- Experienced digital strategist with a track record of over 20 successful info-product launches.- Highly developed entrepreneurial and business development skills.- Expert in Google and Meta ads, with broad operational knowledge across digital marketing.- Significant experience as a philanthropist, founding an NGO addressing homelessness and housing.- Extensive managerial experience, adept in online facilitation and team management.- Proficient in business planning and execution using OKRs.- Strong analytical skills, with a proficiency in analytics and media monitoring platforms (GA4 ready).- Skilled in dashboard building and reporting, translating data into actionable insights for strategic decision-making.- AI enthusiast to crunch data and ignite innovation in multiple areas.Efficiency and innovation have been the hallmarks of my career, where I've leveraged my extensive project management experience to drive digital marketing strategies across various platforms. My work, spanning from successful info-product launches to impactful philanthropic endeavors, reflects a deep commitment to excellence and social responsibility. My expertise in Google and Meta ads, coupled with a robust understanding of digital marketing channels, has enabled me to deliver important results to foster growth.Having co-founded and led an NGO, I've developed crucial skills in team management, strategic planning, and operational excellence. My approach combines analytical rigor with creative strategy, aiming to achieve measurable success in digital campaigns and business development. I am passionate about applying my skills to drive initiatives that resonate with audiences and create meaningful impact.Let's connect to discuss how we can collaborate to achieve innovative digital marketing solutions and make a significant difference in the digital landscape.
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Consultor Curadoria De InovaçãoSenac Rj -
Consultor Curadoria De InovaçãoSenac Rj Apr 2024 - PresentRio De Janeiro, Rio De Janeiro, BrazilCuradoria para eventos e programas estratégicos do Senac RJ:- Senac Rio Summit 2024 (4 dias / 4 arenas / +140 palestrantes)- WebSummit 2025- Cápsula - Centro de Inovação Senac RJ
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Founder And Performance Director At Call To AdsCall To Ads Apr 2021 - PresentRio De Janeiro, BrasilElevating Online Marketing and Sales Strategies for Services, Products, and InfoproductsCrafting strategies encompassing Ads, SEO, and WebpagesOrchestrating over 20 Digital product Launches 🚀Introducing new online lead acquisition channels tailored to diverse client nichesIn this role I could further develop soft and hard skills such as:- Remote project management- Online ads planning- Youtube and Instagram streaming production- Copywriting for webpages, email and whatsapp marketing- Email and whatsapp marketing strategy- Automation funnel -
Partner And Member Of The Advisory BoardTroca Oct 2019 - PresentRio De Janeiro, BrasilParticipation in Shareholder Meetings for Troca, involving suggestions, definitions, and approvals of new strategies.About Troca:Troca is a social impact initiative that aims to transform companies and individuals by promoting diversity in the environments in which it operates. My role as a shareholder and advisory board member involves actively contributing to the strategic decisions that drive this mission, ensuring that The Exchange achieves its goals effectively and sustainably. -
Co-Founder And Member Of The Board Of DirectorsProjeto Ruas Mar 2015 - Jul 2021Rio De Janeiro - BrazilProject RUAS, a non-profit aiding the homeless, aims to remove barriers and foster opportunities for those in precarious situations. My contributions span various domains:- Governance: I structured organizational processes, including Council, Managers, and Sectors, ensuring efficiency and accountability.- Strategic Planning: I oversaw strategy implementation, aligning objectives with actionable plans.- Operations: I introduced Housing First in Brazil, a milestone in addressing homelessness.- Fundraising: Utilizing crowdfunding, micro-donations, institutional products, and Inbound Marketing, I raised funds.- Partnerships: I forged strategic alliances for pro bono services, enhancing our impact.### During this experience I had the opportunity to met President Barack Obama in a 1 hour meeting, presenting our community based iniative.These experiences enhanced my skills in business planning, digital fundraising, and team engagement, furthering Project RUAS's mission. -
Founder And CeoVegan Ads Oct 2020 - Apr 2021Vegan Ads, a purpose-driven digital marketing agency I founded, aims to advance the vegan market through online strategies. We leverage digital marketing to promote businesses offering vegan products. Experiences at Vegan Ads:- Initiated and developed Vegan Ads, converting personal passion into a company focused on advancing the vegan movement.- Managed paid online advertising campaigns on Google Ads and social media to maximize reach.- Automated processes to optimize efficiency in delivering digital marketing solutions.- Fostered a sense of purpose within the team, aligning efforts with promoting veganism and sustainability.- Created tailored digital marketing strategies for clients, driving measurable results.- Enhanced expertise in client relationship management and customer service.Overall, Vegan Ads accelerated my digital marketing expertise and commitment to purpose-driven practices. -
Partner And Head Social Innovation StrategiesCriativação Social Jan 2018 - Apr 2020Criativação Social is dedicated to driving socio-environmental impact through innovative projects for businesses. Throughout my journey at Criativação Social, I've developed key skills for fostering social change:- Proficient in facilitating online engagements via platforms like Zoom and Mural, fostering collaboration and creativity.- Expertise in crafting learning paths, turning business plans into actionable strategies for social impact.- Mastery in ideation methodologies like Design Thinking, U Theory, and Change Theory, empowering diverse groups for transformative change.- Collaborated with organizations to align impact goals with performance metrics.- Seasoned public speaker, delivering purpose-driven presentations to large audiences.- Led projects for clients including NBA Cares, Instituto Coca-Cola Brasil, Sistema B, Globo, and academic institutions like PUC-Rio, ESPM, and FGV, as well as events like Colaboramerica and LivMundi.In essence, I specialize in Strategy & Management for Social Impact, offering expertise in training, consulting, and impactful lectures. -
Alum Of Young Leaders Of Americas Initiative (Ylai)Ylai / Young Leaders Of The Americas Initiative Oct 2016 - Nov 2016Washington D.C.The Young Leaders of the Americas Initiative (YLAI) is a 40-day program created by then-President Barack Obama to empower innovative civil society leaders to strengthen their ability to launch and advance their entrepreneurial ideas and contribute effectively to social and economic development of their communities. In the USA, through local immersions and a series of networking sessions, workshops, panels, field development, my colleagues and I were trained in Inter-sector social innovation, branding for social change, business language, cultural aspects of international communication, media training, emotional skills for leaders, hiring and maintenance and fundraising. -
Commercial Finance TraineeThe Coca-Cola Company Feb 2014 - Mar 2015Rio De Janeiro - BrazilThis was the third area rotation of the program. My challenge was to lead the project for building a dashboard that combined all different Finance metrics in wich the VP of Finance would to decision-making.I did this by- leading cross-sector meetings aligning the best metrics and the delivery process- developing analytical skills to understand the best display for the dashboard building- development of financial reporting platformI also had the oportunity to develop financial viability analysis of projects. -
Shopper Marketing TraineeThe Coca-Cola Company May 2013 - Jan 2014Rio De Janeiro - BrazilLeading the national project for newest point-of-sale materials (gondolas and variations), having as a goal to distribute national-wide the material in order to increse sales at the POS.I did this by:- team coordination at Coca-Cola (marketing, design, purchasing areas, together with the media agency and plastic producer)- engagement of potential buyers in the Coca-Cola System (Bottlers)- Pilot and feedback- ImplementationAs a result, we started national-wide the distribution of the POS material.
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Operations TraineeThe Coca-Cola Company Oct 2012 - May 2013São Paulo - BrazilI had the opportuinity to lead an opperational project in the biggest brazilian Coca-Cola bottler (Coca-Cola Femsa):I did this by:- mapping the purchase process leading to the identification of the opportunity to save over US$1mi - multi-stakeholder articulation during the project
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Co-Founder And PresidentAthletic Association Of Engineering At Puc-Rio Mar 2011 - Jul 2012Rio De Janeiro - BrazilCo-founder and 1st president of the Athletic Association of Engineering at PUC-Rio, an organization responsible for integrating students in this department through sporting and social events. There, together with my team (another 10 students), we led a committee of more than 300 students for state games for two consecutive years. As a result, our university finished third and second in those years in the competition that involved a total of 12 universities. I did this by:- Leading the construction of the structure of an emerging organization; - Creating successful internal processes that helpedour organization to keep running; - Building the first-year plan to raise funds and start recruiting sports teams to participate in the National Engineering Games; - Leading the purchasing process for all material resources required by the events (hiring buses, uniforms, special T-shirts, glasses).
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Key Accounts InternThe Coca-Cola Company May 2011 - May 2012Rio De Janeiro - Brazil- Marketing campaigns bringing together customers' goals with that of Coca-Cola.- Customers from different channels, such as Domino's, Bob's, Spoleto, TAM, Azul, GOL, BR Mania, Raízen, etc.
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Key Accounts Planning InternThe Coca-Cola Company May 2010 - May 2011Rio De Janeiro - Brazil- Commercial reports for key Coca-Cola customers- Summary reports of Coca-Cola customers' contracts
Murillo Sabino Education Details
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Social Entrepreneurship -
Sustentabilidade, Inovação Social, Pensamento Sistêmico E Gamificação -
Engenharia De Produção
Frequently Asked Questions about Murillo Sabino
What company does Murillo Sabino work for?
Murillo Sabino works for Senac Rj
What is Murillo Sabino's role at the current company?
Murillo Sabino's current role is Consultor Curadoria de Inovação.
What schools did Murillo Sabino attend?
Murillo Sabino attended Escola Superior De Propaganda E Marketing, The Unschool Of Disruptive Design, Pontifícia Universidade Católica Do Rio De Janeiro.
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