We live in an incredibly noisy world. How easily can your ideal buyers find you? Grey Matter was founded upon the idea that sales and marketing needed to be a more integrated effort, if client expectations of “measurable business results” were to be met. But among the 45,000 agencies that you have to choose from, why us? Single activities do not drive revenue. A connected system designed around serving your buyer's needs is what works. - We're a partner for your entire sales system: Yes, we drive leads for your company, which is where traditional engagements end. We ensure sales leadership is bought into this process so leads can then be converted into deals. - We measure business metrics, not vanity metrics: We hold ourselves accountable to the ultimate metic of, did this activity get you more customers? This is why it's important to know which metrics are important, and which ones are just a distraction.

Are you invisible to your customers? The internet has changed the buying cycle. Sales no longer controls the customer education process. This shift has dramatically reduced the effects of the traditional methods of acquiring new customers. How do your customers find you when it matters most? Customers don’t want to buy things they want to solve their problems. The online space lets you be the resource they need. Stop marketing like it’s 1996. There’s another way to promote yourself. Behind every successful sales program is a great marketing program. We help you grow in the buyer's economy. See how marketing online can make a good sales team great. Because if you're not able to help them there, you’re invisible.

We ensure your message is concise and consistent across all touchpoints to create an evocative and memorable experience.Agency Strategy: Developed and implemented core messaging offering to help clients clarify their purpose that defines the parameters around which they operate; document stood as reference point for all marketing, helping to inhibit fragmentation.Co-lead business development to cultivate leads, develop presentations and materials, pitch new business; establish firm partnerships to leverage resources outside of our organizationImprove client services by aiding management and communication with clients to foster better relationships.Creative Strategy:Brainstorm approach to creative campaigns that immerse people in an engaging brand environment.Develop communication eco-system to ensure campaign is executed strategically across platforms.

Lead agency social media: resident subject matter expert managing strategic position and execution; pitch business, construct proposals, manage the content creation and community management, conduct monthly and campaign reports; align social with agency’s overall approach and integrate with overall client objectives across multiple communication platformsAccount executive: build mutually beneficial relationships between agency and clients to establish mutual respect; pitch new business and develop proposals that align content strategy across platforms with a strategic approach that meets client objectives; manage deliverables across different teams, ensure project keeps within budget, manage client expectations – demonstrate progress, value of our work and grow the business where applicable, consolidating efforts when possible Agency strategy: aid in the progress of the agency by building strategic relationships with a SEM partner, grow current client business, co-lead business winning pitches

Influencer Development: Research & develop online influencers lists to build brands through third-party credibility; develop custom outreach to bloggers to educate them about the brand, explain why working with the brand is relevant to their readers & build a relationship a client can leverage over the long-term; steward the campaign by monitoring conversations, tracking successes & showing positive resultsSocial Media Analysis & Reporting: Conduct social media research & analysis to inform opportunities for brands; pair social & search findings to drive consumer behavior insights – create a propensity-to-purchase by analyzing one’s intent (via search) vs. one’s actual action (via social); use Radian6 to gather actionable insights to drive decisions around brand ideas & recommendations; train internal groups on Radian 6 capabilities & how to get the most out of the data generatedCo-lead business-winning pitches: Present & sell-in strategic ideas and recommendations Launch brand social presences across multiple channels with a revitalized focus on business performance metrics, leveraging paid social media when appropriateManage social media communities: Work with creative team to coordinate copy & visual content; post content, respond to customer inquiries & address community needs; conduct social customer service to answer inquiries & convert detractors; create measurement reports to track progress & inform future effortsManage client communication & service: Create & provide recommendations based on current activity & needsLead internal knowledge sharing initiatives: contribute content to agency blog; launch the Knowledge Bomb – gather colleagues to give short presentations on industry or business related topics to inform others about new capabilities; started Story Slams – gather colleagues to tell stories as an initiative to get people to start using story-telling as a way to present information instead of relying on a PowerPoint presentations

Working with my team to create experiences for our clients to engage and communicate with their consumers through a blend of influencer, social media and experiential marketing techniques.

Selected to compete in a semester-long marketing internship and elected team leader to ensure progress, provide leadership, and communicate with KAO representatives.Researched the associated KAO brand and focused on a potential consumer market in an effort to develop a campaign to convey brand equity, spread awareness, and influence purchase decisions to drive sales.Developed and presented an innovative marketing campaign focused on positive branding to drive awareness and market results from improved sales.

I work with a marketing team, comprised of colleagues spread throughout the country, to analyze our industry research and prepare presentations for clients. Leader of the VITO Campaign, which is comprised of sending business proposal letters to potential clients. Has lead to the generation of 4 major accounts.Tradeshow coordinator, recently assigned to the BAI Retail Delivery show in Las Vegas, one of Verint’s largest shows.Manage weekly and quarterly sales milestone report for all U.S. and Canadian sales representatives.

Marketing associate in charge of coordinating social networking accounts and website. Recently redesigned website to yield higher search engine optimization.Use Google analytical software to ensure the website is operating at its full potential.

Started the business with an investment of over $2500 in equipment to run and maintain the upkeep of both residential and commercial sized lawns; 8:1 ROI.