+ new marketing concepts and systems in 3 years ▶︎ Developed and managed the company’s culture and its related change management programs, including coaching sessions with leaders ▶︎ Developed and implemented the communication strategies and activities for 4 M&A deals and subsequent integrations▶︎ Organized global management meetings, from program design to event management▶︎ Skills: Executive Communications · Change Management · Speech Writing · Press Releases · Social Media Marketing · Copywriting · Event Planning · Crisis Communications · Marketing Communications · Strategic Communications

Singapore, Frankfurt, Basel

Successively responsible for the marketing communications of BU Paper Chemicals, BU Masterbatches, BU Pigments, BU Additives, BU Textile Chemicals.

Hong Kong

France

French Bar Certification (Diplôme D'Avocat), Lawyer

Post-Graduate Degree In Business Law (Dess Droit Des Affaires), Business Law, Commercial Law, Company Law, Tax Law

Master'S Degree In Law (Maîtrise De Droit Des Affaires), Law, Business Law