Murilo Oliveira

Murilo Oliveira Email and Phone Number

Organic Growth Strategist | SEO | CRO | Inbound Marketing @ Alice
sao paulo, sao paulo, brazil
Murilo Oliveira's Location
São Paulo, São Paulo, Brazil, Brazil
About Murilo Oliveira

Experienced professional in process management, market research and digital marketing (Inbound, SEO) and Organic Growth).Eskilled in coordinating front-end developers, designers, editors and writers for content and SEO projects.Proficient in creating OKRs and KPIs for SEO and Inbound Marketing strategy planning and tracking.Carrying out strategic, tactical and operational coordination of CRO, A/B tests and experiments on web pages.Expertise in team management, performance evaluation and results enhancement.International experience (professional and academic) in Australia for 17 months.

Murilo Oliveira's Current Company Details
Alice

Alice

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Organic Growth Strategist | SEO | CRO | Inbound Marketing
sao paulo, sao paulo, brazil
Website:
adtechnology.pl
Employees:
211
Murilo Oliveira Work Experience Details
  • Alice
    Seo And Organic Growth
    Alice Aug 2021 - Present
    São Paulo, São Paulo, Brasil
    - Led SEO strategy for Alice's website and blog, growing organic users from 250/month to over 1 million in 16 months;- Conducted SEO training for writers, developers, and the product team;- Created landing pages focused on lead capture for nurturing and qualification until the sales team;- Planned inbound marketing strategy with lead scoring implementation (Hubspot);- Coordinated an external team of developers and designers for website and blog improvements;- Managed Alice’s Member get Member (MgM) program, achieving R$ 1.2 million in ARR with a CAC/ARR of 11.5% in 7 months.
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  • Neon
    Inbound Marketing Analyst
    Neon Feb 2021 - Jul 2021
    São Paulo, São Paulo, Brasil
    - Conducted keyword research for new topics and optimized articles for B2C and B2B blogs;- Planned and produced email newsletters content for PF and PJ, in synergy with the CRM team;- Planned and supported the production of rich materials for lead generation;- Developed and planned lead nurturing sequences (for customers and non-customers);- Created dashboards to monitor and analyze performance across the non-paid funnel stages.
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  • Neon
    Inbound Marketing Intern
    Neon Feb 2020 - Feb 2021
    São Paulo, São Paulo
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  • Ipsos Brasil
    Healthcare Marketing Intern
    Ipsos Brasil Apr 2019 - Feb 2020
    - Conducted market research in Health Care;- Managed project briefs, feasibility analysis, and proposal development;- Planned projects, analyzed data processing, and presented findings to clients; - Maintained direct contact with global clients to report project progress;- Developed questionnaires for qualitative and quantitative research;- Trained interviewers and analyzed in-depth interviews;- Implemented research methodologies (NPS, PSM, Brand Awareness, Focus Group).
  • Protest Engineering
    Coordinator Of The Geotechnical Analysis Laboratory
    Protest Engineering Feb 2018 - Feb 2019
    Gold Coast Mc, Queensland, Australia
    - Managed a team of 20 people, including recruitment and performance analysis;- Checked test results and managed laboratory quality control (ISO 9001);- Conducted training for technical trainees and motivational campaigns;- Increased production capacity by 35% through the development of the test rotation methodology;- Actively participated in implementing and providing technical support to two subsidiaries in Australia; - Improved laboratory productivity by 18% and reduced operational costs by 7%.
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  • Protest Engineering
    Trainee
    Protest Engineering Oct 2017 - Feb 2018
    Gold Coast Mc, Queensland, Australia
    - Conducted technical laboratory tests;- Developed geotechnical reports;- Checked team results and coordinated with the Laboratory Coordinator.
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Murilo Oliveira Education Details

Frequently Asked Questions about Murilo Oliveira

What company does Murilo Oliveira work for?

Murilo Oliveira works for Alice

What is Murilo Oliveira's role at the current company?

Murilo Oliveira's current role is Organic Growth Strategist | SEO | CRO | Inbound Marketing.

What schools did Murilo Oliveira attend?

Murilo Oliveira attended Unesp - Universidade Estadual Paulista "júlio De Mesquita Filho", Universidade Anhembi Morumbi, Eip International College Australia, Universidade Anhembi Morumbi.

Who are Murilo Oliveira's colleagues?

Murilo Oliveira's colleagues are Sergey Chernenkiy, Arianne Maia, Eneias Uchoa, Marco Antonio Marangão Filho, Mayane Fonseca, Alice Tushie, Karina Silva.

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