Muriel De Dona Email & Phone Number

Annecy, Fr

Montreal, Canada Area

- Conception de nouvelles fonctionnalités pour le logiciel Yoplanning (notamment booking) : réalisation de wireframes, maquettes et rédaction d’user stories - Définition, mise en place et suivi d'une stratégie de publicité en ligne sur Facebook - Création de landing pages- Définition et mise en place de campagnes de marketing automation- Choix de KPI et d'outils pour les partager- Optimisation SEO et conversion

- Co-définition des priorités stratégiques de développement avec la direction- Plan de développement pour viser l'automatisation de toute la chaîne de production- Conception et gestion de projet agile pour le développement du logiciel app.mindsportprod.com --> Analyse du besoin, recueil du besoin utilisateurs et objectifs stratégiques de la société--> Benchmark concurrentiel et enquêtes utilisateurs--> Définition d'une vision produit, --> Etude de marché--> Réalisation de maquettes et prototypes--> Rédaction d'user stories et critères d’acceptance--> Tenue du backlog, --> Lien prestataire et équipes internes/externes (Roumanie)_-> Recettes--> Tests utilisateurs- Support client- Formation des équipes à l'utilisation des nouveaux outils, en France et en Roumanie

Ho Chi Minh City

Designed YoPanning.pro from scratch, a software to plan and sell online sport activities:- Conducted user interviews, site visits, observational research, contextual inquiry.- Produced personas, user flows, sketches, annotated wireframes (mobile first approach) and copywriting.- Co-defined project scope (MVP and next releases) and managed product roadmap in agile/Scrum environment with the team- Monitored developments, continuous improvement and consistency in the team's deliverables.- Evaluated usability through hallway testing and expert review.

Bordeaux Area, France

Co-development of the Opquast project, an ecosystem to improve and enhance websites quality:- Defined business model, business plan, communication strategy and product roadmap- Developed standards (web quality, SEO, webperformance, green IT) and sectoral barometers- Set up a skills certification, a label and the Opquast partners network - Set up and deliver professional training courses.Quality management of Aquitaine Region’ websites (60 websites)- Developed of quality checklists (Green IT, Charte Aquitaine V2) and ensured that standards are adhered to and upheld.- Proposed and implemented usability improvements- Conducted user analysis (in-person or remote 1-on-1interviews)- Monitored indicators and realized action plan Audit and websites optimization - Redesigned of bordeaux.fr, opendata.bordeaux.fr, u-psud.fr, cluster-tic-sante- aquitain.com (Competitive analysis, website audit and wireframes) Design of a self-assessment tool for e-tourism- Project management, requirements, wireframes, users training for : snut.aquitaine.fr

*** Quality survey of 500 websites:- Developed public websites standards- Audited 500 public websites from these standards and- Conducted analysis presented in a final report.*** aecom.org and siad.aecom.org redesign- Research: business analysis, definition of target user profiles, user and stakeholder interviews, website audit, competitive analysis and card sorting.- Design: mockups, wireframes, use cases, requirements and copywriting. - Project management- User acceptability testing - End users training, writing functional user guides- Develop and execute materials to support the global prelaunch strategy

Strategic communication audit for the office which manage army education, training and military retirement.

Master’S Degree (With Honours), Communication Audits For Organisations

Activities and Societies: Master’s Degree in Communication

Bachelor Of Art Degree (With Honours), In Psychology