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TL;DR - Focusing on innovating in Digital + Data with amazing teams; driving digital transformation & evolution into Web3 for sports brands & rights holders - increasing deal value, creating new D2C revenues & commercial value all with fan engagement & audience growth at the core. My Digital journey started with startups (mine & others), onto growth & product consulting, moving into experiential/user-centric design agencies cutting my teeth in 'Design Thinking' & user-centric experiences/ products; that's where it all changed for me re engagement, products & experiences powered by digital. I moved to Romania & built product studios surrounded by great people, expanding further onto the digital curve & ending up at the right place at the right time for exponential growth/ digital engagement in areas - Immersive into Web3, AR/VR Crypto, Blockchain, NFT's, Tokens and Ai.We are at a converging point - forced change meets digital enablement! Exponential technology & experience design will shape the future for much of our day-to-day lives - Revenue & Data models. Linear growth is dead. Gen Z & A have a different MO, brand utility and affinity requires a new approach.It may be OK to say I'm a forward-thinking & dynamic professional with over 20 years of experience - but there's more to it than that...I've stubbed my toes, made mistakes, done some things well & latterly tried (still trying) to apply the learning. I'm excited & driven by the pace & dynamic of the digital world I am firmly rooted in.. I'm too long in the tooth to try & push people into things they don't want to do.. I love working with those who embrace the digital future & I want to keep surrounding myself with those who I can learn from & generally enjoy life, including work.
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Chief Executive OfficerFancentricBanstead, Gb
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Chief Commercial OfficerChiliz Mar 2024 - PresentGzira , MtEnhancing commercial value and growth through comprehensive stakeholder management, fan engagement, and the development of innovative value exchange, reward, and recognition frameworks. -
Fan In ResidenceThe Rugbydao Apr 2023 - PresentLondon, GbA consortium of Rugby experts and passionate enthusiasts harnessing the power of Web3 and the blockchain collectively connect, engage, build and drive decisions shaping the sustainable future of rugby for fans, clubs, players and everything in-between; at all levels, in all formats.This Decentralized Autonomous Organization (DAO) aims to bring the world’s first fan-governed organization to rugby unlocking the community to build alongside the game of rugby in its current form, this time from the ground up. A new operating system for Rugby. -
Wasps Rfc - Head Of Digital & Data / Board AdvisoryThe Digital Moon Feb 2023 - PresentWorking with the passionate & forward-thinking team in bringing this legendary Rugby brand back where it belongs. Utilising end-to-end digital including Web3 across the whole ecosystem - creating commercial & supplier partnerships to deliver the future. -
Hong Kong 7'S - Web3 Transformation Partner - Strategy, Tactical, Design & Product Journey - HkruThe Digital Moon Sep 2022 - PresentOwnership of Web3 strategy & delivery across Product, Design, Tactical & Marketing for this prestigious 'bucket-list' rugby experience. Focusing on fan engagement & sponsorship models starting with NFT's & Gamification into Tokenised fan offerings such as sponsor activated fan hunts.
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British & Irish Lions - Web3/ Nft Project Lead For 25' Tour AusThe Digital Moon Jul 2022 - PresentFull end-to-end strategy & implementation for Lions NFT and wider Web3 programme. Increasing sponsorship & commercial partner value, fan engagement & total lifetime value, growing the audience & creating a new 'value exchange' for the ecosystem.
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Digital & Commercial Strategy Consultant | Web3 Fan-Engagement, Growth & Commercial/ Partner ValueThe Digital Moon Jun 2021 - Mar 2024A digital evolution consultancy, working with Sports teams, Rights/ IP holders, brands, organisations, governing bodies & championships across Football, Rugby, Extreme Sports, Sailing, Golf & exciting lifestyle/ entertainment brands.Strategy & implementation into the wide world of Web3 in Web2 on-ramp.Understanding the risks, integration, the super-charged engagement, & commercial value + revenue models available with Web3 & Web2 access; as well as the data and analysis that drives + underpins.We design & create the end-to-end strategy, products & experiences, tactical design, marketing & integration as well as coordinate best-of-breed ecosystem partners that supports scalable end to end digital evolution and commercial modelling.Creating a new value exchange for the sports brand & rights holder ecosystem including fans, athletes, sponsors, partners & commercial stakeholders. Understand, segregate + grow the audiences. Fans are a not all the same. Optimising the new level of fan engagement, reward, loyalty & recognition - creating deep data sets & increasing fans 'Lifetime Value'. Empowering digital evolution in a controlled & simplified way.
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Six Nations Rugby - Lead Digital / Data Transformation & Web3 ConsultantThe Digital Moon Jun 2021 - Jul 2022* Leading the Fan centric Digital & Data Transformation project for CMO & CEO * Leading the Blockchain fan engagement & NFT project for Marketing & Commercial
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Cvo | Co-FounderSquid40 Jul 2018 - Jan 2021London, England, GbChallenge us. We are Squid40.Focusing on Digital, Technology and Experience / Interaction design-led digital products and 'Digital Transformation' utilising elements such as Web3 including XR, NFTs, Immersive content, and 5G enablement all underpinned through data and analysis. Squid40 is a totally adaptable, agile and fluid digital product and software studio with offices in London and Bucharest, Romania. Currently being integrated into an Amazing Education Metaverse, content, coin & NFT solution - content channels include sports, entertainment and lifestyle. -
Managing Partner/ Innovation ConsultantKonsult Human Capital Solutions Jun 2013 - Aug 2018We work with the innovators... The doers..and changers…Those who don't want to get left behind...Organisations who realise innovation in digital is a big deal and part of becoming a destination employer; able to contend. Empathy, Users 1st, Innovation, Interaction, Design, Products, Engagement and Challenge. It's not just what we do for our clients, it's how we do it.Let us loose on a whiteboard! We love a whiteboard..
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Managing PartnerWebshed Sep 2015 - Jun 2018Working with Creative / Innovation / Digital Agencies, Technology and Start-up organisations across UK and Europe, providing bespoke digital products and experiences through integrated near-shore teams.
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Client Services & Engagement Director (Contract)Designtalent Apr 2016 - Jun 2017London, GbDesigntalent provides a unique combination of organisational design and employee experience design (EX), underpinned by world-class talent acquisition. We turn brilliant businesses into employers of choice and manage growth in smart and sustainable way. -
Head Of People - Interim Consulting RoleAdaptive Lab Jul 2015 - Dec 2015London, London, GbAt Adaptive Lab we partner with ambitious leaders at world-class companies to help them compete and grow in a world where consumer expectations are higher than ever and where giants disappear overnight and are replaced by the new kids on the block. Our approach combines facets of design thinking, the lean start-up and agile product development to deliver brilliant results in explosive time frames. -
Strategic ConsultantPurple Consultancy Jul 2014 - Jul 2015London, GbThrough Konsult HCS I partnered with Purple and their CEO to diversify their solutions and delivery to suit the needs of a changing market and align with client requirements.This included designing and delivering on-site and Master Vendor Solutions as well as targeted talent acquisition at senior and strategic levels. -
Head Of People OperationsOliver Agency Jul 2013 - Jul 2014London, London, Gb -
Co FounderElevate Direct May 2010 - Jun 2013London, GbA Founder of Elevatedirect.com - A Spark Ventures funded automation platform. Focus on product, BD, strategic partners, global roll-out/ scaling, recruitment the general day-to-day management of our London-based technology start-up. -
Executive Director & Co-FounderIts Ingenium Ltd Mar 2010 - Feb 2013ITS Ingenium is a new breed of Technology Human Capital Management and service provision business.We work smarter, faster and more effectively in partnership.
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Director | Leadership & Search PracticeIkas International Feb 2009 - Mar 2010London, GbGlobal network within Financial Services and Consulting Tech/ Digital leadership. -
Senior Executive Technology SpecialistHarvey Nash - Executive Technology Apr 2007 - Jan 2009London, GbLeading a large team & managing P&L. -
Head Of Financial Services TechnologyImprint Plc 2005 - 2006Running the FS practice - generating millions in core revenue, managing senior team and budgets. -
Head Of CorporateMomentum / Dome It Jan 2003 - 2005
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Exec It - Uk & EuropeHanover Search 2000 - 2002London, Gb
James Murphy Skills
James Murphy Education Details
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St. Georges College, Weybridge -
Donhead Lodge - Wimbledon Prep School
Frequently Asked Questions about James Murphy
What company does James Murphy work for?
James Murphy works for Fancentric
What is James Murphy's role at the current company?
James Murphy's current role is Chief Executive Officer.
What is James Murphy's email address?
James Murphy's email address is ja****@****lab.com
What is James Murphy's direct phone number?
James Murphy's direct phone number is +44 20 3772*****
What schools did James Murphy attend?
James Murphy attended St. Georges College, Weybridge, Donhead Lodge - Wimbledon Prep School.
What are some of James Murphy's interests?
James Murphy has interest in Networking, Skiing, Rugby, Squash, Golf, Family And Friends.
What skills is James Murphy known for?
James Murphy has skills like Strategy, Recruiting, Business Development, Talent Management, Management, Personnel Management, Leadership, Talent Acquisition, Saas, Technical Recruiting, Executive Search, Consulting.
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