Based near Tours in the heart of the Loire Valley in France, Méole Strategy is a consulting agency that provides companies of all sizes and industries with global integrated marketing, communication, and event planning services. Don't hesitate to contact us if your company needs help to raise its visibility at home, launch internationally, or boost its existing business overseas! SAMPLE INDUSTRIES SERVED▶️ Aerospace / aeronautics▶️ Consulting / professional services▶️ Industrial / manufacturing▶️ Market research▶️ Semiconductors / electronics▶️ Software / technologySKILLS / EXPERIENCE / SERVICES▶️ Agency & corporate experience▶️ Art direction▶️ Blogging & social media▶️ Branding & brand awareness▶️ Budget & project management▶️ Collateral design & development▶️ Content development strategy▶️ Copywriting & editing▶️ Customer success stories▶️ Direct mail▶️ Email marketing & newsletters▶️ Event & trade show planning▶️ Industry research & competitive watch▶️ Integrated marketing campaigns▶️ Internal communications▶️ International business development / consulting▶️ Lead generation & prospecting▶️ Marketing process implementation▶️ Marketing strategy▶️ Media & industry analyst relations ▶️ Media training▶️ Online & off-line marketing strategies▶️ Online & print advertising▶️ Positioning & messaging▶️ Product & company launches▶️ Sales tools development▶️ Speaking engagements & papers▶️ Strategic planning▶️ Team leadership & coaching▶️ Thought-leadership▶️ Translation & localisation▶️ Vendor management▶️ Web site design & SEO

Stratexio est une initiative innovante de plusieurs organisations patronales et professionnelles initiée par le MEDEF, CCI France International, OSCI - Les Entrepreneurs de l International, France Industrie, et MEDEF International. Le programme Stratexio propose trois vecteurs d’accélération du développement international des entreprises françaises :✔ Le partage d’expérience entre chefs d’entreprise✔ L’accompagnement individuel par référent Stratexio✔ L’accès à un réseau d’experts sélectionnés

Created and implemented global strategic, integrated marketing plans and campaigns that resulted in enhancing the international brand awareness of companies in a variety of industry sectors, including aerospace, semiconductor, software, and technology.

Responsible for strategic planning and budgeting, marketing communications plan, implementation and messaging for three top market segments. Initiated integrated print and online campaigns to establish the Dentra brand front and center of the dental marketplace. Designed creative market education, thought-leadership and brand awareness programs, including speaking engagements (75% win rate on abstract submissions), educational webcast series, white papers, bylines and news coverage. Worked hand-in-hand with sales team to establish lead generation programs to build multi-million sales pipeline, including prospect database development, email marketing, special offers, sales tools and collateral.

Following GMI’s acquisition of NetReflector, built global internal marketing team from the ground up across the Americas, EMEA and APAC, as well as global network of 13 PR agencies covering 17 markets worldwide. Responsible for global strategic marketing planning and multi-million dollar budgeting, marketing communications plan, strategy, implementation and messaging. Designed and implemented creative, cost-effective global lead generation, brand awareness, market education and thought-leadership strategies that helped GMI grow revenue by 250% from 2005 to 2008 and solidified the company’s position as one of the industry’s top 4 players. Drove corporate brand image, and launched new products. Won over 50% of submitted calls for papers, placed multiple bylines in tier-one trade publications, launched GMI Webinar Series and customer co-marketing program, and led industry analyst and media relations.

Positioned NetReflector as a new thought-leader in the emerging enterprise feedback management space, and significantly raised the company’s brand awareness in the contact center realm within six months. Responsible for all aspects of marketing communications strategy and implementation, and successfully brought multiple products to market by developing creative programs, including media and industry analyst relations, speaking engagements and bylines.

Developed and managed PR and brand strategies for such accounts as HBSI, WRQ, Protagona Worldwide and SoftQuad Software. Responsible for monthly retainer budgets of up to $50,000 and agency staff supervision, training and mentoring. Successfully planned and executed media strategies and new product launches. Developed corporate and product messaging platforms for clients, and maintained strong media and industry analyst relationships, resulting in articles in IT, vertical and business press.

Responsible for corporate marketing communications strategy, messaging and budget for this electronics licensing and technology transfer company based outside London in Hayes, UK following Thorn EMI demerger. Provided sales and marketing support for eight technology divisions, including press launches of new products and technologies, collateral, trade shows, lead generation, as well as domestic and international media relations.

Responsible for managing the range of CPR products for this lung function testing equipment company based in Buckingham, UK. Identified new product opportunities in the primary care and occupational health markets, and provided international channels and overseas subsidiaries with sales and marketing support.

Responsible for researching and identifying business opportunities in Continental Europe, contacting prospects in multiple languages, and creating marketing plans for various vertical sectors, including utilities, railways, etc.

Worked in the sales department of the company's Electronic Components division, providing quotes and processing orders for global customers and prospects.

Responsible for the translation of the company's annual report into French and a variety of marketing duties.

Employed in the company's translation department, responsible for the translation into French of sales collateral, articles, papers, technical manuals, etc.