• Responsible for leading a team of Media, Developers and BIs to achieve all SKY TV business goals, that include:• Projects setups like Google Attribution Model, Partners Sales Score, Performance Hub Information, etc;• Centralization of all data on to one Database;• Setup, organize and distribute all online campaign results (in real time) and results of online sales for all Performance Hub’s Stakeholders;• Promote discussion about all media planning made by Performance and Branding Agency being the neutral agency that is responsible for analyzing all proposed actions;• Promote discussion about sales operation that impact directly on online sales results• Analysis of sales operation and online media to extract relevant insights• Responsible for creating and managing all processes on Performance's Hub with stakeholders (Agencies and Client) activities such as meetings, discussions and reports using Agile project methodology (Kanban, SCRUM, etc)• Responsible for presenting all results and insights from Performance's Hub to Supervisors, Managers, Directors and Vice President of SKY's MarketingMAJOR ACCOMPLISHMENTS• 174% growth for online sales YoY of SKY (Jan 2017 vs Jan 2018)• After 5 months in operation and setup of data inside of Performance's Hub, all projections of online lead from SKY come from Hub and are the company official ones• After SKY changed theirs channel numbers (without warning) of all online departments, Performance's Hub detected in real time a high growth of investment on one of their sales channels and was able to change the strategy and save budget.

• Responsible for leading a team to achieve the business and SLA goals of all the clients in our portfolio• Creation of all the strategy, setup, optimization, report and presentation of online client campaigns• Sales presentation of new products and tools for clients• Development of special strategies for Black Friday, Mother’s and Father’s Day, etc• Participation in negotiation activities• Deal with customer complaints and suggestions• Working with LATAM client such as Staples, We Plann and TOTVS• SMB Accounts – Pirelli, Ikesaki, SBCoaching, Carrera, Grupo GNC, Costa do Sauípe, TOTVS, Staples, etcMAJOR ACCOMPLISHMENTS• 50% of growth on revenue and reservations for Costa do Sauípe’s online numbers(2016 vs 2017)• 20% of growth in store visits for Pirelli’s stores driven by a Facebook campaign of 2 months (May – June2016)• 150% of growth in leads for Carrera Automotive in 2 months (Nov 16 – Jan 17). After that, for three months in a row, they became the best-selling car company in Sao Paulo State;

• Responsible for all campaign setup, optimization and reporting• Creation of online media campaigns on advertising platforms like Facebook, Google, Retargeting, Display and Video• SMB Accounts – Livraria da Folha, Conta Super, LIVO, Aleatory, etc• Key Accounts – IAB (NGO), Microsoft, Vivara, FIAP, Odebrecht, etcMAJOR ACCOMPLISHMENTS• 20% average reduction on cost per lead of B2B Products for Microsoft in 8 months• 60% average growth on revenue and orders for Vivara in 1 year and 5 months• 35% growth on ROI for Tommy Hilfiger's Watches campaign for Vivara, being considered a worldwide case for the brand (comparing April 2015 vs March 2015)

• Setup and implementation of search performance tools like Double Click Search and Adobe Search Center (Omniture)• Setup, analysis and report of online campaigns KPIs of Pepsi, SKY, GM, CVC, ItauCard, Sadia, etc

• Creation of search campaigns, optimization according to client goals and reporting• Daily contact with media performance accounts like Catho, Submarino, Americanas, Shoptime, Eztec, etc• Training search optimization team with the best practices of Yahoo’s online search campaigns

• Operacionalização de propostas de campanhas publicitárias para prospects e atuais clientes. Análise, reestruturação e otimização de campanhas aplicando as soluções elaboradas;• Adequação de propostas e campanhas para veiculação no modelo Yahoo!• Participação da elaboração da estratégia utilizada na ativação dos links patrocinados• Treinamento e auxílio de equipe a fim de difundir o conhecimento e melhoria nos processos• Amplo conhecimento em regras editoriais e experiência na criação e edição de anúncios publicitários e escolha de palavras-chave para campanhas de links patrocinados;•Gerenciar campanhas publicitárias de Links Patrocinados e otimizar de acordo com as metas dos clientes (CPC, CPA, ROI, Receita, Orçamento Diário, Número de Conversões, CTR, etc.)• Otimização de campanhas do Google Adwords, adequando-as ao público doYahoo! Search Marketing;• Contato com clientes SMB, como: Shoptime, BuscaPé, Eztec, Nextel, entre outros;