Muriel Becker Email & Phone Number

Ville De Paris, Île-De-France, France

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Chaville, Île-De-France, France

Andrésy, Île-De-France, France

Londres, Angleterre, Royaume-Uni

Paris Area, France

Paris Area, France

Continuous and ad hoc quantitative and qualitative consumer studiesSetting up studies for the marketing and sales departments from research brief to recommendations Localization and deployment in France of multi-country studies in coordination with the US headquarters- market sizing, usage & attitude studies- concept and positioning testing- creative material testing (poster, trailer, TV spot, package, title, tagline ...): set up of a stablequantitative methodology and of a normative database compiling tests results- online game usability testing- price elasticity testing- cinema exit surveys- Warner Bros brand study and set up of a brand awareness trackerBusiness Intelligence and Data projects management- set up of a sales analysis Qlikview tool and ongoing development of new applications to match business needs in partnership with an IT service company- audit of social data from My Warner CRM program, KPIs definition and set up of an interactive Tableau dashboard- integration of relevant data sets in a global database and interactive Tableau dashboarding for the marketing and sales departmentsMarket analysis using GfK video and games software, hardware and video on demand panels in France and Benelux- market scenario assumptions for budget and long term plan forecasting processes- market presentations during monthly sales meetings (50 people audience)- reporting and ad hoc analysis of key market evolutions to support business decisionsMedia : cinema releases awareness tracking (Nielsen) and social media listening during media campaign roll outMarket watch and writing of synthesis notes of public studies (CNC, HADOPI ...) and syndicated reports (Médiamétrie, Screendigest, FutureSource, Gamevision...) on Entertainment and Consumer Electronics consumption trendsManagement of 2 people

Paris Area, France

- Market analysis and presentations - Account management and business development (30 clients, 1 m€ annual turnover) - New services conception and set up (Video On Demand panel, CBO – GfK video sales/box office tie rate analysis tool)- Management of the video panel database, marketing indicators and consultation interface upgrades in coordination with support teams (data in, developers)- Management of 3 people

Paris Area, France

- Market analysis- Business Objects dashboarding- Client support : book panel consultation interface user training and assistance in data interpretation - Production, quality checks and coverage analysis of the book panel data

Paris Area, France

Role: facilitating communication between the editor and the sales department of the Hachette Illustrated branch- Preparation of new releases and sales promotion presentations for commercial meetings- Promotional tools creation (catalogues, brochures, still advertisements, POP)- Sales operations design and implementation- Events organization : launch party of ‘The Hachette Guide to French Wines’, editor’s stand at Paris annual book fair, ‘A Child is Born’ photography show tour in major French bookshops

Master Of Business Administration (M.B.A.), Digital Marketing, Mba Mci

Master In Management

Pgdip In Marketing

Bachelor’S Degree, Political Science

108 Montessori Diploma Ami 3-6, Pedagogy

Post-Diploma Observation Course, Pedagogy