Strategy director for Mondelez, responsible for brands such as Oreo, Club Social, Belvita and Trident. Leading the strategy team in several projects, ranging from cultural partnerships and special product editions, to sponsorship campaigns to the biggest music festivals in Brazil and gaming-focused projects and campaigns.Strategy Director for Samsung's Mobile products always on and social media campaigns, leading a team of planners and data strategists. (Mar/2022 - Mar/2023)

Strategic Planning Manager for Fiat.Development of rebranding and re-launch of the whole product line-up, creating a new positioning and brand architecture, as well as the campaign for the brand's first SUV. Responsible for brand, product, retail and social campaigns.

Strategic Planning Manager for Nissan, responsible for retail and product campaigns.Development of the LATAM campaign for Frontier and the brand's retail initiatives. Also responsible for the Nissan's local UEFA Sponsorship campaign.

Strategic Planning Supervisor for NissanDevelopment of UEFA Champions League sponsorship campaign and Nissan Frontier. I was involved in other initiatives as well, such as Tier 2 and an institutional platform.Also, I created LEAD: a training program for interns and assistants of multiple areas in the agency. The program has several exercises and phases to ensure the evolution of each participant, besides offering a prize for the best professional in each area.

Strategic Planning Analyst for NissanI was involved in multiple projects, including Olympics, Nissan Sentra, Nissan March and Nissan Frontier.Also, I was deeply involved with TBWA's Disruption methodology, being the planner responsible for the trends and future reports of every workshop conducted by the agency. Besides that, I developed a training program for the agency's interns, focused on strategic thinking.In July 2016, I was chosen to be part of TBWA's The Wright Academy, in London - a week-long program dedicated to train 30 young professionals from all around the world.

Strategic Planning Assistant for Gatorade, Adidas, Cacau Show, Aruba, Vale, Bozzano, Monange, Risqué, O Globo and InfogloboI was the planner responsible for the Aruba Tourism Authority account, which gave me the opportunity to conduct an in-depth study about Brazilian travelers as well as a deep dive into the culture and challenges of Aruba itself, made possible via interviews in loco with the local community and hospitality professionals in the island.

Strategic Planning intern for Adidas, Gatorade, Vale, Cacau Show, Michelin, Meio&Mensagem, Bozzano, Monange and Risqué.Besides being responsible for communication and trend reports, market analysis, I also had the opportunity to help develop Meio&Mensagem's (Brazil's biggest advertising newspaper) new positioning.

Social Media strategy for Crackle Brasil and Sony Pictures Brasil. Crackle Brasil: creation and management of the brand's social profiles in Brazil, content creation and monitoring and deployment of promotions and cultural contests.Sony Pictures Brasil: Content creation and monitoring and deployment of promotions and cultural contests.