Muriel Douchain Email & Phone Number

Brussels, Be

Belgium

- Developing omnichannel marketing and communication strategies to promote Coface's debt protection services worldwide.- Building activation plans that cover every stage of the customer journey, from awareness to conversion and retention.- Creating meaningful online and offline experiences and content that resonate with Coface's target audience.- Leveraging data to drive transaction-oriented business growth, optimizing marketing efforts for maximum effectiveness.- Embracing the… Show more - Developing omnichannel marketing and communication strategies to promote Coface's debt protection services worldwide.- Building activation plans that cover every stage of the customer journey, from awareness to conversion and retention.- Creating meaningful online and offline experiences and content that resonate with Coface's target audience.- Leveraging data to drive transaction-oriented business growth, optimizing marketing efforts for maximum effectiveness.- Embracing the changing media landscape and new technologies to stay ahead of trends and reach customers through innovative channels Show less

Brussels Area, Belgium

Out of the box projects to enhance the life of all inhabitants of Brussels, and its visitors.* Keep it Clean : An awareness and engagement campaign to keep the Place Sainte-Catherine neighborhood clean. Participatory event with residents to pick up litter in exchange for gifts from local merchants.* Dogs in the City. An event supported by the City of Brussels and the Brussels-Capital Region for International Dog Day and their integration into urban environments.* Lola de BXL . A… Show more Out of the box projects to enhance the life of all inhabitants of Brussels, and its visitors.* Keep it Clean : An awareness and engagement campaign to keep the Place Sainte-Catherine neighborhood clean. Participatory event with residents to pick up litter in exchange for gifts from local merchants.* Dogs in the City. An event supported by the City of Brussels and the Brussels-Capital Region for International Dog Day and their integration into urban environments.* Lola de BXL . A Brand for Dog Lovers . Your dog's face handmade designed. Benefits help funding other dog's well being.* Art Populi ∙ Contemporary Art Activation Platform ∙ Shortlisted by Creatis ING * BistrOh! ∙ Innovative start-up in food & beverage retailing ∙ Member of BECI Show less

Brussels Area, Belgium

1- Add emotional values to the trainings to enroll all stake holders around our mission instead of the products/trainings.2- Forge meaningful partnerships to create free communication channels (e.g. : VDAB network, Cité des Métiers, USS, ...).3- Generate leads in an organization where the heart is the sales/planning team. Even with online bookings, the transactions are closed with 1to1 phone calls in a world ruled by social media. - B2B (CP200 companies) : communication strategy… Show more 1- Add emotional values to the trainings to enroll all stake holders around our mission instead of the products/trainings.2- Forge meaningful partnerships to create free communication channels (e.g. : VDAB network, Cité des Métiers, USS, ...).3- Generate leads in an organization where the heart is the sales/planning team. Even with online bookings, the transactions are closed with 1to1 phone calls in a world ruled by social media. - B2B (CP200 companies) : communication strategy, creative concept and briefing to sales team for the launch of the new CAO/CCT. A social responsibility translated into a creative promise "Ensemble, cultivons l'apprentissage" and a simplify "grow charter" to speed registrations. A national mailing supported by a connection plan integrating telemarketing to optimize leads creation with a sms nr (for outbound calls), a hotline nr (for inbound calls) and reminder outbound calls to book visits of key accounts.- B2C (Job seekers). Rethink a 100% online communication with a deep analyse of their journey and insights : limited access to online resources and phone credits = integration of a telemarketing platform on the offline mediums such as press, metro/tram "send a free sms and a coach will call you back". The promise is translated in a storydoing with the Cité des Métiers. Presence of a Cefora coach.Rethink a product centric communication "our training offer" into a meaningful promise ; a free program "training + coach + internship". Show less

Brussels Area, Belgium

Strategic & operational plans meeting client's expectations with impact of creative work.- engaging with (online & offline) experiences that resonate on a personal level,- generating immediate trial/sales/loyalty transactions,- providing shopper engagement (enabling a holistic approach to shopper marketing),- producing branded content.Clients : Garnier Ultra Doux "graag zacht" , Renault Espace "Inpiring People" with Roularta, Renault Megane "Real Views" ( Bronze CCB &… Show more Strategic & operational plans meeting client's expectations with impact of creative work.- engaging with (online & offline) experiences that resonate on a personal level,- generating immediate trial/sales/loyalty transactions,- providing shopper engagement (enabling a holistic approach to shopper marketing),- producing branded content.Clients : Garnier Ultra Doux "graag zacht" , Renault Espace "Inpiring People" with Roularta, Renault Megane "Real Views" ( Bronze CCB & Cannes Lions 2016) Show less

Brussels Area, Belgium

Creative and actionable recommendations, including relevant digital presence (owned, paid and earned).- Activation campaigns for Spadel (Spa house, on the go, and the wake up app for Spa Reine / Chefs at home for Bru).- Equity spot (the third cup) and brand activation campaigns (KVI and burendag) for Douwe Egberts.- Retail & Consumers activation campaign for the launch of the Nokia Lumia.- Social Media Strategy & Community Management for Colgate, M&M's, Twix & Pedigree.-… Show more Creative and actionable recommendations, including relevant digital presence (owned, paid and earned).- Activation campaigns for Spadel (Spa house, on the go, and the wake up app for Spa Reine / Chefs at home for Bru).- Equity spot (the third cup) and brand activation campaigns (KVI and burendag) for Douwe Egberts.- Retail & Consumers activation campaign for the launch of the Nokia Lumia.- Social Media Strategy & Community Management for Colgate, M&M's, Twix & Pedigree.- Trafic building and selling out campaigns for Carrefour. Show less

Digital Strategy & Client Management.- Peugeot Welcome : online/offline CRM platform to retain Peugeot owners based on the lifecycle of their cars (tips & tricks, VIP experiences, special offers,..)- Activia : 30 days program online (real consumers + ambassadors contents)- Actimel: non branded digital platform to legitimate pro-biotics

Strategy & Client Management. - Recommendations of integrated campaigns ( Nutella, Vittel, Tic Tac, Maison de la France, Allianz, Bosto, Panzani, Chimay, Bel cheese …)- Creative briefings based on relevant insights- Team management ( Account Managers / Executives) – Recruiting- Benchmarking and trens watching- New business development (cold calls, pitch running and presentation)- External communication of the agency (press releases and tel follow-up of press contacts)

Client Management.- Image campaigns (launch terminal GSM Banksys, Dulux Editions, relaunch Kinder Bueno)- Brand activation platforms (Kinder, Tic Tac, Nutella, Tropicana, Gatorade).

Brussels Region, Belgium

Business development through an new online solution : Surfcado, a ready-to-use promotional website for advertisers. - outbound cold calls product presentation - roadshow product demonstration- campaigns launch

Internal sales assistant.- Outbound calls to clients to take pre-orders- Inbound calls to take orders and returns- Orders handling

Sales teams motivation.- Copy scripts according to client products & objectives (sell, cross-sell or retain).- Enter scripts in software- Team briefings - Outbound calls and scripts updates

Graduate, Marketing

Education record

Education record