RiverWoods are not-for-profit life plan communities that are an insurance product. Communities are located in Exeter, Manchester, and Durham, New Hampshire. My role is managing marketing efforts for all three communities in the system.

The same, ever-expanding skillset is now applied to lead generation, positive press, and brand awareness for all three RiverWoods Group Continuing Care Retirement Communities. RiverWoods Group is the parent organization for communities in Manchester, Durham, and Exeter. Notable Projects:RiverWood's podcast Seniority Authority launched in the spring of 2021Complex campaign planning, creation, and execution for 18 cottage expansion in Manchester (18 cottages pre-sold in only 8 days)Project lead implementing SharpSpring automation across all sites and teamsDesign and copywriting team for RiverWoods Unified website in 2023Certified in GA4 analytics implementation and useDatabox dashboard implementation to track marketing KPIs in a centralized location

Social media management and promotion utilizing Hootsuite. Working with department coordinators and residents to bring a glimpse of daily life at Birch Hill into the homes of prospective residents. Building online presence with promotions to like, follow and connect.Website design and revision with WordPress - creating new landing pages, events, and integrating with MailChimp. Telling the stories of our residents and our industry through blog posts with empathy and emotional connection.Expert level use of MailChimp for monthly e-newsletters and specialty e-blasts. Reporting on metrics for each series monthly. Building readership by integrating sign ups on the website and at events.Adobe master suite for graphic design, poster creation and photo enhancementsEvent planning and management Setting the date and writing the invitation Creating the presentation to Working with dining on menu and meal service Finding and booking speakers, panelists and scheduling a run through for resident speakersGoogle advertising suite - paid and non-profit accounts. Managing advertising spend, ad placements, and creating smart display advertising. Consulting with Google regularly to ensure spend is working effectivelyCampaign strategy design. Team-based SWOT analysis, campaign planning, focus groups and measuring benchmarks mid to post campaign for effectiveness.Monthly checkbook and annual budget design. Tracking monthly spend, and creating annual budget.Community connection and sponsorship management including presentations for financial advisors, sponsorship of events, Chamber of Commerce networking and Rotary Club meetings

Welcome to the team at Catalyst Marketing NH! Hire me to strategically execute lead growth and online presence, or enroll in workshops specifically geared toward small business owners! I'm here to empower you to be successful with Marketing!

This was a temporary position (1 year) as a Marketing Specialist for Training, Support and Subscription servicesCreation of marketing materials for Training, Support and Subscription including sales brochures, web and social content and emailsQuarterly marketing plan for the above services, with additional tasks as requiredScheduling, creating email invitations and hosting monthly Webinars (using WebEx) for the above and other verticalsSocial media posting and metrics reporting using Snappa, Hootsuite and Gaggle AMPQualified lead generation from webcasts, Olark web chat, and general info email inbox using Salesforce and distributing to North American sales teamCompleting Autodesk quarterly partner marketing initiatives, and entering follow-up statistics and ROI to their systemMonthly Training email creation featuring a variety of topics, and distribution utilizing Eloqua. Edit and review monthly "Insights" emails with specific content targeted to each Autodesk industry vertical creation using Pathfactory and Eloqua.Converting recording formats of video content and webcasts, and uploading content to the IMAGINiT ProductivityNow PortalExperience with HTML for email creation and web design by making updates to the website as requiredQuarterly reporting of email metrics, PPC advertising results, social media engagement rates and additional campaigns and eventsOngoing efforts to keep SFDC and Eloqua database current using replies from email, along with customer and sales team input2017 Holiday greeting video creative teamProject lead: Human resources content calendar for social media content to drive recruitment and retention efforts

Position was eliminated due to restructuringAssessing the landscape, market opportunities and size of the data logger business at MadgeTech and its global distribution teamPresenting and communicating industry data along with SWOT analysis creation to identify strategic plans and key performance indicators within production, sales and marketing contentCreated value propositions for top 16 industries and various products within, utilizing reverse marketing approachNetworking and market research using voice of the customer feedback program I created fueling growth change programs, product development and product video tutorial productionMonitoring the competitive landscape daily for segment strategy updatesWorked with sales team and production management to identify buyer behavior, sales cycles and calibration service schedulesOptimizing Hubspot CRM for sales and marketing teams to drive traffic and increase visibility

Effective team player and relationship builder working remotely for two companies in 3 global locations. Flexibility and re-prioritization of tasks vital with different businesses and global locationsInbound content utilizing fun fact references, intelligent hooks, humor and stories to draw readers inStrict attention to detail with planning, test, execution and update of all email, print and digitally placed campaigns. Negotiate price reductions and placements for print and digital media.Strategic marketing campaigns on Facebook, Twitter, LinkedIn and YouTube etc. Results driven metrics standards in place for follow up and review process. 20% increase in first connections by implementing department wide presence on LinkedIn. Web updates and design using Neptune and Fireworks. Achieved first page Google ranking with website redesign and maintenance. 50% increase in media and public relations press release, submitting content for local news outlets.Internal and external Newsletter creation and distribution using InDesign, Publisher and Constant ContactPhotography and finish / content creation using Adobe master suite including Photoshop, InDesign, Bridge and FireworksCreated voice of customer and survey feedback program to measure success and plan of action to fuel growth change programs and new product developmentCommunicating market trends and conditions to strengthen company's market position and keep customer base informedInternal team building and employee event planning including company picnics etcResearch, rate negotiation and ordering consistent marketing collateral for all global locationsTrade show booth design and implementationInvolved in holistic P&L management including cost, margins, terms of sale, and discounts Product demand and potential profitability for product recommendationsInput on acquisitions and investment return potential

Billing and collections for Alerus Financial and Fiduciary Consulting GroupProcess consisted of detailed and changing factors including participant counts and asset valuesWorking with the Controller to ensure financial health and timing of fee schedulesVarious fee account reconciliations for all custodians clients may choose including Fidelity, Schwab and Prudential.Generated fee summaries for clients and financial advisorsGathering and reporting data for company wide time trackingCustodial fee processing and effective efforts with collecting if necessaryInternal and external administrative account support

Acquisition companyBilling and collections spanning Retirement Alliance, Inc. and Fiduciary Consulting Group, LLC. This consists of detailed and changing factors including participant counts and asset values. Working with the Controller to ensure financial health and timing of fee schedules.Various fee account reconciliations for all custodians clients may choose. Fee summaries for clients and financial advisors. Gathering and reporting data for company wide time tracking.Custodial fee processing and collecting if necessary.Internal and external administrative account support.

Accounts receivable for all departments. Tracking and reporting daily revenue.Daily deposit preparation, reconcile credit card transactions, and post to adapting spreadsheet. Advertising and circulation account support. Resolving account conflict using spreadsheets of account history.Measuring display advertising to determine lineage and profit margins. Reporting to management.Research and reporting of payment histories and reporting to management and clients.Implemented new system of researching best price vendors for ordering office supplies and equipment.

Cardinal member of the Clinical Research department; staff of three.Created and implemented working Excel spreadsheet for the department.Responsible for organization of a new office space including documentation, and study materials. Scheduled and completed study related patient visits adhering to delicate study protocol.Worked with off site study monitors from pharmaceutical companies, and prepared minutes for physicians involved. Completed detailed documents for all studies and communicated with international review boards.Researched and booked travel plans for study meetings, and Clinical Research Seminars nationwide.

Patient services including courteous phone service and booking appointments of all kinds.Phone triage, consulting parents on home treatments for common ailments. Fast paced communication maneuvering between the six area offices and 30+ doctors. Experience with insurance companies, advanced medical facilities, and specialists.