Currently responsible for 4 categories within L’Oreal Paris and Mixa skincare ( Face care, men, body and baby), leading a team of 5 people> Launch of an educational digital platform for skin care users> Innovation strategy and plan from global insight to local consumers> Tailor made campaign multichannel and multi target

Responsible for operational marketing of Vichy face care franchises across nordics: Cycle planning for the nordic hub, new lanches, pricing and media campaign execution. Results: Anti Age segment, first driver of growth end of 2017. Leading a team of 3 people.

Responsible for the strategy of Stimorol across nordics: Product development, innovation pipeline and communication strategy. Accountable for the execution in Denmark and Norway. Results: Danemark 85% market share, growing 1,5 points and internal award for the best global small budget campaign.

Position of Brand manager and digital manager in two different categories/ biscuit and Gum & candies. Product developement, licensing, forecasts, media and trade marketing plan management. Gains: sell out +15% vs. last year, sell in: +10% vs. plan. Accountable for portfolio optimization: downsizing with new price strategy. Gains: gross margin optimization +5pp. Successfully managed two junior brand managers and cross lateral functions.

Responsible for brand business monitoring and major BTL activity (Budget: 1,5M€) “Le quartier du chocolat”, a short lived exhibition in Paris that generated 100 million PR views. Under the direction of senior management, worked on and successfully presented marketing plans to the European Board

Accountable for a major packaging renovation (results above action standard), and consumer loyalty promotions from mechanic definition to TV advertising (+15% net sales increase during promotion vs. year ago).