• Spearheading the development and execution of integrated marketing strategies aligned with institutional objectives. • Conducting market analysis to identify growth opportunities and competitive threats. • Managing a diverse team of designers, content creators, and social media specialists, fostering high performance and professional growth. • Monitoring marketing activities, optimizing lead flow, and coordinating with sales for seamless lead conversion. • Overseeing brand positioning, ensuring consistent representation across channels, and maintaining brand integrity. • Managing project timelines, meeting deadlines, and leading cross-functional collaboration to align marketing with sales strategies.

• Collaborated closely with the Marketing Manager to design and implement marketing strategies. • Led a team to ensure task execution, demand flow management, and adherence to deadlines. • Managed cross-departmental communication to develop specific marketing strategies for targeted channels. • Created and distributed content for email campaigns, social media, and other marketing materials.

Responsible for Content Creation (English and Portuguese)- Social media posts- Blog articles- Website- Landing pages- Ebooks- Video scriptsEmail Marketing and Student App- Newsletters for students and leads- Webinars invite and reminders- AnnouncementsWebinars and Extra Activities- Management of the Webinars with the sales agents- Management of the Extra-activities for the students

- Social media management of the general profiles: Instagram, Facebook, YouTube and LinkedIn - Social media planning - Replying to comments and inbox messages- Responsible for content creation for Social media, blog posts, website and landing pages in English and Portuguese - Events and activities organisation, as Webinars, Extra-classes and activities on the APP of the school and Lives on Instagram- Blog content in English and Portuguese - Newsletters and email marketing

Responsible for managing Eureca's social media.- Instagram- Facebook- LinkedIn- YouTubeIn the Community team, I aimed to outline strategic actions to generate engagement and identification with brand followers and admirers, create new lead acquisition campaigns and position Eureca in digital channels as the best and largest online platform that offers jobs and development opportunities for the youth Brazilian.Responsibilities:- Social media management focused on brand positioning, engagement, and conversion- Distribution of user-focused content to different digital channels- Planning and management of ad campaigns aimed at lead acquisition and brand promotion.- Search engine performance monitoring and improvement- Tracking and reducing lead acquisition costs- Campaign budget planning and control- Creating strategies focused on interaction with the public on social networks.- Management and monitoring of comments and interactions- Accountability for public numerical and qualitative growth in social media- Enabling community engagement actions in networksLearn more about Eureca at: www.eureca.me

Responsible for the communication of Education and Selection projects (Internship and Trainee Programs), Development Programs for interns and trainees, Employer branding and Innovation Labs, always in a strategic, creative, efficient and assertive manner. Responsibilities:- Strategic Communication Planning- Copywriting for social media and email marketing- Content and publication management- Facebook, Instagram and LinkedIn Ads campaigns- Video scripts- Campaign Tracking- Relationship with partners (Universities, Career Centers, Student Movements, Marketplace - Indeed, Internship and Trainee)Some of the companies that I have worked for:- McDonald's- Globo.com- Siemens- PepsiCo- Sicoob: System of Credit Unions of BrazilLearn more about Eureca at: www.eureca.me

- Copywriting - Planning - Content management - Social media management - Content for websites and blogs

I work every day to creatively, understandably and professionally communicate what we do, how we do it, and what happens in our organization as we work to develop people and transform organizations.- Internal and External Relations- Social media Management- Content management for social networks- Responsible for producing internal and external newsletter content.- Writing for presentations, new projects and proposals.

Copywriter in the Digital Marketing team:- Social networks- Campaigns- E-mail marketing

Press, web, magazine:- News reporter- Production of releases- Relationship with the press- Social media Analyst