Murielle Servant Email & Phone Number

Paris, Fr

Paris

For the France Retail networks (11 shops)RETAIL COORDINATION=> Launch of the 6 annual collections=> Organization of sales events=> Support for training programsFor the International : KEY ACCOUNT MANAGEMENT => Structuring the franchisee process=> Franchisee interface=> Operational assistance for store openings

In charge of international development for the CARRE SUISSE brandBUSINESS DEVELOPMENT - Define the target zones and countries - Identify and recruit the right distributors- Organize the brand's presence at international Food trade shows CUSTOMER PORTFOLIO MANAGEMENT - Manage the current European network of wholesalers - Build the animation and marketing actions road mapMARKETING MANAGEMENT - Adapting the range for international markets (design &… Show more In charge of international development for the CARRE SUISSE brandBUSINESS DEVELOPMENT - Define the target zones and countries - Identify and recruit the right distributors- Organize the brand's presence at international Food trade shows CUSTOMER PORTFOLIO MANAGEMENT - Manage the current European network of wholesalers - Build the animation and marketing actions road mapMARKETING MANAGEMENT - Adapting the range for international markets (design & regulations)- Product category development and new product research Show less

Paris

As a member of the Executive Committee , I manage the launch of the brand with the distribution partnerships in Paris airports, Dubai, Kuwaït, South Korea and Macau. My Marketing background makes me "Consumer Centrix".LEADING THE NETWORK : to build a strong relationship with the distributor, to set the marketing and commercial guidelines helping them developping the business. DEVELOPING & EXECUTING THE SALES STRATEGY : to study and test the potantial growth of business with… Show more As a member of the Executive Committee , I manage the launch of the brand with the distribution partnerships in Paris airports, Dubai, Kuwaït, South Korea and Macau. My Marketing background makes me "Consumer Centrix".LEADING THE NETWORK : to build a strong relationship with the distributor, to set the marketing and commercial guidelines helping them developping the business. DEVELOPING & EXECUTING THE SALES STRATEGY : to study and test the potantial growth of business with digital resellers as dropsshipping applications and marketplaces. MANAGING PROACTIVELY A TEAM UNDER THE GUIDING PRINCIPLES SET : To train and develop the team members as Brand ambassadors. Show less

Paris

I set the vision and the Marketing strategy for the french and the foreign markets. Considering their local environment, my team and I developped specific chocolate products. The merchandising and the communication strategies were challenged and adapted for each markets. PILOTING THE LAUNCH OF THE BRAND IN JAPAN : to work with the HQ supporting functions in order to open the first shop on the japanese market.AIMING TO GENERATE AND TO SET THE "PRODUCT LAUNCH" PROCESS : To… Show more I set the vision and the Marketing strategy for the french and the foreign markets. Considering their local environment, my team and I developped specific chocolate products. The merchandising and the communication strategies were challenged and adapted for each markets. PILOTING THE LAUNCH OF THE BRAND IN JAPAN : to work with the HQ supporting functions in order to open the first shop on the japanese market.AIMING TO GENERATE AND TO SET THE "PRODUCT LAUNCH" PROCESS : To brainstorm with the skateholders of Product project and define collectively their actions for improving the schedule and the launch timing. Show less

In collaboration with the Chef; I drive and coordinate the creation of new collections for the Japanese and French markets.LAUNCHING THE FIRST WEB SITE FOR LUXURY CHOCOLATES IN 2000: to meet the expectations of the American consumers and develop the national sales, I managed the team project of the US website. => USA e-commerce sales = 20% global turnoverCREATING LOCAL COLLECTIONS: I imagine a Valentines and White Day collections for the japensese market and a summer… Show more In collaboration with the Chef; I drive and coordinate the creation of new collections for the Japanese and French markets.LAUNCHING THE FIRST WEB SITE FOR LUXURY CHOCOLATES IN 2000: to meet the expectations of the American consumers and develop the national sales, I managed the team project of the US website. => USA e-commerce sales = 20% global turnoverCREATING LOCAL COLLECTIONS: I imagine a Valentines and White Day collections for the japensese market and a summer chocolate seasons « Sévillane » to boost the attractiveness of the brand outside the Christmas and Easter chocolate highlights. Show less

Paris

Starting as a shop manager of LA MAISON DU CHOCOLAT, I was daily trained by Robert Linxe, the founder of the brand. It was a great honor. SHARING THE PASSION FOR CHOCOLATE: To lead the launch of the brand's 4th boutique and to initiate a loyalty system that contributes to the growth of the average ticket indicator. => +15% in value of the ticket of loyal customer / daily customerMANAGING THE POINT OF SALE WITH A TEAM OF 3 PEOPLE => Point of sale at the highest level of… Show more Starting as a shop manager of LA MAISON DU CHOCOLAT, I was daily trained by Robert Linxe, the founder of the brand. It was a great honor. SHARING THE PASSION FOR CHOCOLATE: To lead the launch of the brand's 4th boutique and to initiate a loyalty system that contributes to the growth of the average ticket indicator. => +15% in value of the ticket of loyal customer / daily customerMANAGING THE POINT OF SALE WITH A TEAM OF 3 PEOPLE => Point of sale at the highest level of profitability even today Show less

Paris

Managing the business unit "L'Amanguier" was my first and rewarding experience. WELCOMING CUSTOMERS : Surprise them with new card proposals; serving them and retaining them are the key levers for developing sales UNITING TEAMS FOR THE BEST CUSTOMER EXPERIENCE: Recruiting employees for the Dining Room and Kitchen, setting them in motion for customer satisfaction.

Mba International Management Hôtellerie-Restauration

Sales Excellence &, Sales Policy / Key Account Management /

Marketing Innovation