Murphy Chen Email & Phone Number

• Formulate localized brand and marketing strategies for FMCG, automotive and medical industries to enhance brand influence and product market share.
• Provide international brands with professional analysis and advice on China's social media marketing strategy and operation optimization, with a 20% increase in clients' social performance.
• Conduct market research, interview target audiences, and refine audience portraits qualitatively and quantitatively to tailor better content for better communication.
• Analyze the market and competing products to gain insights and discover brand strategy opportunities, and identify new market segments to expand brand influence.
• Ensure marketing strategy is aligned with overall business strategy resulting in a more unified brand image

Shanghai City, China

• ► Business Development
• Strategized and identified new leads through different channels to ultimately drive revenue growth.
• Built pipelines based on targeted strategy with contact mapping and engagement for each target.
• Proactively reached out to new prospects to build relationships and develop interests.
• Followed up incoming leads, identified challenges and demonstrated the product resulting in sales opportunities.
• Developed effective strategies for prioritizing and segmenting sales patches based on existing and new leads.► Partnership Management

Shanghai City, China

► Digital Marketing - Market research for clients within tourism and education industry, create industry report.- Develop innovative marketing strategies and communication plan for Nordic brands targeting the Chinese market.- Collaborate with local partners and suppliers and establish the digital presence for Nordic clients in China- Manage and deliver.

Shanghai City, China

► Event Management- Plan and organize summer courses, academic seminars, international conferences and cultural events that facilitate academic interactional and mutual understanding between China and Nordic countries.- Coordinate details, calculate budgets and prepare invitations and allocate resource to ensure the success of the event. - Promote the.

Shanghai City, China

► Conducted tailored market research within the industry, using detailed research methodologies► Interpreted and analyzed key data based on focused industry research ► Contributed to confidential custom projects and wrote market reports in English and Chinese

Shanghai City, China

► Designed lesson plans and authentic materials for IELTS and TOEFL courses ► Instructed students in the use of effective study strategies in developing reading, writing, grammar and critical-thinking skills ► Facilitated classes and monitored performance and progress of individual student

Shanghai City, China

► Received and assisted international scholars and students in campus life ► Coordinated and facilitated academic activities, seminars, lectures and student exchange programs► Created and edited contents for website to promote the programs and events of the department

Shanghai City, China

► Independent reporting on Shanghai day and night life► Researched cultural and social issues in Shanghai, providing relevant regulations and statistics► Fulfilled such administrative duties as website maintenance and article translation and publication