Murilo Santos Email & Phone Number

Sao Paulo, Brazil

• Managed over USD $500M in media budget in 2024 invested in “Google Display and Video 360” through programmatic optimizations for high-level companies sent on a weekly basis.• Build and maintain client relationships in Latin America to ensure the sales team meets their Business Facing Metrics and connect them with the corresponding Global Team for regional support in Europe and Asia.• Manage a team of 17 programmatic analysts serving programmatic clients. Set SMART goals, foster a learning culture and collaboration among peers, celebrate achievements in a monthly Awards for Top Performer’s recognition.• Achieved more than 94% of compliance in 460 sampled cases in 6 months (target 85%) and 97% of quality assured in more than 7k cases in 6 months (target 95%).

Sao Paulo, Brazil

• Trained 16 new employees in Programmatic Media and Display and Video 360 of which 11 were Top Performers after some training with one to three months length. The learning curve peak was in two months after training. And the whole team knowledge scores in 2023 and 2024 were 92% and 93%, respectively, surpassing the target of 85%.• Managed the trainees, providing individual feedback sessions to track progress, along with performance evaluation and rating to keep track of knowledge gaps.• Conducted root cause analysis of customer dissatisfaction and led the calibration of processes between operations in São Paulo and Lisbon.• Created dashboards to monitor performance during seasonal and high-investment campaigns (Black Friday, Christmas, Buen Fin, World Cup).

Sao Paulo, Brazil

• Developed strategic programmatic media recommendations for performance improvements based on the client's KPIs. Created end-of-campaign reports with results and improvement insights for agencies and advertisers. In one year, delivered 795 performance recommendations for 113 different companies and received 8 customer appraisal feedback.• Experienced optimizing and troubleshooting products or services for Display and Video 360 and therefore was a coach for new colleagues while starting supporting programmatic media clients. All while keeping the Total Resolution Time within 48h in 98% of the cases.

Sao Paulo, Brazil

• Managed the streaming of the annual event “Going Digital Awards” held on-line for the first time and reached more than 10k viewers in a single day.• Prepared the preliminary marketing plan for the event: Social Media engagement, SEO strategies, CRM campaigns. Coordinated the translation of all the event assets to 11 languages. • Created digital assets for promotion: videos, presentations, social shareables to drive project registrations in the Award and had more than 400 projects enrolled from more than 60 countries. • Handled post-event activities, such as promoting winners and preparing webinars to showcase the 19 Winner projects evaluated by a panel of 51 independent jury.

Sao Paulo, Brazil

• Contributed to the successful implementation of the GTM Plan, including creating compelling marketing materials, SEO and conducting effective product demos, resulting in two key accounts adopting the company’s software and signing USD $2M contracts.• With SEO strategies, in ten months, increased the company’s website unique visitors by 61% and increased the sales contact forms completion by 54%.• Translated and proofread over 10,000 words of text, including press releases, product brochures, and institutional texts, maintaining 100% timeliness.• Successfully coordinated with event agencies and suppliers to ensure timely and cost-effective conference participation and assembly of event booths.• Prepared and moderated 20+ webinars and institutional events, attracting an average of 50 attendees per session from different architect and engineering disciplines. Utilized advanced webinar platforms to create interactive sessions, including live Q&A, polls, and screen sharing.• Created and adapted media for online and offline use, including social media posts, print materials, and other types of content.• Led the coordination of BRL $64k in donations to two public schools through the company's STEM grant program in 2018 and 2019, identifying schools with high need and managing the donation process.

Sao Paulo, Brazil

Developed internal marketing assets, including email signatures, communications, documentation layouts, proposals, and forms.Designed content and layouts for social media platforms (Facebook, Instagram, LinkedIn, Twitter).Managed and executed paid social media campaigns (Facebook, Instagram, LinkedIn) and Google Ads.Created and designed e-books.Managed email marketing campaigns using E-goi, Mailbiz, and RD Station.

Sao Paulo, Brazil

Managed online campaigns (website banners) from receiving creative material, budget management, strategy optimization.Used Google Analytics, Google Bid Manager and Campaign Manager (Campaign management platforms).Prepared campaign performance reports for clients in Brazil and New York.

Sao Paulo, Brazil

Created and edited training spreadsheets.Monitored internal employee training.Created annual reports on training expenses, payments and event records.Scheduled and prepared internal training documentation.Created presentations and content for the intranet and online course portal.

Sao Paulo, Brazil

Industrial Learning Course focusing on the CPTM Administrative Area.Course subjects:• Communication;• Basic Informatics;• Office Organization;• Fundamentals of Accounting and Costs;• Principles of Human Resources Management;• Introduction to the Financial System;• Basic Fundamentals of LogisticsAdministrative Practices:• Contracts Area: assistance in setting up contracts, filing, contacting suppliers and receiving invoices.• HR area: support to the internship area, feeding control spreadsheets, assisting in the admission, training and dismissal of interns.

Executive Mba, Marketing, Branding And Growth

Bachelor'S Degree, Advertising

Public Administration

Activities and Societies: Course held at Senai Engº James C. Stewart. Qualification to support the administrative, accounting, financial.