Muriel Becker

Muriel Becker Email and Phone Number

E-Commerce Insight Lead @Foxintelligence @ Foxintelligence
paris, île-de-france, france
Muriel Becker's Location
Viroflay, Île-de-France, France, France
Muriel Becker's Contact Details

Muriel Becker personal email

n/a
About Muriel Becker

Muriel Becker is a E-Commerce Insight Lead @Foxintelligence at Foxintelligence. She possess expertise in market research, customer insight, marketing research, market analysis, marketing strategy and 27 more skills. She is proficient in Allemand. Colleagues describe her as "I speak for Decathlon when I say it was a great pleasure to be a client of Muriel's. As CSM for Foxintelligence she served as our main contact for all matters concerning the ecommerce panel, its platform and the underlying data. Muriel is very eloquent, always friendly and fabulously competent. She does not shy away from the nitty-gritty details that often lie behind solid analysis. The dashboards she created for Decathlon continue to be actively used for our sports' decision-making. Muriel's intellectual curiosity makes her a gift for the company she works for. As client, I always had the feeling that she cares and trust her 100%" and "super esprit d'équipe, vivacité d'esprit, expertise marchés entertainment et métiers étude, force de proposition, moteur pour faire avancer et aboutir les projets...En bref une personnalité et un savoir faire qu'il fait bon avoir à la fois dans et à la tête d'une équipe."

Muriel Becker's Current Company Details
Foxintelligence

Foxintelligence

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E-Commerce Insight Lead @Foxintelligence
paris, île-de-france, france
Employees:
52
Muriel Becker Work Experience Details
  • Foxintelligence
    E-Commerce Insight Lead
    Foxintelligence Jan 2024 - Present
    Ville De Paris, Île-De-France, France
  • Foxintelligence
    Customer Success Manager
    Foxintelligence Sep 2022 - Dec 2023
  • Time For The Planet
    Associée
    Time For The Planet Apr 2022 - Apr 2023
    Time for the Planet est une entreprise à mission qui souhaite rassembler 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique. Il est possible de devenir actionnaire à partir d'un euro investi. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez savoir comment vous engager, c’est par ici : https://www.time-planet.com/fr
  • Freeminds Montessori School
    Montessori Guide
    Freeminds Montessori School Aug 2020 - Aug 2022
    Chaville, Île-De-France, France
  • Ecole Montessori Bilingue D'Andrésy
    Montessori Guide
    Ecole Montessori Bilingue D'Andrésy Aug 2019 - Jul 2020
    Andrésy, Île-De-France, France
  • Bethnal Green Montessori School Limited
    Montessori Guide
    Bethnal Green Montessori School Limited Sep 2018 - Jul 2019
    Londres, Angleterre, Royaume-Uni
  • Free Lance
    Consumer & Market Intelligence Project Manager
    Free Lance Jan 2016 - Aug 2017
    Paris Area, France
  • Warner Bros. Entertainment Group Of Companies
    Business Intelligence & Consumer Insight Analyst
    Warner Bros. Entertainment Group Of Companies Dec 2008 - Jan 2016
    Paris Area, France
    Continuous and ad hoc quantitative and qualitative consumer studiesSetting up studies for the marketing and sales departments from research brief to recommendations Localization and deployment in France of multi-country studies in coordination with the US headquarters- market sizing, usage & attitude studies- concept and positioning testing- creative material testing (poster, trailer, TV spot, package, title, tagline ...): set up of a stablequantitative methodology and of a normative database compiling tests results- online game usability testing- price elasticity testing- cinema exit surveys- Warner Bros brand study and set up of a brand awareness trackerBusiness Intelligence and Data projects management- set up of a sales analysis Qlikview tool and ongoing development of new applications to match business needs in partnership with an IT service company- audit of social data from My Warner CRM program, KPIs definition and set up of an interactive Tableau dashboard- integration of relevant data sets in a global database and interactive Tableau dashboarding for the marketing and sales departmentsMarket analysis using GfK video and games software, hardware and video on demand panels in France and Benelux- market scenario assumptions for budget and long term plan forecasting processes- market presentations during monthly sales meetings (50 people audience)- reporting and ad hoc analysis of key market evolutions to support business decisionsMedia : cinema releases awareness tracking (Nielsen) and social media listening during media campaign roll outMarket watch and writing of synthesis notes of public studies (CNC, HADOPI ...) and syndicated reports (Médiamétrie, Screendigest, FutureSource, Gamevision...) on Entertainment and Consumer Electronics consumption trendsManagement of 2 people
  • Gfk
    Video Market Analyst
    Gfk Nov 2006 - Nov 2008
    Paris Area, France
    - Market analysis and presentations - Account management and business development (30 clients, 1 m€ annual turnover) - New services conception and set up (Video On Demand panel, CBO – GfK video sales/box office tie rate analysis tool)- Management of the video panel database, marketing indicators and consultation interface upgrades in coordination with support teams (data in, developers)- Management of 3 people
  • Gfk
    Book Market Analyst Assistant
    Gfk Mar 2006 - Oct 2006
    Paris Area, France
    - Market analysis- Business Objects dashboarding- Client support : book panel consultation interface user training and assistance in data interpretation - Production, quality checks and coverage analysis of the book panel data
  • Hachette Livre
    Marketing Assistant
    Hachette Livre Jul 2003 - Jun 2004
    Paris Area, France
    Role: facilitating communication between the editor and the sales department of the Hachette Illustrated branch- Preparation of new releases and sales promotion presentations for commercial meetings- Promotional tools creation (catalogues, brochures, still advertisements, POP)- Sales operations design and implementation- Events organization : launch party of ‘The Hachette Guide to French Wines’, editor’s stand at Paris annual book fair, ‘A Child is Born’ photography show tour in major French bookshops

Muriel Becker Skills

Market Research Customer Insight Marketing Research Market Analysis Marketing Strategy Competitive Analysis Consumer Insights Panel Data Analysis Data Analysis Entertainment Film Video Games Consumer Behaviour Sales Analysis Microsoft Excel Qlikview Spss Tableau Business Intelligence Databases Primary Research Digital Distribution Project Management Publishing Business Objects Marketing Digital Marketing Digital Strategy Management Marketing Communications Digital Media Google Adwords

Muriel Becker Education Details

Frequently Asked Questions about Muriel Becker

What company does Muriel Becker work for?

Muriel Becker works for Foxintelligence

What is Muriel Becker's role at the current company?

Muriel Becker's current role is E-Commerce Insight Lead @Foxintelligence.

What is Muriel Becker's email address?

Muriel Becker's email address is mu****@****ence.fr

What schools did Muriel Becker attend?

Muriel Becker attended Institut Léonard De Vinci, Audencia Nantes Ecole De Management, University Of Strathclyde, Sciences Po Strasbourg, London Maria Montessori Institute, London Maria Montessori Institute.

What skills is Muriel Becker known for?

Muriel Becker has skills like Market Research, Customer Insight, Marketing Research, Market Analysis, Marketing Strategy, Competitive Analysis, Consumer Insights, Panel Data Analysis, Data Analysis, Entertainment, Film, Video Games.

Who are Muriel Becker's colleagues?

Muriel Becker's colleagues are Edgar Sicat, Guillaume Motte, Jeremie Komena, Maëva Kessler, Julie Duthoit Lescure, Serhii Tarnavskyi, Laurane Gorgues.

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