The nature of business has completely changed in the last decade. Today, it is not just about competition, or the intensity of it. It has become more about the efficacy with which an organization aligns its goals and objectives to the rapidly changing customer. The failure of brands like Nokia and Kodak provides ample evidence of the cost that a company pays for its inability to keep pace with the changing customer. So, if a company wishes to survive and grow in this environment, it has no option but to understand the rapidly changing customer and his needs.However, understanding the customer and his needs is just the first step. This information needs to be translated into an actionable marketing strategy. Without this, a company cannot hope to realize its business goals and aspirations. This is exactly where 'The Mystic Box' comes in ... we help clients in developing a differentiated market strategy based on sound market research.

This was an interesting period of my life. I was working as a freelance consultant trying to firm up my future plans and explore opportunities. The global pandemic in this period unfortunately interfered with my entrepreneurship plans. So, rather than jumping into entrepreneurship, I preferred to wait it out and spend time as a freelance consultant.

I am responsible for leading the business development function at the organization. My responsibilities include identifying new clients, expanding relationships with existing clients and above all, generating profitable business.

As the regional director, I am responsible for managing our company's presence across all our research hubs. This includes UAE, Saudi Arabia and Egypt. Through these hubs, my company manages marketing research assignments across more than 18 countries in the MENA region along with Pakistan and Turkey.In this position, I am responsible for overall administration, thought & strategic leadership, business development, public relations, fiscal management, change management and talent identification & development.I therefore have the responsibility of leading my company into the future and developing growth plans and strategies.

Managing the business interests of FeedBack Market Research in UAE. This includes business development, client servicing, opportunitiy identification, strategic relationships, recruitment and development, fiscal management and overall administration among other things.

I am responsible for the overall management of qualitative research business across Middle East and Levant regions. This includes client servicing, business development, fiscal management, team management, public relations and corporate marketing.

Lead the customized research operations in Bangalore ... both qualitative and quantitative

Was a part of the Knowledge Management Centre for one of the leading global construction engineering companies

I used to look after a few key clients in the automotive and banking space in Delhi

Handling qualitative research projects