Murilo Cruz Email & Phone Number

State Of São Paulo, Brazil

São Paulo E Região, Brasil

- Lead the creation and adoption of Nubank’s Design System, increasing efficiency of product teams building the app, while building a more consistent and easy to use app.- Lead the creation of a Server Driven UI framework, improving development speed and control over releases, while reducing time to market for new features and bug fixes. The solution became the standard alternative for teams building the app, being currently used to build most of the screens of it.- Lead the team responsible for the Nubank app homepage, running a continuous experimentation agenda that resulted on innovative features that improved customer experience (personalized recommendations and upcoming bills visualization), as well as optimizations that had a positive impact on cross-sell.

São Paulo E Região, Brasil

Led a team of 5 Product Managers at Magazine Luiza, overseeing all digital sales channels: B2C (mobile site and app), B2B, and new ventures (Magazine Você). Our primary challenge was to adapt the digital sales channels to a marketplace model.My key contributions included creating a strategy and roadmap outlining the changes the products needed to undergo during this transition (such as showcasing a catalog 50x larger, maintaining relevant search functionality, ensuring simple navigation, and assisting customers in purchase decision-making). Additionally, I played a crucial role in aligning and communicating the strategy and execution with stakeholders.To accommodate the much larger (50x) product catalogue, we automated the process to categorize and fill product atribute sheets.. We also implemented a new navigation taxonomy with filters on category pages, thereby enhancing navigation quality and helping customers in their purchase decisions.In order to boost conversion rates for marketplace products, we implemented changes to the checkout process and product pages. This involved clearly presenting shipping conditions to customers, facilitating informed purchase decisions and subsequently increasing conversion rates.

When I joined Magazine Luiza, the majority of the company's sales were driven by physical stores and the desktop website. At that moment, customers were rapidly moving to mobile devices as their primary channel for shopping online. For the company, leading the in the mobile channels (app and mobile site) was crucial for the company to outpace competitors.As a Product Manager, I created and executed a strategy to enhance traffic and engagement for the mobile channels. This involved implementing improvements in SEO, push notifications, and exclusive features for these channels, such as Google and Apple Pay. Additionally, I focused on boosting conversion rates by refining product pages for better usability in accessing product information and reviews, as well as optimizing the checkout flow for a seamless payment experience, particularly for boleto payments.This strategy, coupled with coordinated efforts from the marketing and sales teams, resulted in the mobile app and site becoming the primary sales channels. It not only increased the frequency of visits to the e-commerce platform but also elevated the conversion rates for both the mobile site and app.

Barueri, São Paulo

- Managed the complete product life-cycle of Walmart Brazil e-commerce mobile app and website.- Created and executed a solid product strategy, from defining the vision and KPIs, to delivering new features with consistent impact on the business and on the customer experience.- Leaded a team of Product Owners, supporting them to connect their backlogs to the product strategy.

São Paulo Area, Brazil

- Managed the Walmart.com Brazil pre-transactional experience, including home, navigation and search.- Participated actively during the transition to the new Walmart.com, which included a website experience, a new technology platform, and the migration to the marketplace business, guaranteeing that, during these big movements, all customers and business needs were covered.

São Paulo Area, Brazil

- Managed the complete product portfolio, including web, TV, and mobile apps. - Managed the company's new website launch, from research with customers and stakeholders, to the requirements and technical implementation, as well as the feedback of the customers after the product launch.- Increased the customers engagement through a e-mail communication program, reducing churn and re-engaging non-active customers.

-Identified product improvement opportunities by definingand giving more visibility to the product KPIs, making it possible to the stakeholders to take better decisions.Improved the website conversion rates up to 43% through A/B tests, through simple UI and usability improvements.-Planned and defined the implementation of an online credit card acquisition feature, which was one of the biggest revenue resources for the product.

- Responsible for planning the roadmap and gathering requirements for PlayPhone.com (US and Brazil websites) and PlayPhone Social, as well as writing specifications and interacting directly with development teamm from the United States, Ukrain, UK and Argentina.- Responsible for creating the procuct prototypes, running usability tests, and evaluating the company's product UX.

Postgraduate Degree, Arquitetura De Informação

Bachelor'S Degree, Radio And Television