Murilo Lico Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Valid is an Integrator of Secure Identification Solutions for People, Journeys and Transactions.Our solutions are dedicated to three major ecosystems: ID & Digital Government, Banking & Payments, Mobile, eSim & IoT.Our mission is to help society evolve with trust and security

São Paulo, Brazil

Valid is an ID Tech that orchestrates secure solutions for ID, Payments and Mobile ecosystems. We are more than 3,600 employees in 16 countries.

São Paulo, Brazil

Besides the short period within Credit Suisse, it was a very intense journey, leading teams in Brazil, Chile and Mexico. Together, we organized more than 60 thought leadership events, including the X edition of Credit Suisse Latin America Investment Conference 2023. I believe that the implementation of a data-driven approach to Marketing was one of my main.

São Paulo, Brasil

• Founder of Acht Consulting, an independent consultancy in Brazil, focused on data driven Strategy Projects in a broader perspective: from Brand Strategy to Culture and Digital Transformation.
• More than 30 projects crafted in different segments, including the launch of 3 fintechs, a cosmetics brand from a large retail chain and the cultural turn-around of two major local brands from retail and technology.
• Implementation of a data-driven methodology with test & learn-based strategy cycles – applicable to Marketing and Corporate Culture.
• Organization by multidisciplinary squads, working in an open network.

São Paulo, Brazil

• DIVI
• hub allows fans to become partners with their idols and share the success of what they love.
• Responsible for the whole Customer journey, from Acquisition and CRM to Customer Service.ˆ Responsible for Comms and Growth Strategy and Execution, 100% focused on Digital, from Branding to Brandformance and Content/.
• Led multifunctional teams working in squads with Commercial and Technology/UX teams.
• Built a fully integrated data-driven approach.

São Paulo Area, Brazil

• Two global pitches won in the last 12 months at the agency.
• BRL 4 million in new business revenue generated.
• Crafted digital strategy and comms & content projects fot major brands in the Consumer Goods, Payments, Telco and Retail segments.
• Led teams in different geographies: Sao Paulo, Rio and Brasília.
• Developed the Branding Consulting business unit, from zero to 12 large projects in 24 months.

Sao Paulo, Brazil

• Led the entire company, including financial and administrative management, until reaching BRL 4 million in revenue per year
• Built the consultancy reputation as the strategic partner for relevant brands and business in Brazil, such as Boticário, Unilever and Bunge.
• Crafted Brand Strategy for more than 60 different companies.

Sao Paulo

• Awarded with the Best Strategic Planning Prize in Brazil (by Scopen)
• 16 pitches won in 24 months.
• Crafted +50 comms and activations projects

• Awarded with Cannes Lions and Effies
• Part of the the team that helped to build the agency's reputation as the most innovative in the market.
• Crafted +120 comms projects

Bachelor, Communications, Advertising, Marketing

Peninsula Executive Seminar, Business Strategy

Effectiveness Qualification, Return Over Marketing Investments

Leading Through Relationships

A practical workshop (one week) to help organizations to understand the power of managing their corporate relationships