Specialized in paid media platforms, responsible for designing, executing, evaluating, and enhancing online media campaigns focused on the client's B2B business in the Latin American region (Argentina, Chile, Colombia, and Peru).- Management of Google Ads and Facebook Ads platforms, meeting the client's goal for B2B lead generation (Leads and Branding).- Development, monitoring, and optimization of search, display, YouTube, PMax, consideration, awareness, and conversion campaigns.- Tracking through Dashboards for pacing and KPIs to control campaign budgets.Preparation of descriptive and prescriptive analyses through Google Analytics data collection, aiming to generate insights and campaign optimization.- Creation of detailed and well-structured media reports (weekly and monthly) on campaigns to present to the client, highlighting achieved results and future strategies.- Actively involved in technical and soft skills training, enhancing both technical skills and abilities in communication, time management, and collaboration.- Client: Natura.- Tools: Google Workspace, Google Ads, Facebook Ads, Google Analytics, Google Sheets, Looker Studio, Google Search Console, Google Trends, SEMrush, Asana, and Extensions