Built and deployed sales strategy and analytics to support regional double-digit sales growth vs. 2019. LATAM Executive team member.

Advised on medical device commercial strategies. Co-created pitch deck and financial model for an ophthalmology venture driving Series A funding and spin-off from university.

Strengthened line and strategic marketing (Americas sales ~$1.2B in a $2.1B division) in durable medical equipment (insulin pump therapy - FDA Class III devices) and consumables.- Built a high-performing Field Marketing team from scratch generating leads and hundreds or prescriptions at 28% higher ROI vs. prior most efficient consumer marketing tactic. Transformed and streamlined marketing through digital and social media, events, marketing automation, account co-marketing and brand awareness. - Successfully led the National Sales Meeting and Playbook for ~900 commercial personnel despite division reorganization 3 weeks prior. Exceeded sales force satisfaction survey targets and management expectations.- Drove revamp of commercial strategies improving organizational alignment and Marketing deliverables.- Directed consumer marketing campaigns to new and pediatric patients.

Led turnaround of sales operations team (26 personnel) supporting ophthalmology businesses ($600 M) - (FDA Class III implantables, capital equipment, consumables). Re-engineered contracting, sales force effectiveness, compensation, analytics and fleet. Member of Americas Leadership Team.* Improved customer and sales support by reorganizing department and revamping processes to deliver contracts and reconciliations, sales compensation and SFE tools more reliably. Contract on-time delivery exceeded 90% up from <70%. Division beat forecasts in sales, profitability and market share.* Secured approval of a $0.6 M IT programming investment to revamp systems including SAP to significantly improve department automation and productivity.* Co-led cross-functional senior management team to develop and implement U.S. sales force reorganization boosting sales force productivity.

Led commercial and government operations in a privately held water-tech company that makes drinking water from air virtually anywhere with Israeli technology. Co-led business through key milestones of sales growth, funding and international expansion. Company won the Silver Medal and the top Environmental Technology in THE WALL STREET JOURNAL Technology Innovations Awards and saved thousands of lives after the Haiti Earthquake.

Led global branding, consumer and professional advertising and communication, new product and commercial strategies for a ~$900 M segment (DAILIES / Fashion Wear) of CIBA Vision, a $2 B division of Novartis. Global P&L accountability.* Appointed Interim Chief Marketing Officer for all product lines.* Delivered global advertising and communications campaigns, breakthrough claims, pricing overhauls and 5 new contact lens product launches. DAILIES global sales grew in double-digits and at 4x the segment growth rate the following year. FreshLook strengthened its global market share leadership in colored contact lenses.* Revamped portfolio strategy that was fully executed and strengthened category leadership.

Co-led the close of pivotal contracts with the U.S. Department of Defense and a multi-million dollar financing from Middle Eastern investors.

Led the global planning, development and introduction of new contact lenses for presbyopia and astigmatism and lens care products (FDA Class II medical devices) for Johnson and Johnson Vision Care. Established portfolio strategies.* Directed and accelerated two new contact lens product launches: ACUVUE ADVANCE for Astigmatism and 1-DAY ACUVUE for Astigmatism a year ahead of schedule and $45 million in incremental Year 1 sales beating forecasts. US share of new wearers tripled vaulting J&J from #4 to #1 position.

Headed the channel of 16 authorized distributors which provided over $100 million in U.S. contact lens sales complementing direct sales force.* Drove three consecutive years of double-digit sales growth and exceeded annual forecasts every year. Reduced DSO by 30% to 37 days. Recipient of the "President's Club" award.* Overhauled Sales and Distribution strategies that cut SG&A over $2 million, maximized margin and fixed channel conflict.

Led development of company strategies and business plan for Johnson & Johnson Vision Care's launch into the ophthalmic lens industry (global market $8 billion / FDA Class I medical device). Selected to lead and start up Asian business in Tokyo.

Directed relationship with in-country distributor workforce of 30 employees. Achieved sales and income targets despite an unexpected surge of gray market imports and a devaluation.

Led Marketing turnaround of business in a turbulent environment (devaluation and acquisition of joint venture partner). Responsible for all aspects of marketing contact lenses, lens care solutions and premium sunglasses (including Ray-Ban). Hired and developed marketing staff including my successor.