Born in the northern part of São Paulo, in Bairro do Limão, and despite his love for bicycles during childhood, found on skateboarding the freedom of the streets. Has a degree in Advertising and Marketing, having also worked as telemarketing operator, messenger, driver, marketing professional in the publishing market, graphic designer and salesman. Unhappy with his career, did post-graduate studies in Educomunicação (Media Education) at the University of São Paulo. After a few months, he accepted the task of launching and running a Brazilian NGO in Portugal. It was in Lisbon that he recovered a lost habit from his youth in São Paulo: pedaling through the city. After his return to Brazil in 2011, with his savings and with more three friends/partners, started Aromeiazero Institute, an organization that promotes the bicycle as an instrument of social transformation. In 2013, launched ʺBike Caféʺ, a coffee brand committed to promoting a better quality of life in the city, which gives away 10% of its sales for the Aro Institute. Despite the improvements during the last years in São Paulo, he believes that the greatest challenges for a more humane city have just begun.